JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
type: channel
description: Jurnal Nusantara Aplikasi Manajemen Bisnis (NUSAMBA) is a peer-reviewed international journal that publishes original research papers and reviews the fields of strategy of management, financial management, operation management marketing management, HR Management, Financial Technology, Entrepreneur, Economic, Business Ethic, Organization Behavior and other problem-focused paradigms. The journal is dedicated to promoting the advancement of management and business science in the ASEAN region and beyond by providing a platform for researchers, scientists, and academics to publish their research findings and share their knowledge with the wider scientific community. NUSAMBA welcomes submissions from researchers, scientists, and academics in the ASEAN region and around the world on. Another characteristic of the Jurnal Nusantara Aplikasi Manajemen Bisnis is that of relevance. Articles will be more academically sophisticated than industry-targeted management journals but may share the objective of having a contribution that is relevant to a practitioner audience. Of course, relevant, and supportable managerial implications does not mean that the article needs to be written for a lay audience. Implications and writing style are two different issues. We strongly prefer papers that explain their main intuition, logic, and implications in clear and concise English. Importantly, papers must be written in a transparent and accessible manner and where necessary, we recommend authors use the services of a professional editor for English expression and grammar. All issues of Jurnal Nusantara Aplikasi Manajemen Bisnis are available online. ISSN 2528-0929 (Media Online) and ISSN 2549-5291 (Media Print)
publisher: UNIVERSITAS NUSANTARA PGRI KEDIRI
language: en
publication name: JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
issn: 2549-5291
copyright: Authors who publish with this journal agree to the following terms: Copyright on any article is retained by the author(s). The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
items: Optimalisasi Penerimaan Pajak melalui Penguatan Kinerja Pegawai: Peran Moderasi Penguasaan Teknologi Informasi
items: Pengaruh Sikap dan Persepsi Masyarakat Hindu Terhadap Keputusan Pembelian Songket Untuk Upacara Keagaman di Kota Denpasar
items: The Role of Agricultural Cooperative Management in Increasing the Economic Income of Farmers in Batu City
items: The Influence of Word of Mouth and Social Media Marketing on Students’ Decisions to Choose Private Universities in Kediri: The Mediating Role of Brand Image
items: Beyond Pay: How Organizational Support and Job Satisfaction Drive Employee Retention
items: Beyond Organic Reach: Investment Behavior in Paid Content and Professional Endorsement Among Small Businesses
items: Multiple Regression for Analyzing Competitive Strategies in Food SMEs Post Pandemic Covid at Madiun Municipality
items: Pengalaman Interaksi Perempuan Gen Z dalam Memicu Perilaku Impulsive Buying di Live Streaming Commerce
items: Pengaruh Dukungan Perguruan Tinggi dan Pola Pikir terhadap Niat Berwirausaha Mahasiswa Vokasi di Bali
items: Development of a Reuse Intention Model Based on the E-Commerce System Success Model
items: Hubungan antara Pelatihan, Motivasi Kerja, dan Orientasi Kewirausahaan dalam Mendorong Kinerja UMKM Sektor Olahan Makanan
items: Efektivitas Rekonsiliasi Keuangan dan Aset Daerah Dalam Implementasi Sistem Informasi Pemerintahan Daerah (SIPD)
items: Literasi Investasi Sebagai Upaya Penguatan Kewirausahaan dalam Membentuk Nilai Kemandirian
items: Kualitas Produk dan e-WOM sebagai Katalisator Loyalitas Konsumen HNI di Tarakan
items: Strategi Penguatan Brand Image Pada Perusahaan Jasa Konsultansi Pariwisata
items: Strategi Pengembangan Taman Nasional Way Kambas Dalam Upaya Meningkatkan Kunjungan Wisatawan
items: Smart Costing berbasis Activity Based Costing dalam Efisiensi Operasional UMKM Alawi Nunukan Regency
items: Analisis Preferensi Konsumen terhadap Sepatu Ramah Lingkungan: Studi Kasus di Kota Semarang
items: Pegawai Loyal Sebagai Pelaku Fraud : Perspektif Hexagonal
items: Implementasi Strategi Trading Cryptocurrency Menggunakan Indikator QMI: Perspektif Sebelas Tahun pada Bitcoin (2013–2024)
items: Investor Risk Behavior Moderation in Financial Literacy on Millennial Investment Decisions
items: The Effect Of Company Size And Profitability On Company Value, With Dividend Policy as Mediating
items: Meningkatkan Daya Saing UMK: Mengungkap Peran Kecepatan Inovasi dan Penciptaan Pengetahuan
items: Optimalisasi Usaha Peternakan Itik Semi-Intensif melalui Analisis SWOT dan Strategi Pengembangan Desa Rubae Pinrang
items: Akreditasi sebagai Faktor Penentu dalam Keputusan Mahasiswa Masuk Perguruan Tinggi Muhammadiyah di Kalimantan Barat
items: Kepemimpinan Strategis Dan Keberlanjutan UKM: A Systematic Literature Review
items: Determinan Repurchase Intention Konsumen dalam Berbelanja Busana Muslim secara Online
items: Brand Loyalty-Building Strategy: Influence Product Quality, Perceived Experience Quality, And Brand Attitude Through Mediating Brand Trust
items: Analisis Pengaruh Pertumbuhan Penjualan, Profitabilitas, Risiko Pasar, dan Inflasi Terhadap Nilai Perusahaan Sektor Consumer Non-Cyclicals
items: Brand Image Memediasi Peran Content Marketing Dan Online Customer Review Terhadap Minat Beli Eatsambel

Optimalisasi Penerimaan Pajak melalui Penguatan Kinerja Pegawai: Peran Moderasi Penguasaan Teknologi Informasi
type: item
description: Research aim: This study aims to analyse the effect of the work environment and organisational culture on employee performance, with information technology proficiency as a moderating variable. Design/Methods/Approach: This study employed a survey method for data collection and used SEM-PLS for data analysis. Research Finding: The work environment and organisational culture have a positive and significant effect on employee performance. Information technology proficiency moderates the relationship between organisational culture and employee performance; however, it does not moderate the relationship between the work environment and employee performance. Theoretical contribution/Originality: This study enhances the understanding of the influence of the work environment and organisational culture on employee performance and offers novelty by positioning information technology proficiency as a moderating variable in the relationship between organizational culture and employee performance within the context of government institutions, which remains relatively underexplored. Practitioner/Policy implication : Institutions need to improve the quality of the work environment, both physical and non-physical, while strengthening organizational cultural values. Enhancing employees’ proficiency in information technology is also essential to support the implementation of organizational culture within a digitally based work system. Research limitation : The research was conducted only at KPP Pratama Badung Utara; therefore, the findings cannot yet be generalized to other institutions.
subject: Artikel
  topic: section
subject: Work Environment
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: Information Technology Proficiency
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Government Institutions
  topic: keywords
creator: Kurnia Luthfi Wahyu Fendini
creator: M. Rudi Irwansyah
creator: Kadek Rai Suwena
rights: Copyright (c) 2026 Kurnia Luthfi Wahyu Fendini, M. Rudi Irwansyah, Kadek Rai Suwena https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 82
ending page: 97
doi: 10.29407/nusamba.v11i1.28417

Pengaruh Sikap dan Persepsi Masyarakat Hindu Terhadap Keputusan Pembelian Songket Untuk Upacara Keagaman di Kota Denpasar
type: item
description: Research aim: This study aims to analyze the influence of attitudes and perceptions of Hindu consumers on songket purchase decisions for religious ceremonial purposes in Denpasar City, both partially and simultaneously. Design/Methods/Approach: This study employs a quantitative approach with an associative–causal research design. Data were collected through structured questionnaires from 100 respondents selected using purposive sampling and analyzed using multiple linear regression, supported by classical assumption tests and hypothesis testing. Research Finding: The results indicate that consumer attitudes have a positive and significant effect on songket purchase decisions, while consumer perceptions have a positive but insignificant effect. Simultaneously, attitudes and perceptions exert a positive and significant influence on purchase decisions, with a coefficient of determination (R²) of 0.550. Theoretical contribution/Originality: This study contributes to consumer behavior literature by enriching empirical evidence in the context of cultural and religious products, emphasizing attitudes as the dominant determinant and perceptions as a supporting factor in value-based purchase decision-making. Practitioner/Policy implication: The findings provide practical insights for business actors, artisans, and relevant stakeholders to strengthen positive consumer attitudes through the preservation and communication of the aesthetic, philosophical, and religious values of Balinese songket, as well as to enhance information quality and promotional strategies to foster favorable consumer perceptions. Research limitation: This study is limited by a relatively small sample size and the inclusion of only two independent variables. Future research is recommended to incorporate additional variables and expand the research scope to improve the generalizability of the findings.
subject: Artikel
  topic: section
subject: Attitude
  topic: keywords
subject: Perception
  topic: keywords
subject: Purchasing Decision
  topic: keywords
subject: Songket
  topic: keywords
subject: Religious Ceremonies
  topic: keywords
creator: Ni Wayan Wina Premayani
creator: Dewa Nyoman Benni Kusyana
creator: Ida Ayu Anggawulan Saraswathi
rights: Copyright (c) 2026 Ni Wayan Wina Premayani, Dewa Nyoman Benni Kusyana, Ida Ayu Anggawulan Saraswathi https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 98
ending page: 112
doi: 10.29407/nusamba.v11i1.28168

The Role of Agricultural Cooperative Management in Increasing the Economic Income of Farmers in Batu City
type: item
description: Research aim: To analyze the role of management functions in agricultural cooperatives (planning, organizing, implementing, and supervising) in increasing the economic income of farmers in Batu City. Design/Methods/Approach: This research uses quantitative method with an explanatory survey approach involving 120 farmer members of the cooperative in Batu City. Data were analyzed using multiple linear regression after undergoing a series of classical assumption tests. Research Findings: The cooperative management function simultaneously has a significant impact on farmers' income (F=82.164; R²=0.742). Partially, the implementation function is the most dominant variable (β=489.560), followed by the planning function (β=312.450) and the supervision function (β=223.890), while the organizing function does not show a significant impact. Cooperative member farmers were recorded to have an income 66.8% higher (Rp 4,820,000/month) compared to non-member farmers. Theoretical Contribution/Originality: Enriches the literature on the effectiveness of agricultural cooperative management in the context of agrotourism and horticulture, and identifies the implementation function as the strongest determinant of farmers' income increase. These findings differ from previous studies that generally emphasize the planning function as the dominant factor. Practical Implications: Cooperative managers need to prioritize the optimization of implementation and planning functions in organizational management. The local government is recommended to provide management assistance and strengthen the institutional capacity of cooperatives sustainably. Research Limitations: The limited scope to the City of Batu, a model that can explain 74.2% of income variation, the use of a cross-sectional design that cannot capture long-term changes, and measurements based on respondents' perceptions, which may contain subjective bias.
subject: Artikel
  topic: section
subject: Cooperative Management
  topic: keywords
subject: Agricultural Cooperatives
  topic: keywords
subject: Farmer Income
  topic: keywords
subject: Horticulture
  topic: keywords
subject: Agritourism
  topic: keywords
creator: Wulan Puji Lestari
creator: Yohanes Sandro Ahang
creator: Cahyo Sasmito
rights: Copyright (c) 2026 Wulan Puji Lestari; Yohanes Sandro Ahang; Cahyo Sasmito https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 253
ending page: 269
doi: 10.29407/nusamba.v11i1.27652

The Influence of Word of Mouth and Social Media Marketing on Students’ Decisions to Choose Private Universities in Kediri: The Mediating Role of Brand Image
type: item
description: Research aim : This study aims to analyze the influence of Word of Mouth and Social Media Marketing on students' decisions in choosing a private university in Kediri, with Brand Image as a mediating variable. Design/Methods/Approach : This study uses a quantitative approach. The research sample was 75 first-semester students from three private universities in Kediri selected by purposive sampling technique. Data analysis used the Partial Least Squares–Structural Equation Modeling method. Research Finding : The results show that WOM and SMM have a positive and significant effect on Brand Image, which in turn has a strong influence on students' decisions. WOM has a small but significant direct effect, while SMM does not show a significant direct effect. However, both are proven to have a significant indirect effect through Brand Image. Theoretical contribution/Originality : The novelty of this study lies in the testing of an integrative model that combines WOM and SMM in a single Brand Image mediation framework in the context of higher education, as well as the finding that SMM does not have a direct effect on decisions, but rather works indirectly through the formation of brand image—a result that enriches previous literature that generally places SMM as a direct determinant of decisions. Practitioner/Policy implication : This study expands the application of Brand Equity Theory. Practically, private universities need to integrate WOM strategies and social media marketing to strengthen their brand image through authentic testimonials, alumni engagement, and interactive digital content. Research limitation : This study is limited by its relatively small sample size and geographic focus in the Kediri region, thus limiting the generalizability of the findings. Future research is recommended to use larger samples, a longitudinal approach, and comparisons across regions or types of universities to increase generalizability and depth of analysis.
subject: Artikel
  topic: section
subject: Word of Mouth
  topic: keywords
subject: Social Media Marketing
  topic: keywords
subject: Brand Image
  topic: keywords
subject: Students’ Decision
  topic: keywords
subject: Private Universities
  topic: keywords
creator: Moh. Irfan Ubaydillah
creator: Lina Saptaria
rights: Copyright (c) 2026 Moh. Irfan Ubaydillah, Lina Saptaria https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 270
ending page: 296
doi: 10.29407/nusamba.v11i1.27407

Beyond Pay: How Organizational Support and Job Satisfaction Drive Employee Retention
type: item
description: Research Aim: This study aims to develop an integrative model by examining the role of job satisfaction as a mediating mechanism in the relationship between compensation, Perceived Organizational Support (POS), and employee retention in travel agencies. Design/Methods/Approach: This research uses a quantitative descriptive approach. Data were collected from 128 travel agency employees in Kediri, East Java, and analyzed using Structural Equation Modeling with the Partial Least Squares (PLS) method. Research Findings: The results show that compensation does not have a significant direct effect on employee retention, while POS has a positive and significant effect. Job satisfaction is proven to mediate the relationship between compensation, POS, and employee retention. Theoretical Contribution / Originality: This study contributes by highlighting job satisfaction as a key mediating variable and strengthening the social exchange theory perspective, emphasizing that perceived organizational support plays a more critical role than financial compensation in influencing employee retention. Practical/Policy Implications: Organizations should prioritize strengthening POS through supportive policies, fair treatment, and employee welfare. Enhancing job satisfaction should become a strategic focus to improve retention. Research Limitation: This study is limited to travel agencies in one region with a cross-sectional design, which may restrict generalizability. Future research should include broader sectors and longitudinal approaches.
subject: Artikel
  topic: section
subject: Employee Retention
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: Compensation
  topic: keywords
subject: Organizational Support
  topic: keywords
creator: Miftakhur Rokhmah
creator: Lina Saptaria
rights: Copyright (c) 2026 Miftakhur Rokhmah, Lina Saptaria https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 236
ending page: 252
doi: 10.29407/nusamba.v11i1.27313

Beyond Organic Reach: Investment Behavior in Paid Content and Professional Endorsement Among Small Businesses
type: item
description: Research aim : This study examines the investment behavior of SMEs in Bengkalis, Indonesia, focusing on paid content and professional endorsements as key digital marketing strategies. Design/Methods/Approach : A quantitative approach was employed, using surveys to collect data from 100 SME owners. Hypothesis testing was conducted to analyze the influence of digital skills, endorsement credibility, and capital on investment decisions. Research Finding : The findings reveal that digital skills and endorsement credibility significantly influence investment in paid content, with digital skills having the strongest positive effect. Capital does not significantly affect investment decisions. Theoretical contribution/Originality : This research contributes to the literature by expanding existing digital marketing adoption theories, particularly in the context of SMEs, and exploring the role of digital skills and endorsement credibility in shaping investment behavior. Practitioner/Policy implication : For practitioners, the study highlights the importance of enhancing digital skills and partnering with credible endorsers. Policymakers can design support programs to help SMEs overcome barriers to effective digital marketing. Research limitation : The study is limited to SMEs in Bengkalis, which may not fully represent the broader context of Indonesian SMEs.
subject: Artikel
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Paid Content
  topic: keywords
subject: Professional Endorsement
  topic: keywords
subject: Small Business
  topic: keywords
subject: MSME Investment
  topic: keywords
creator: Adrian Irnanda Pratama
rights: Copyright (c) 2026 Adrian Irnanda Pratama https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 220
ending page: 235
doi: 10.29407/nusamba.v11i1.27292

Multiple Regression for Analyzing Competitive Strategies in Food SMEs Post Pandemic Covid at Madiun Municipality
type: item
description: Research aim : This study aims to analyze competitive strategies of food and beverage MSMEs in Madiun Municipality during the post-Covid-19 recovery period through entrepreneurial orientation, product innovation, and Instagram endorsements. Design/Methods/Approach : The research uses a quantitative descriptive method. A purposive sampling technique was employed to obtain 395 respondents from MSME owners. Data collection used questionnaires and interviews, while multiple linear regression was applied as the analytical technique. Research Finding : The results show that product innovation and Instagram endorsements significantly affect competitive strategy, while entrepreneurial orientation does not. Simultaneously, entrepreneurial orientation, product innovation, and Instagram endorsements together influence competitive strategies. Theoretical contribution/Originality : The study strengthens the role of social media marketing and product innovation in shaping MSME competitive strategies post-pandemic, while questioning the traditional assumption that entrepreneurial orientation always plays a dominant role. Practitioner/Policy implication : MSME actors are advised to continue innovating products and using social media endorsements to maintain competitiveness. Policy support should focus on digital transformation and capacity building for SMEs. Research limitation : This study is limited to the food and beverage MSME sector in Madiun City. Broader research is needed by comparing across regions and involving other factors such as market orientation and brand image.
subject: Artikel
  topic: section
subject: Competitive strategy
  topic: keywords
subject: Entrepreneurial orientation
  topic: keywords
subject: Product innovation
  topic: keywords
subject: Instagram endorsements
  topic: keywords
creator: Tatik Mulyati
creator: Dhiyan Septa Wihara
creator: Rabhi Fathan Muhammad
creator: Choirum Rindah Istiqaroh
rights: Copyright (c) 2026 Tatik Mulyati, Dhiyan Septa Wihara, Rabhi Fathan Muhammad, Choirum Rindah Istiqaroh https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 1
ending page: 14
doi: 10.29407/nusamba.v11i1.27234

Pengalaman Interaksi Perempuan Gen Z dalam Memicu Perilaku Impulsive Buying di Live Streaming Commerce
type: item
description: Research aim : This study aims to analyze how stimuli in live streaming commerce—originating from both platform interactions and hosts—shape internal psychological states and trigger impulsive buying behavior among Generation Z women, utilizing the Stimulus–Organism–Response (S-O-R) framework. Design/Methods/Approach : A qualitative method with a phenomenological approach was employed to explore the subjective experiences and emotional engagement of informants. Data were gathered through in-depth interviews with 10 Generation Z women in Indonesia, selected via purposive and snowball sampling. The analysis followed a thematic process, mapping findings into the elements of stimulus, organism, and response. Research Finding : The findings indicate that stimuli do not directly drive impulsive buying but operate through psychological mediation. Time pressure and product demonstrations foster a flow experience, while the expertise and persuasiveness of hosts strengthen parasocial interaction. These psychological states reduce cognitive control and enhance emotional proximity, thereby accelerating impulsive purchasing decisions. Theoretical contribution/Originality : This study extends the S-O-R model by demonstrating the complementary roles of dual organisms—cognitive-affective and relational-social—within the live streaming commerce context. Practitioner/Policy implication : Practitioners should focus on managing interactive broadcast atmospheres, building host credibility, and strategically utilizing time pressure and personalized recommendations to optimize the shopping experience for the Generation Z female segment. Research limitation : Semi-structured interviews may produce complex responses that deviate from the focus, necessitating a more rigorous filtering and categorization process during analysis.
subject: Artikel
  topic: section
subject: Impulsive Buying
  topic: keywords
subject: Flow Experience
  topic: keywords
subject: Parasocial Interaction
  topic: keywords
subject: Z Generation
  topic: keywords
creator: Haifa Hannum Arija
creator: Eka Kurnia Patmasari
creator: Shofiatul Mila
rights: Copyright (c) 2026 Haifa Hannum Arija, Eka Kurnia Patmasari, Shofiatul Mila https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 207
ending page: 219
doi: 10.29407/nusamba.v11i1.27200

Pengaruh Dukungan Perguruan Tinggi dan Pola Pikir terhadap Niat Berwirausaha Mahasiswa Vokasi di Bali
type: item
description: Research aim : This study aims to examine the effects of perceived higher education support and entrepreneurial mindset on the entrepreneurial intentions of vocational higher education students in Bali, both individually and simultaneously. Design/Methods/Approach : A quantitative research design was employed using multiple linear regression analysis on data collected from vocational higher education students. Research Finding : The results demonstrate that perceived higher education support and entrepreneurial mindset each have a significant and positive effect on students’ entrepreneurial intentions, and their combined influence is stronger when examined simultaneously. Theoretical contribution/Originality : This study extends Social Cognitive Theory (SCT) by empirically integrating higher education support as a contextual factor and individual cognitive orientation (entrepreneurial mindset) within the context of vocational higher education. Unlike previous studies that predominantly focus on either personal traits or general educational environments, this research highlights the interactive role of institutional support as a contextual enabler shaping entrepreneurial cognition and intention among vocational students in a developing tourism-based economy. Practitioner : The findings suggest that vocational higher education institutions should strengthen entrepreneurship education through structured higher education support mechanisms, including business incubators, structured mentoring programs, and strategic partnerships with micro, small, and medium enterprises (MSMEs), to foster students’ entrepreneurial intentions. Research limitation : This study is limited to vocational higher education students in Bali; therefore, the findings may not be generalizable to students from other regions, academic levels, or non-vocational educational settings.
subject: Artikel
  topic: section
subject: Entrepreneurial Intention
  topic: keywords
subject: Perceived Higher Education Support
  topic: keywords
subject: Entrepreneurial Mindset
  topic: keywords
subject: Social Cognitive Theory
  topic: keywords
subject: Vocational Students
  topic: keywords
creator: Ni Wayan Merry Nirmala Yani
creator: Ni Putu Dera Yanthi
creator: Tiara Carina
rights: Copyright (c) 2026 Ni Wayan Merry Nirmala Yani, Ni Putu Dera Yanthi, Tiara Carina https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 193
ending page: 206
doi: 10.29407/nusamba.v11i1.27059

Development of a Reuse Intention Model Based on the E-Commerce System Success Model
type: item
description: Research aim : To develop a model of Tokopedia reuse intention based on information quality, system quality, service quality, interactivity, entertainment, promotion perception, and user satisfaction, on Generation Z in Bali Province Design/Methods/Approach : The analysis method used is Structural Equation Modeling (SEM) through the use of Partial Least Squares (PLS-SEM) Research Finding : The results of the study show that satisfaction is able to mediate the influence of information quality, system quality, promotion perception, and entertainment on reuse intentions, but is unable to mediate the influence of service quality and interactivity on reuse intentions of Tokopedia for fashion products among Generation Z in Bali Province. Theoretical contribution/Originality : The theoretical implication of the results of this study is that it is able to validate the E-Commerce System Success (ESS) model from Wang et al. (2019). Originality of these research especially for interactivity has not been able to show results that have a significant relationship while the entertainment variable shows a positive and significant relationship to the intention to use Tokopedia Practitioner/Policy implication : The study's managerial ramifications include the need for Tokopedia E-Commerce developers and producers/sellers' management to focus on the factors of information quality, system quality, promotional perception, entertainment, and user satisfaction in order to boost users' intentions to use Tokopedia again. Research limitation : In light of the findings of this study, it is hoped that future researchers will carry out additional research by reexamining additional factors that affect the intention to reuse, applying alternative model theories, and broadening the sample size in order to support and generalize the findings of this study Novelty: This study uses new variables in the form of interactivity and entertainment based on the development of E-Commerce System Success using…
subject: Artikel
  topic: section
subject: Marketplaces
  topic: keywords
subject: satisfaction
  topic: keywords
subject: reuse intention
  topic: keywords
creator: Kadek Masakazu Masakazu
creator: I Gusti Ngurah Satria Wijaya
creator: I Ketut Putu Suniantara Suniantara
rights: Copyright (c) 2026 Kadek Masakazu, I Gusti Ngurah Satria Wijaya, I Ketut Putu Suniantara https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 64
ending page: 81
doi: 10.29407/nusamba.v11i1.26994

Hubungan antara Pelatihan, Motivasi Kerja, dan Orientasi Kewirausahaan dalam Mendorong Kinerja UMKM Sektor Olahan Makanan
type: item
description: Research aim: Examining the influence of training and work motivation on the performance of food processing SMEs, particularly in Tarakan, with an entrepreneurial orientation as a mediating mechanism based on the Resource-Based View (RBV) perspective. Design/Methods/Approach: This study uses a quantitative approach based on questionnaires for 25.4% of SMEs selected using purposive sampling. The data analyzed using SEM-PLS. Research Finding: The study found that training, as a human resource (HR) investment, does not directly enhance performance. Certain mechanisms are required for HR investment to have a tangible impact on performance. Theoretical contribution/Originality: This study enriches the RBV by explaining how human resources are transformed into valuable capabilities that impact performance when placing entrepreneurial orientation as the main mediator. Practitioner/Policy implication: Recommends more relevant and continuous training, along with efforts to boost work motivation to enhance MSME competitiveness. Research limitation: Focus is limited to food-processing MSMEs in Tarakan; the quantitative approach may not fully capture deeper contextual insights.
subject: Artikel
  topic: section
subject: Entrepreneurial Orientation
  topic: keywords
subject: Performances
  topic: keywords
subject: Training
  topic: keywords
subject: Work Motivation
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Syahriansyah
creator: Ahmad Juliana
creator: Musnaini
rights: Copyright (c) 2026 Syahriansyah, Ahmad Juliana, Musnaini https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 179
ending page: 192
doi: 10.29407/nusamba.v11i1.26749

Efektivitas Rekonsiliasi Keuangan dan Aset Daerah Dalam Implementasi Sistem Informasi Pemerintahan Daerah (SIPD)
type: item
description: Research aim: This study aims to evaluate the effectiveness of financial and regional asset data reconciliation, analyze the obstacles in data entry, and assess the impact of delayed year-end reconciliation in Tegal Regency. Design/Methods/Approach: This research employs a survey method using closed-ended questionnaires distributed to 48 regional government organizations (OPDs), involving one experienced staff member from each OPD. The instrument was developed in consultation with the Regional Financial and Asset Management Agency (BPKAD), and the analysis was conducted descriptively. Research Findings: The effectiveness of reconciliation in the implementation of the Regional Government Information System (SIPD) has not been optimal due to inconsistencies in execution and data entry challenges, such as system access, training, and human resources (HR). Theoretical Contribution/Originality: This study contributes to strengthening the integration of technology and public financial management to support accuracy and efficiency in regional governance. Practical Implications: It highlights the need to improve infrastructure, provide regular training, and implement supervision to ensure the reconciliation process runs effectively. Research Limitations: This study focuses on the context and sample in Tegal Regency; therefore, the findings cannot yet be generalized to other regions.
subject: Artikel
  topic: section
subject: Financial and Asset Data Reconciliation
  topic: keywords
subject: Encountered Obstacles
  topic: keywords
subject: Impact of Delays
  topic: keywords
creator: Imam Farizal
rights: Copyright (c) 2026 Imam Farizal https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 161
ending page: 178
doi: 10.29407/nusamba.v11i1.26725

Literasi Investasi Sebagai Upaya Penguatan Kewirausahaan dalam Membentuk Nilai Kemandirian
type: item
description: Research aim: This study aims to examine the extent to which investment literacy can play a role in strengthening entrepreneurship in forming independent values.. Design/Methods/Approach: This study uses a qualitative approach method Research Finding: The results of investment literacy show that the level of student achievement in terms of material content and resource credibility, 3 schools responded very well, namely SMA DU 1, SMK Telkom DU and MA Ghozaliyah. Meanwhile, 3 schools gave good responses, namely SMK 1 DU, SMK Pancasila and MA Mamba`ul Ulum. The positive response given by students was not only from their understanding of investment, but also inclusion by becoming members (investors) in GI BEI Unipdu. Regarding student responses to media which acts as a means of supporting the achievement of understanding, all students responded well. Investment literacy activities can be carried out well because of the role of the school principal who really supports the realization of the value of independence Theoretical contribution/Originality: The novelty of this research lies in the finding that the younger generation is an asset that can be encouraged to boost economic growth through entrepreneurial activities. One such entrepreneurial activity, known as digital entrepreneurship, is investment, where investment education plays a crucial role in increasing student investment in the capital market. Practitioner/Policy implication: Further investment literacy activities can be conducted in a programmed, scheduled, and structured manner. Schools can collaborate with the Indonesia Stock Exchange (IDX) to further optimize investment literacy activities to achieve cognitive and psychomotor developmental milestones. Research limitation : This research only goes so far as to determine the level of student understanding.
subject: Artikel
  topic: section
subject: Investment Literacy
  topic: keywords
subject: Financial Inclusion
  topic: keywords
subject: Entrepreneurship
  topic: keywords
creator: Wiwik Maryati
creator: Ririn Susilawati
rights: Copyright (c) 2026 Wiwik Maryati, Ririn Susilawati https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 150
ending page: 160
doi: 10.29407/nusamba.v11i1.26574

Kualitas Produk dan e-WOM sebagai Katalisator Loyalitas Konsumen HNI di Tarakan
type: item
description: Research aim: This study aims to evaluate the impact of product quality and electronic word of mouth (e-WOM) on repurchase intention, with customer satisfaction as a mediating variable. Methods: The sampling process was conducted using the purposive-accidental sampling method, and data were collected through an electronic questionnaire completed by 210 respondents. Data analysis was performed using the Partial Least Square (PLS) technique. Research Finding: The research findings indicate that product quality indirectly influences repurchase intention through customer satisfaction, while e-WOM does not have a significant effect in this relationship. Furthermore, customer satisfaction plays a crucial role in driving repurchase decisions. Theoretical contribution/Originality: These findings support the Expectancy-Disconfirmation Theory, which states that customer satisfaction arises when the received product or service meets or exceeds expectations. This study also aligns with the Theory of Planned Behavior, emphasizing that customer satisfaction can motivate individuals to make repeat purchases. Practitioner/Policy implication: The results of this study provide valuable insights for businesses in enhancing customer loyalty by ensuring optimal product quality and implementing effective marketing strategies to improve customer satisfaction and repurchase intention. Research limitation: This study is limited by its sampling method and the use of self-reported data, which may introduce bias. Future research could expand the sample and incorporate longitudinal or experimental designs to validate the findings further.
subject: Artikel
  topic: section
subject: e-WOM
  topic: keywords
subject: Customer Satisfaction
  topic: keywords
subject: Loyalty
  topic: keywords
subject: Quality
  topic: keywords
creator: Hasmah Hasmah
creator: Tinik Sugiati
rights: Copyright (c) 2026 Hasmah Hasmah, Tinik Sugiati https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 50
ending page: 63
doi: 10.29407/nusamba.v11i1.25866

Strategi Penguatan Brand Image Pada Perusahaan Jasa Konsultansi Pariwisata
type: item
description: Research aim: This study aims to identify factors that influence brand image and strategies to strengthen the brand image of PT Laksmana Wira Solusi. Design/Methods/Approach: This study uses a qualitative approach with data analysis techniques, namely SWOT analysis. Research Finding: The brand image of PT Laksmana Wira Solusi is influenced by internal factors such as innovation of the young team, flexibility, market specialisation, and weaknesses such as lack of experience, network, and marketing activities. External factors include opportunities from tourism growth, government support, and digital trends, but also face threats from competitors, regulatory changes, and low digital literacy in the region. Strengthening strategies are carried out through the development of sustainable digital services, focusing on niche markets, small project collaboration, increasing digital presence, and providing modular service packages. Theoretical Contribution/ Originality: This study provides theoretical contributions by raising the issue of brand image in a new tourism consulting company with a topic that has not been widely studied in previous literature. The originality of the study lies in the identification of brand image strengthening strategies in startups that have limited experience. The study also highlights the importance of a comprehensive approach in building brand image. The results of this study can be a reference for developing brand image in startup companies, especially consulting service companies, particularly those operating in the tourism sector. Practical/Policy implication: New tourism consulting firms need to focus on building a portfolio, maintaining service quality, utilising digital promotions, choosing a market niche, and establishing local collaborations to strengthen the brand image. Research limitation: This research is limited to one case study, namely PT Laksmana Wira Solusi, so it cannot be generalised to similar companies. The descriptive qua…
subject: Artikel
  topic: section
subject: brand image
  topic: keywords
subject: consulting services
  topic: keywords
subject: tourism
  topic: keywords
creator: Somadi
creator: Panji Alam P.
creator: Mathias Daffa
creator: Caria Ningsih
creator: Dewi Turgarini
rights: Copyright (c) 2026 Somadi, Panji Alam P., Mathias Daffa, Caria Ningsih, Dewi Turgarini https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 28
ending page: 49
doi: 10.29407/nusamba.v11i1.25839

Strategi Pengembangan Taman Nasional Way Kambas Dalam Upaya Meningkatkan Kunjungan Wisatawan
type: item
description: Research aim : This study aims to analyze the conditions of tourist attractions, service quality, infrastructure, promotion, and community participation, and identify factors that influence development, as well as formulate a development strategy for Way Kambas National Park to increase the number of tourist visit. Design/Methode/Approach : The research uses a qualitative approach with SWOT analysis techniques. Research Finding : Way Kambas National Park has great potential as an ecotourism destination thanks to its rich biodiversity and attractions. However, its utilization has not been optimal due to limited infrastructure and services as well as less than optimal promotion and community participation that has not been integrated. Through a SWOT analysis, a development strategy was prepared based on local strengths and digital opportunities, with a focus on improving services, promotion, and community collaboration. Theoretical contribution : This study provides theoretical contributions to the development of sustainable ecotourism by integrating the community-based tourism approach and SWOT strategy. The originality lies in the strategic analysis that directly links internal and external factors with variables of tourist attraction, service, promotion, and community participation. The resulting strategy is applicable and contextual, and can be a model for managing other national parks in Indonesia. Practitionel/Policy implication : Way Kambas National Park managers can implement various development strategies that have been mapped out in research results so that it is hoped that this can increase tourist visits. Research limitation : The research focuses on qualitative descriptive analysis and the scope of the analysis area is limited
subject: Artikel
  topic: section
subject: Ecotourism
  topic: keywords
subject: Tourism Development Strategy
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Increasing The Number Of Tourists
  topic: keywords
subject: Community-Based Tourism
  topic: keywords
creator: Somadi
creator: Rini Andari
creator: Gitasiswhara
rights: Copyright (c) 2026 Somadi, Rini Andari, Gitasiswhara https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 127
ending page: 149
doi: 10.29407/nusamba.v11i1.25781

Smart Costing berbasis Activity Based Costing dalam Efisiensi Operasional UMKM Alawi Nunukan Regency
type: item
description: Research Aim: This study analyzes the application of Smart Costing based on the Activity-Based Costing (ABC) framework to support cost structure analysis and managerial decision-making related to operational efficiency at Alawi Catering, a micro, small, and medium enterprise (MSME) in Nunukan. Approach: A case study approach was employed using primary data collected through direct observation, in-depth interviews with the owner and staff, and analysis of financial documents. The ABC method was applied to identify activity-based costs, while Smart Costing was used to interpret cost behavior and support adaptive managerial decisions. Research Finding: The findings show that Smart Costing based on ABC provides a more detailed representation of operational cost structures and identifies cost-intensive activities. This approach does not directly indicate immediate efficiency gains but supports strategic evaluation of pricing feasibility, production planning, and cost control by revealing mismatches between cost structures and operational practices. Theoretical Contribution/Originality: This study extends the cost management literature by positioning Smart Costing as a decision-support-oriented development of ABC, emphasizing the managerial interpretation of activity-based cost information in culinary MSMEs in border areas. Practitioner/Policy Implication: The results offer practical guidance for MSMEs in resource-limited regions to identify high-cost activities, evaluate pricing strategies, and improve operational decision-making under uncertain demand. Research Limitation: The study is limited to a single MSME and short-term data, restricting generalizability and long-term performance assessment.
subject: Artikel
  topic: section
subject: Smart Costing
  topic: keywords
subject: Activity-Based Costing (ABC)
  topic: keywords
subject: Operational Efficiency
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Suryaningsih
creator: Ferawati Usman
creator: Nursia
creator: Erick Karunia
creator: Saizal Pinjaman
rights: Copyright (c) 2026 Suryaningsih, Ferawati Usman, Nursia, Erick Karunia, Saizal Pinjaman https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 15
ending page: 27
doi: 10.29407/nusamba.v11i1.25424

Analisis Preferensi Konsumen terhadap Sepatu Ramah Lingkungan: Studi Kasus di Kota Semarang
type: item
description: Research aim: This study aims to analyze consumer preferences toward eco-friendly shoes by identifying the most influential attributes affecting purchasing decisions, including price, recycled materials, durability, ecolabel, and recyclability. Design/Methode/Approach: A quantitative approach was employed using Choice-Based Conjoint Analysis (CBCA) to evaluate consumer preferences for sustainable footwear. Research Finding: Price emerged as the most influential attribute, with consumers preferring products priced between IDR 500,000–1,000,000. Recycled materials and product durability had significant positive utilities, indicating strong consumer preference for environmentally sustainable shoes. Ecolabels also played a key role, showing that certified products are more appealing. However, training shoes were less preferred compared to casual and running shoes. Theoretical contribution/Originality: This study contributes to sustainable fashion literature by empirically highlighting the relative importance of sustainability-related attributes in consumer purchasing behavior within the footwear industry. Practitioner/Policy implication: Manufacturers and marketers should emphasize affordable pricing, use of recycled materials, durability, and ecolabel visibility to align with consumer preferences and strengthen environmental positioning. Research limitation: This study focuses on Indonesian consumers; future research should include broader samples to enhance generalizability.
subject: Artikel
  topic: section
subject: Analisis Konjoin
  topic: keywords
subject: preferensi konsumen
  topic: keywords
subject: fashion berkelanjutan
  topic: keywords
subject: sepatu ramah lingkungan
  topic: keywords
creator: Sairul Alam
creator: Mujiya Ulkhaq
creator: Naniek Utami Handayani
rights: Copyright (c) 2025 Sairul Alam, Mujiya Ulkhaq, Naniek Utami Handayani https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 622
ending page: 638
doi: 10.29407/nusamba.v10i2.25214

Pegawai Loyal Sebagai Pelaku Fraud : Perspektif Hexagonal
type: item
description: Research Objectives : This research focuses on the analysis of loyal employees as fraud perpetrators: a hexagonal perspective. Design / Method / Approach : A qualitative, case-study approach focused on a state-owned bank in East Java. Search results : The search results of 6 indicators are 4 indicators that affect the performance of loyal employees in committing fraudulent acts, namely pressure, ability, opportunities and rationalization. Theoretical contribution/originality : This study shows that employees who are loyal in committing fraud by utilizing their skills and experience on the job and the average employee who performs this action are employees of high standing such as managers and branch heads who have the ability to obtain higher education as they do by neglecting the duties and authority of management so that they do not work effectively in terms of combating fraud. Practical implications : This analysis is used to analyze fraud that occurs in loyal employees. Research limitations : The limitations of this study use the hexagonal perspective only.
subject: Artikel
  topic: section
subject: Loyalitas Pegawai
  topic: keywords
subject: Fraud
  topic: keywords
subject: Teori Hexagonal
  topic: keywords
creator: Ika Anggie Wiasti
creator: Driana Leniwati
creator: Ahmad Juanda
rights: Copyright (c) 2025 Ika Anggie Wiasti, Driana Leniwati, Ahmad Juanda https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 333
ending page: 343
doi: 10.29407/nusamba.v10i2.25206

Implementasi Strategi Trading Cryptocurrency Menggunakan Indikator QMI: Perspektif Sebelas Tahun pada Bitcoin (2013–2024)
type: item
description: Research aim : This study aims to develop and test the effectiveness of a Quantitative Market Indicator (QMI)-based trading strategy to optimize Bitcoin investment returns while managing risk through controlled position allocation.. Design/Methode/Approach : The research follows five stages: data preprocessing, market indicator calculation, trading strategy design, performance analysis, and visualization. The QMI integrates three key indicators—Puell Multiple, Golden Fibonacci Index, and Pi Cycle—to identify market cycles and trend reversals. The systematic trading strategy applies buying rules when QMI < 20 and selling when QMI > 80, allocating 3% of capital for each transaction. Research Finding : The QMI strategy generated 1,101 transactions (479 buys, 622 sells), achieving a 12,670.71% return with an initial capital of USD 1,000 growing to USD 127,700.32. The maximum drawdown was 32.4%, the win rate 68.5%, and the Sharpe ratio 2.1, indicating strong performance with controlled risk. Theoretical contribution/Originality : This study introduces the integration of the Fibonacci sequence and the golden ratio in market cycle detection, enhancing prediction accuracy in volatile crypto markets. Practitioner/Policy implication : The QMI model provides a structured decision-making framework for crypto investors, emphasizing disciplined trading and adaptive risk management. Research limitation : Further development should integrate market sentiment and dynamic thresholds to refine model robustness.
subject: Artikel
  topic: section
subject: Bitcoin
  topic: keywords
subject: cryptocurrency
  topic: keywords
subject: Fibonacci
  topic: keywords
subject: Golden Ratio
  topic: keywords
subject: Golden Fibonacci Index
  topic: keywords
creator: Windra Swastika
creator: Tarsisius Renald Suganda
creator: Rino Tam Cahyadi
rights: Copyright (c) 2025 Windra Swastika, Tarsisius Renald Suganda, Rino Tam Cahyadi https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 610
ending page: 621
doi: 10.29407/nusamba.v10i2.25032

Investor Risk Behavior Moderation in Financial Literacy on Millennial Investment Decisions
type: item
description: Research aim : This study examines the moderating role of investor risk behavior in the relationship between financial literacy and investment decisions among millennials. Design/Methode/Approach : A quantitative approach was employed, collecting data from 96 millennial investors through a structured survey. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was utilized to analyze both direct and indirect relationships among variables. Research Finding : The findings indicate that financial literacy does not significantly influence investment decisions. However, financial literacy has a positive and significant impact on investor risk behavior, which, in turn, significantly influences investment decisions. Furthermore, investor risk behavior moderates the relationship between financial literacy and investment decisions in a positive and significant manner. Theoretical contribution/Originality : These results highlight the critical role of risk behavior as both a mediating and moderating mechanism in leveraging financial literacy for improved investment decision-making. Practitioner/Policy implication : The study's practical implications suggest that financial literacy programs should not only focus on enhancing knowledge but also on fostering risk management skills to support informed investment choices. Research limitation : This study is limited by its relatively small sample size and geographic focus on Makassar City, which may restrict the generalizability of the findings to broader populations. Additionally, the cross-sectional design captures only a snapshot of behavior, making it difficult to infer long-term patterns or causal relationships.
subject: Artikel
  topic: section
subject: Financial Literacy
  topic: keywords
subject: Investor Risk Behavior
  topic: keywords
subject: Investment Decisions
  topic: keywords
subject: Millennials
  topic: keywords
subject: SEM-PLS
  topic: keywords
creator: Claudio Julio Mongan
creator: Johannes Baptista Halik
creator: Kristian Hoegh Pride Lambe
creator: Irdawati
rights: Copyright (c) 2025 Claudio Julio Mongan, Johannes Baptista Halik, Kristian Hoegh Pride Lambe, Irdawati https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 596
ending page: 609
doi: 10.29407/nusamba.v10i2.24968

The Effect Of Company Size And Profitability On Company Value, With Dividend Policy as Mediating
type: item
description: Research Aim: This study aims to analyze the factors that influence firm value in non-consumer cyclical industry sectors. Approach: The study employs a descriptive quantitative approach using Partial Least Squares (PLS) analysis with SmartPLS software. Secondary data were obtained from financial reports of companies in the non-consumer cyclical sector listed on the Indonesia Stock Exchange (IDX). The tested variables include profitability, liquidity, leverage, and dividend policy as determinants of firm value. Research Finding: The results show that only profitability has a significant and positive effect on firm value, while liquidity, leverage, and dividend policy do not have a significant influence. This finding emphasizes that investors still prioritize profitability as the main indicator of firm value. Theoretical Contribution/Originality: This study contributes to strengthening the empirical literature on firm value by highlighting the dominance of profitability as a determinant variable in the non-consumer cyclical sector. Practitioner/Policy Implication: The findings provide guidance for investors to assess firm value based on financial performance indicators, particularly profitability, when making investment decisions. Research Limitation: This study is limited to the non-consumer cyclical industry sector and does not include other industries that may show different determinant patterns of firm value.
subject: Artikel
  topic: section
subject: Company Size
  topic: keywords
subject: Profitability
  topic: keywords
subject: Company Value
  topic: keywords
subject: Dividend Policy
  topic: keywords
creator: Moch. Wahyu Widodo
creator: Rieska Maharani
creator: Makaryanawati
rights: Copyright (c) 2025 Moch. Wahyu Widodo, Rieska Maharani, Makaryanawati https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 534
ending page: 544
doi: 10.29407/nusamba.v10i2.22656

Meningkatkan Daya Saing UMK: Mengungkap Peran Kecepatan Inovasi dan Penciptaan Pengetahuan
type: item
description: Research aim : This study investigates the critical role of innovation speed and knowledge creation as antecedents of the competitiveness of MSEs in the culinary industry. Design/Method/Approach : Employing a multiple regression analysis, this study analyze data from 110 MSEs in Sleman and Yogyakarta. Research Finding : Our findings reveal that both, innovation speed and knowledge creation are significant drivers of MSEs’ competitiveness. Theoretical contribution/Originality : Building on the concept of knowledge-based barriers to entry, this study succeeded in demonstrating that rapid innovation fosters the creation of unique competence and market-based knowledge. Practitioner/Policy implication : These results offer valuable insights for MSEs, highlighting the importance of fostering a culture of continuous innovation and knowledge creation to achieve a sustainable competitive advantage. Research limitation : This study has limitations in the context of the sample and location, which were specifically conducted in Yogyakarta and Sleman, which may limit the generalizability of the result of this study.
subject: Artikel
  topic: section
subject: MSEs
  topic: keywords
subject: Competitiveness
  topic: keywords
subject: Innovation Speed
  topic: keywords
subject: Knowledge Creation
  topic: keywords
subject: Culinary Industry
  topic: keywords
creator: Baziedy Aditya Darmawan
creator: Satya Laksana Firmansyah
rights: Copyright (c) 2025 Baziedy Aditya Darmawan, Satya Laksana Firmansyah https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 492
ending page: 504
doi: 10.29407/nusamba.v10i2.22631

Optimalisasi Usaha Peternakan Itik Semi-Intensif melalui Analisis SWOT dan Strategi Pengembangan Desa Rubae Pinrang
type: item
description: Research aim: This study focuses on the analysis of the business conditions of semi-intensive home-scale laying duck farming in Rubae Village, Pinrang Regency, in order to formulate a sustainable and competitive business development strategy. Design/ Methods/ Approach: A qualitative approach with a case study design focused on a semi-intensive home-scale duck farming venture. Data collection was carried out through participatory observation, in-depth interviews, Focus Group Discussions (FGDs), and documentation. Data analysis was carried out using a SWOT approach combined with IFAS, EFAS, and Internal–External (IE) Matrix. Research Findings: The results show that internal strength factors are more dominant than weaknesses, and external opportunities are greater than threats. The mapping in the IE Matrix places efforts in Quadrant I, which indicates that growth strategies are the most appropriate strategy to be developed through the utilization of internal strengths and available external opportunities. Theoretical Contribution/Originality: This study provides a theoretical contribution by integrating the analysis of SWOT, IFAS–EFAS, and IE Matrix in the context of a home-scale duck farming business based on local resources. This study enriches the study of the development of MSMEs in the people's livestock sector by emphasizing local specific internal advantages as the basis for business growth strategies. Practical Implications: The results of the research can be used as a basis for decision-making for home-scale duck farmers in developing business development strategies, as well as a reference for local governments in designing mentoring, counseling, and policy support programs for smallholder farms. Research Limitations: The limitations of this study lie in the scope of the location that is only carried out in one village and the use of a qualitative approach, so that the results of the study cannot be generalized wide.
subject: Artikel
  topic: section
subject: Optimization
  topic: keywords
subject: Duck Farming
  topic: keywords
subject: Household Scale
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Development Strategy
  topic: keywords
creator: Muhammad Taufiq
creator: Fadlina
creator: Mariam Makmur
creator: Usman
rights: Copyright (c) 2026 Muhammad Taufiq, Fadlina, Mariam Makmur, Usman https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 113
ending page: 126
doi: 10.29407/nusamba.v11i1.24391

Akreditasi sebagai Faktor Penentu dalam Keputusan Mahasiswa Masuk Perguruan Tinggi Muhammadiyah di Kalimantan Barat
type: item
description: Research Aim: This study analyzes the factors influencing students' decisions to choose universities, specifically Muhammadiyah universities in West Kalimantan. The focus is on the role of accreditation in shaping students' choices. Method: Using correlation and multiple regression analysis, the study investigates the relationship between University accreditation and students' enrollment decisions. Data were collected from 100 active students in their early semesters across three Muhammadiyah universities for the 2022/2023 academic year. Research Finding: The results reveal a significant correlation between accreditation and students' decisions, showing that students prioritize accreditation when selecting a University. Multiple regression analysis indicates that accreditation directly influences students' choices, explaining approximately 80.5% of the variation in their decisions. Theoretical Contribution: This research contributes to understanding how University accreditation is a critical factor in prospective student decision-making, adding to the body of knowledge on higher education marketing strategies. Practical Implication: The findings highlight the importance of University management in maintaining and improving its accreditation status to attract potential students. Institutions must also consider other factors such as reputation, tuition fees, location, facilities, and offered programs to create effective and sustainable student recruitment strategies. Research Limitation: The study is limited to three Muhammadiyah universities in West Kalimantan, which may affect the generalizability of the findings to other regions or institutions
subject: Artikel
  topic: section
subject: Accreditation
  topic: keywords
subject: Enrollment
  topic: keywords
subject: Education
  topic: keywords
subject: Decision Making
  topic: keywords
creator: Fify Afriyanda
creator: Samsuddin
rights: Copyright (c) 2025 Fify Afriyanda, Samsuddin https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-06
publication date: 2025-05-06
starting page: 157
ending page: 165
doi: 10.29407/nusamba.v10i1.22279

Kepemimpinan Strategis Dan Keberlanjutan UKM: A Systematic Literature Review
type: item
description: Research aim: The purpose of this paper is to identify and analyze some of the key literature on strategic leadership and SME coaching Approach: This paper is a Systematic Literature Review using the Science Direct database. Based on several stages in the systematic review method using the SPAR-4-SLR Protocol, 94 key articles from the Q1 category were found based on the Scimago Journal Ranking (SJR) Research Finding: This study found that 8 scientific groups support research on strategic leadership and SME sustainability Theoretical contribution: Many studies on SME sustainability have been carried out, but studies that look at the direct relationship of strategic leadership to SME sustainability are still very rare. Practitioner implication: This research provides more systematic knowledge and understanding for SME managers and academicians regarding improving SME sustainability related to their strategic leadership roles. Research limitation: This study also has limitations on the journal database, which is only sourced from Science Direct. The next study is expected to be expanded with other database sources such as scopus, Emerald, springer, and others for a more comprehensive study.
subject: Artikel
  topic: section
subject: Strategic Leadership
  topic: keywords
subject: Sustainability
  topic: keywords
subject: SME’s
  topic: keywords
subject: Systematic Literature Review
  topic: keywords
creator: Resi Yulia
creator: Erni Masdupi
creator: Syahrizal
rights: Copyright (c) 2024 Resi Yulia, Erni Masdupi, Syahrizal
date: 2024-10-28
publication date: 2024-10-28
starting page: 555
ending page: 571
doi: 10.29407/nusamba.v9i2.21197

Determinan Repurchase Intention Konsumen dalam Berbelanja Busana Muslim secara Online
type: item
description: Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show that consumer satisfaction significantly affects consumer loyalty, which in turn mediates the relationship between consumer satisfaction and repurchase intention. E-WOM does not show a significant effect on repurchase intention either directly or through mediation. Theoretical Contribution: This study contributes to the e-commerce literature by revealing the relationship dynamics between consumer satisfaction, electronic word of mouth (e-WOM), customer loyalty, and repurchase intention on online platforms. Practical Implications: The results of this study provide strategic guidance for e-commerce business actors to increase customer loyalty as an important step in encouraging repeat purchases Research Limitations: This study is limited to the context of Muslim fashion online stores, so the results may not be generalizable to other products or different e-commerce platforms. Further research is needed to explore additional factors that can more comprehensively explain the relationship between consumer satisfaction and repurchase intention.
subject: Artikel
  topic: section
subject: Electronic Word of Mouth
  topic: keywords
subject: Kepuasan Konsumen
  topic: keywords
subject: Loyalitas Pelanggan
  topic: keywords
subject: Repurchase Intention
  topic: keywords
creator: Lila Bismala
creator: Lailan Safina Hasibuan
creator: Susi Handayani
rights: Copyright (c) 2024 Lailan Safina Hasibuan, Lila Bismala, Susi Handayani
date: 2024-10-28
publication date: 2024-10-28
starting page: 540
ending page: 554
doi: 10.29407/nusamba.v9i2.20207

Brand Loyalty-Building Strategy: Influence Product Quality, Perceived Experience Quality, And Brand Attitude Through Mediating Brand Trust
type: item
description: Research aim: This study aims to measure product quality, perceived experience quality, and brand attitude that can affect brand trust through brand loyalty to Janji Jiwa coffee products. Methode: Data will be collected using a survey method and questionnaires. This study used Structural Equation Modeling (SEM) data analysis techniques operated using the Smart-PLS program version 3.2.9 Theoretical contribution: This research also proves that product quality and perceived experience quality can affect brand trust, while brand attitude influences brand loyalty. It aims to create a sense that customers expect to be able to compete with other competitors in the future. Practitioner implication: Product quality, perceived experience quality, and brand attitude play an important role in increasing brand trust and brand loyalty, where good taste integrity and customer expectations will affect growing sales, so coffee shop entrepreneurs must provide innovation strategies in maintaining product quality to influence consumers to be loyal to their products. Research limitation: This study only focuses on three variables: product quality, perceived experience quality, and brand attitude
subject: Artikel
  topic: section
subject: Product Quality
  topic: keywords
subject: Perceived Experience Quality
  topic: keywords
subject: Brand Attitude
  topic: keywords
subject: Brand Trust
  topic: keywords
subject: Brand Loyalty
  topic: keywords
creator: Rindika Pramadanti
rights: Copyright (c) 2025 Rindika Pramadanti https://creativecommons.org/licenses/by-sa/4.0
date: 2025-05-06
publication date: 2025-05-06
starting page: 237
ending page: 253
doi: 10.29407/nusamba.v10i1.22384

Analisis Pengaruh Pertumbuhan Penjualan, Profitabilitas, Risiko Pasar, dan Inflasi Terhadap Nilai Perusahaan Sektor Consumer Non-Cyclicals
type: item
description: Research aim: This study aims to identify the effect of sales growth, profitability, market risk, and inflation on firm value. Method: This quantitative research study utilized purposive sampling to obtain a sample of 59 companies. The data analysis technique used was the Generalized Method of Moments in Eviews 12. Research Finding: The study found that sales growth does not significantly influence firm value. However, profitability positively impacts firm value, while market risk and inflation have negative impacts. Theoretical contribution: This study enriches the literature on the relationship between sales growth variables, profitability, market risk, and inflation on company value, especially in the consumer non-cyclical sector, using the Generalized Method of Moments (GMM). Practitioner implication: This study provides insights for non-cyclical consumer sector companies in Indonesia to focus on resource management efficiency and cost control strategies to increase profitability. Research limitation: This analysis does not include other internal company factors, such as management policies or product innovations that can affect company value. Further research is needed to explore additional factors that can provide a more comprehensive understanding.
subject: Artikel
  topic: section
subject: Generalized Method of Moments
  topic: keywords
subject: Value Company
  topic: keywords
subject: Sales Growth
  topic: keywords
subject: Profitability
  topic: keywords
subject: Market Risk
  topic: keywords
subject: Inflation
  topic: keywords
creator: Dewi Pangestuti
creator: Aldi Patria Said
rights: Copyright (c) 2024 Aldi Patria Said, Dewi Pangestuti
date: 2024-10-28
publication date: 2024-10-28
starting page: 521
ending page: 539
doi: 10.29407/nusamba.v9i2.20574

Brand Image Memediasi Peran Content Marketing Dan Online Customer Review Terhadap Minat Beli Eatsambel
type: item
description: Research aim : The purpose of this research is to identify the direct and indirect effects of content marketing and online customer reviews on purchase intention for Eatsambel Products on TikTok through brand image. Design/Methode/Approach : The method applied in this research is a quantitative approach that is associative in nature. Research Finding : The findings delineated within this investigation illustrate that content marketing exerts a discernible and affirmative influence on the brand image of Eatsambel Products on TikTok. Concurrently, online customer reviews similarly demonstrate a constructive and statistically significant impact on the aforementioned brand image. Furthermore, the study elucidates that content marketing significantly contributes to the augmentation of purchasing intent towards Eatsambel Products on TikTok. Conversely, the influence of online customer reviews on purchasing intent is not found to be statistically significant. Notably, brand image emerges as a pivotal determinant, exhibiting a positive and statistically significant association with purchasing intent concerning Eatsambel Products on TikTok, with brand image serving as an intermediary variable. Additionally, it is observed that content marketing, when considered alongside brand image as an intervening factor, does not exhibit a statistically significant impact on purchasing intent. Similarly, online customer reviews, when analyzed within the framework of brand image as an intervening variable, do not manifest a significant effect on purchasing intent regarding Eatsambel Products on TikTok. Theoretical contribution/Originality : This research proposes a conceptual model that investigates the interaction between content marketing, online customer reviews, and brand trust in influencing purchase intention of Eatsambel products holistically. Practitionel/Policy implication : This research provides valuable insights for Eatsambel to optimize content marketing strategies and online…
subject: Artikel
  topic: section
subject: Content marketing
  topic: keywords
subject: Online customer review
  topic: keywords
subject: Brand image
  topic: keywords
subject: Purchase intention
  topic: keywords
creator: Mar’atul Fahimah
creator: Umi Latifah
rights: Copyright (c) 2024 Mar’atul Fahimah,Umi Latifah
date: 2024-10-28
publication date: 2024-10-28
starting page: 505
ending page: 520
doi: 10.29407/nusamba.v9i2.22210