PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE (STUDI KASUS MASYARAKAT DESA KESILIR KABUPATEN JEMBER)
DOI:
https://doi.org/10.29407/jpeaku.v2i1.17979Keywords:
Jurnal prndidikan ekonomi dan akutansiAbstract
Penelitian ini bertujuan untuk mengetahui adanya pengaruh diskon pada marketplace shopee terhadap keputusan pembelian pada masyarakat desa Kesilir kabupaten Jember. Penelitian ini merupakan jenis penelitian kuantitatif korelasional. Metode pengumpulan data yang digunakan yaitu kuesioner, wawancara, studi pustaka. Metode analisi data yang digunakan adalah analisis inferensial. Hasil penelitian menunjukkan bahwa dalam penelitian ini telah memperoleh hasil yang cukup sesuai yaitu variabel diskon dapat mempengaruhi keputusan pembelian sebesar 30,8%, sedangkan 69,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini
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Jurnal Muhammad Wahyu Budi Santoso
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Published
2022-08-02
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How to Cite
PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE (STUDI KASUS MASYARAKAT DESA KESILIR KABUPATEN JEMBER). (2022). Jurnal Pendidikan Ekonomi Akuntansi Dan Kewirausahaan (JPEAKU), 2(1), 24-29. https://doi.org/10.29407/jpeaku.v2i1.17979
