START UP DIGITAL BUSINESS: SEBAGAI SOLUSI PENGGERAK WIRAUSAHA MUDA

  • Aryan Eka Prastya Nugraha Universitas PGRI Semarang
  • Novika Wahyuhastuti Universitas PGRI Semarang
Abstract views: 4439 , PDF downloads: 5065
Keywords: start up, bisnis, kewirausahaan

Abstract

Geliat pengguna internet untuk perdagangan yang semakin bertambah mendorong munculnya bisnis baru yang sekarang banyak dikatakan sebagai start up bisnis. Semua bisnis tersebut bergerak dalam bidang perdagangan dan jasa yang memenuhi kebutuhan sehari – hari, mayoritas dari mereka bergerak di bidang online. Penelitian ini bertujuan untuk mengkaji dari beberapa literatur, data dan fakta mengenai fenomena  bisnis start up.           Berdasarkan pengembangan pengetahuan bisnis start up ada beberapa hal yang harus dilakukan dalam kegiatan pemasaran digital startups untuk mencapai target pasar dan mengantisipasi persaingan yaitu pendistribusian informasi dengan menggunakan berbagai media digital untuk menyebarluas atau mendistribusikan yang terkait dengan bisnis digital yang dijalankan. Pemanfaatan kesempatan dalam dunia digital yang masih sulit dilakukan oleh anak muda saat ini, karena mereka belum berpikir untuk menjadi pengusaha. Pada tahap proses membentuk wirausaha membutuhkan dukungan dari lingkungannya.           Setiap menit muncul start up digital baru dengan fitur yang hampir sama antara satu dengan yang lain, maka keterampilan, inovasi dan kreativtas yang cenderung dimiliki oleh kaum muda mampu diaplikasikan.

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Published
2017-05-18
How to Cite
Prastya Nugraha, A. E., & Wahyuhastuti, N. (2017). START UP DIGITAL BUSINESS: SEBAGAI SOLUSI PENGGERAK WIRAUSAHA MUDA. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 2(1), 1-9. https://doi.org/10.29407/nusamba.v2i1.701