START UP DIGITAL BUSINESS: SEBAGAI SOLUSI PENGGERAK WIRAUSAHA MUDA
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Keywords:
start up, bisnis, kewirausahaan
Abstract
Geliat pengguna internet untuk perdagangan yang semakin bertambah mendorong munculnya bisnis baru yang sekarang banyak dikatakan sebagai start up bisnis. Semua bisnis tersebut bergerak dalam bidang perdagangan dan jasa yang memenuhi kebutuhan sehari – hari, mayoritas dari mereka bergerak di bidang online. Penelitian ini bertujuan untuk mengkaji dari beberapa literatur, data dan fakta mengenai fenomena bisnis start up.
Berdasarkan pengembangan pengetahuan bisnis start up ada beberapa hal yang harus dilakukan dalam kegiatan pemasaran digital startups untuk mencapai target pasar dan mengantisipasi persaingan yaitu pendistribusian informasi dengan menggunakan berbagai media digital untuk menyebarluas atau mendistribusikan yang terkait dengan bisnis digital yang dijalankan. Pemanfaatan kesempatan dalam dunia digital yang masih sulit dilakukan oleh anak muda saat ini, karena mereka belum berpikir untuk menjadi pengusaha. Pada tahap proses membentuk wirausaha membutuhkan dukungan dari lingkungannya.
Setiap menit muncul start up digital baru dengan fitur yang hampir sama antara satu dengan yang lain, maka keterampilan, inovasi dan kreativtas yang cenderung dimiliki oleh kaum muda mampu diaplikasikan.
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References
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Wymbs, C. 2011. “Digital Marketing: The Time for a New" Academic Major" Has Arrived,” Journal of Marketing Education33(1), 93-106
Atkinson, G., Driesener, C., and Corkindale, D. 2014. “Search Engine Advertisement Design Effects on Click-Through Rates,” Journal of Interactive Advertising 14(1), pp. 24-30
Balboni, et al.2014. The Growth Drivers of Start-up Firms and Business Modelling: A First Step toward a Desirable Convergence. Journal of Management 9 (2): 131–154
Beier, Michael (2016): Startups’ Experimental Development of Digital Marketing Activities. A Case of Online-Videos. Social Science Research Network (SSRN) Electronic Journal, Paper: 2868449.
Chen, Yongjie, et al.2013. Strategic E-Business Framework: A Holistic Approach For Organisations In The Construction Industry.Journal Of Information Technology In Construction - Issn 1874-4753
Drnovsek, et al.2009. Entrepreneurial self- efficacy and business start-up: developing a multi-dimensional definition.International Journal of Entrepreneurial Behaviour & Research Vol. 16 No. 4, 2010 pp. 329-348 q Emerald Group Publishing Limited 1355-2554
Esmaeeli, H. (2011), The study of effecting factors on digital entrepreneurship (a case study), Interdisciplinary Journal of Contemporary Research in Business, 2(12), 163-172.
Hall, Adrienne and Sharon A.DeVaney.2009. Factors that Influence Small Business Start-up. Consumer Interests Annual Volume 55
Mudimigh, Abdullah S. Al-. 2007. E- Business Strategy in an Online Banking Services: A Case Study.Journal of Internet Banking and Commerce, April 2007, vol. 12, no.1
Ooi & ahmad.2012. A Study among University Students in Business Start-Ups in Malaysia: Motivations and Obstacles to Become Entrepreneurs.International Journal of Business and Social Science Vol. 3 No. 19;
Pateli, A.G. & Giaglis, G.M. (2005). Technology innovation-induced business model change: A contingency approach, Journal of Organizational Change Management, 18(2). 167-183.
Paunescu, Carmen Monica. 2013. Challenges Of Enteringthe Business Market:ThePre-Entry Knowledgeand Experience.Management&Marketing Challenges For The Knowledge Society(2013) Vol. 8, No. 1, Pp. 63-78
Ries, Eric.2011. The lean start up. Crown Publishing Group, a division of Random House, Inc., New York
Sheung,Chia Thian. 2014. E-Business; The New Strategies Ande-Business Ethics, that Leads Organizations to Success. Global Journal of Management and Business Research ( A ) Volume XIV Issue VIII Version I Year 2014
Sihombing, Sabrina O.2012.Comparing Entrepreneurship Intention: A Multigroup Structural Equation Modeling Approach.International Research Journal of Business Studies vol. V no. 01
Stephen, A. T. and Galak, J. 2012. “The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace,” Journal of Marketing Research 49(5), pp. 624-639.
Teece, David J. 2010. Business Models, Business Strategy and Innovation.Long Range Planning 43 (2010) 172-194
Thompson, E. R. 2009. Individual Entrepreneurial Intent: Construct Clarification and Development of an Internationally Reliable Metric. Entrepreneurship: Theory & Practice, 33(3): 669-694
Tiago, M. T. P. M. B., and Veríssimo, J. M. C. 2014. “Digital Marketing and Social Media: Why Bother?,” Business Horizons 57(6), pp. 703-708.
Van Horne, Constance, et al. 2016. Young Entrepreneurs and the Digital Space: Case Studies from the UAE. International Journal of Business and Management Studies, ISSN: 2158-1479 :: 05(02):293–300 (2016)
Wymbs, C. 2011. “Digital Marketing: The Time for a New" Academic Major" Has Arrived,” Journal of Marketing Education33(1), 93-106
Published
2017-05-18
How to Cite
Prastya Nugraha, A. E., & Wahyuhastuti, N. (2017). START UP DIGITAL BUSINESS: SEBAGAI SOLUSI PENGGERAK WIRAUSAHA MUDA. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 2(1), 1-9. https://doi.org/10.29407/nusamba.v2i1.701
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Artikel
