JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Jurnal Nusantara Aplikasi Manajemen Bisnis (NUSAMBA) is a peer-reviewed international journal that publishes original research papers and reviews the fields of strategy of management, financial management, operation management marketing management, HR Management, Financial Technology, Entrepreneur, Economic, Business Ethic, Organization Behavior and other problem-focused paradigms. The journal is dedicated to promoting the advancement of management and business science in the ASEAN region and beyond by providing a platform for researchers, scientists, and academics to publish their research findings and share their knowledge with the wider scientific community. NUSAMBA welcomes submissions from researchers, scientists, and academics in the ASEAN region and around the world on. Another characteristic of the Jurnal Nusantara Aplikasi Manajemen Bisnis is that of relevance. Articles will be more academically sophisticated than industry-targeted management journals but may share the objective of having a contribution that is relevant to a practitioner audience. Of course, relevant, and supportable managerial implications does not mean that the article needs to be written for a lay audience. Implications and writing style are two different issues. We strongly prefer papers that explain their main intuition, logic, and implications in clear and concise English. Importantly, papers must be written in a transparent and accessible manner and where necessary, we recommend authors use the services of a professional editor for English expression and grammar. All issues of Jurnal Nusantara Aplikasi Manajemen Bisnis are available online. ISSN 2528-0929 (Media Online) and ISSN 2549-5291 (Media Print)
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Optimalisasi Penerimaan Pajak melalui Penguatan Kinerja Pegawai: Peran Moderasi Penguasaan Teknologi Informasi
Research aim: This study aims to analyse the effect of the work environment and organisational culture on employee performance, with information technology proficiency as a moderating variable. Design/Methods/Approach: This study employed a survey method for data collection and used SEM-PLS for data analysis. Research Finding: The work environment and organisational culture have a positive and significant effect on employee performance. Information technology proficiency moderates the relationship between organisational culture and employee performance; however, it does not moderate the relationship between the work environment and employee performance. Theoretical contribution/Originality: This study enhances the understanding of the influence of the work environment and organisational culture on employee performance and offers novelty by positioning information technology proficiency as a moderating variable in the relationship between organizational culture and employee performance within the context of government institutions, which remains relatively underexplored. Practitioner/Policy implication : Institutions need to improve the quality of the work environment, both physical and non-physical, while strengthening organizational cultural values. Enhancing employees’ proficiency in information technology is also essential to support the implementation of organizational culture within a digitally based work system. Research limitation : The research was conducted only at KPP Pratama Badung Utara; therefore, the findings cannot yet be generalized to other institutions.
Copyright (c) 2026 Kurnia Luthfi Wahyu Fendini, M. Rudi Irwansyah, Kadek Rai Suwena https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Sikap dan Persepsi Masyarakat Hindu Terhadap Keputusan Pembelian Songket Untuk Upacara Keagaman di Kota Denpasar
Research aim: This study aims to analyze the influence of attitudes and perceptions of Hindu consumers on songket purchase decisions for religious ceremonial purposes in Denpasar City, both partially and simultaneously. Design/Methods/Approach: This study employs a quantitative approach with an associative–causal research design. Data were collected through structured questionnaires from 100 respondents selected using purposive sampling and analyzed using multiple linear regression, supported by classical assumption tests and hypothesis testing. Research Finding: The results indicate that consumer attitudes have a positive and significant effect on songket purchase decisions, while consumer perceptions have a positive but insignificant effect. Simultaneously, attitudes and perceptions exert a positive and significant influence on purchase decisions, with a coefficient of determination (R²) of 0.550. Theoretical contribution/Originality: This study contributes to consumer behavior literature by enriching empirical evidence in the context of cultural and religious products, emphasizing attitudes as the dominant determinant and perceptions as a supporting factor in value-based purchase decision-making. Practitioner/Policy implication: The findings provide practical insights for business actors, artisans, and relevant stakeholders to strengthen positive consumer attitudes through the preservation and communication of the aesthetic, philosophical, and religious values of Balinese songket, as well as to enhance information quality and promotional strategies to foster favorable consumer perceptions. Research limitation: This study is limited by a relatively small sample size and the inclusion of only two independent variables. Future research is recommended to incorporate additional variables and expand the research scope to improve the generalizability of the findings.
Copyright (c) 2026 Ni Wayan Wina Premayani, Dewa Nyoman Benni Kusyana, Ida Ayu Anggawulan Saraswathi https://creativecommons.org/licenses/by-sa/4.0
The Role of Agricultural Cooperative Management in Increasing the Economic Income of Farmers in Batu City
Research aim: To analyze the role of management functions in agricultural cooperatives (planning, organizing, implementing, and supervising) in increasing the economic income of farmers in Batu City. Design/Methods/Approach: This research uses quantitative method with an explanatory survey approach involving 120 farmer members of the cooperative in Batu City. Data were analyzed using multiple linear regression after undergoing a series of classical assumption tests. Research Findings: The cooperative management function simultaneously has a significant impact on farmers' income (F=82.164; R²=0.742). Partially, the implementation function is the most dominant variable (β=489.560), followed by the planning function (β=312.450) and the supervision function (β=223.890), while the organizing function does not show a significant impact. Cooperative member farmers were recorded to have an income 66.8% higher (Rp 4,820,000/month) compared to non-member farmers. Theoretical Contribution/Originality: Enriches the literature on the effectiveness of agricultural cooperative management in the context of agrotourism and horticulture, and identifies the implementation function as the strongest determinant of farmers' income increase. These findings differ from previous studies that generally emphasize the planning function as the dominant factor. Practical Implications: Cooperative managers need to prioritize the optimization of implementation and planning functions in organizational management. The local government is recommended to provide management assistance and strengthen the institutional capacity of cooperatives sustainably. Research Limitations: The limited scope to the City of Batu, a model that can explain 74.2% of income variation, the use of a cross-sectional design that cannot capture long-term changes, and measurements based on respondents' perceptions, which may contain subjective bias.
Copyright (c) 2026 Wulan Puji Lestari; Yohanes Sandro Ahang; Cahyo Sasmito https://creativecommons.org/licenses/by-sa/4.0
The Influence of Word of Mouth and Social Media Marketing on Students’ Decisions to Choose Private Universities in Kediri: The Mediating Role of Brand Image
Research aim : This study aims to analyze the influence of Word of Mouth and Social Media Marketing on students' decisions in choosing a private university in Kediri, with Brand Image as a mediating variable. Design/Methods/Approach : This study uses a quantitative approach. The research sample was 75 first-semester students from three private universities in Kediri selected by purposive sampling technique. Data analysis used the Partial Least Squares–Structural Equation Modeling method. Research Finding : The results show that WOM and SMM have a positive and significant effect on Brand Image, which in turn has a strong influence on students' decisions. WOM has a small but significant direct effect, while SMM does not show a significant direct effect. However, both are proven to have a significant indirect effect through Brand Image. Theoretical contribution/Originality : The novelty of this study lies in the testing of an integrative model that combines WOM and SMM in a single Brand Image mediation framework in the context of higher education, as well as the finding that SMM does not have a direct effect on decisions, but rather works indirectly through the formation of brand image—a result that enriches previous literature that generally places SMM as a direct determinant of decisions. Practitioner/Policy implication : This study expands the application of Brand Equity Theory. Practically, private universities need to integrate WOM strategies and social media marketing to strengthen their brand image through authentic testimonials, alumni engagement, and interactive digital content. Research limitation : This study is limited by its relatively small sample size and geographic focus in the Kediri region, thus limiting the generalizability of the findings. Future research is recommended to use larger samples, a longitudinal approach, and comparisons across regions or types of universities to increase generalizability and depth of analysis.
Copyright (c) 2026 Moh. Irfan Ubaydillah, Lina Saptaria https://creativecommons.org/licenses/by-sa/4.0
Beyond Pay: How Organizational Support and Job Satisfaction Drive Employee Retention
Research Aim: This study aims to develop an integrative model by examining the role of job satisfaction as a mediating mechanism in the relationship between compensation, Perceived Organizational Support (POS), and employee retention in travel agencies. Design/Methods/Approach: This research uses a quantitative descriptive approach. Data were collected from 128 travel agency employees in Kediri, East Java, and analyzed using Structural Equation Modeling with the Partial Least Squares (PLS) method. Research Findings: The results show that compensation does not have a significant direct effect on employee retention, while POS has a positive and significant effect. Job satisfaction is proven to mediate the relationship between compensation, POS, and employee retention. Theoretical Contribution / Originality: This study contributes by highlighting job satisfaction as a key mediating variable and strengthening the social exchange theory perspective, emphasizing that perceived organizational support plays a more critical role than financial compensation in influencing employee retention. Practical/Policy Implications: Organizations should prioritize strengthening POS through supportive policies, fair treatment, and employee welfare. Enhancing job satisfaction should become a strategic focus to improve retention. Research Limitation: This study is limited to travel agencies in one region with a cross-sectional design, which may restrict generalizability. Future research should include broader sectors and longitudinal approaches.
Copyright (c) 2026 Miftakhur Rokhmah, Lina Saptaria https://creativecommons.org/licenses/by-sa/4.0
Beyond Organic Reach: Investment Behavior in Paid Content and Professional Endorsement Among Small Businesses
Research aim : This study examines the investment behavior of SMEs in Bengkalis, Indonesia, focusing on paid content and professional endorsements as key digital marketing strategies. Design/Methods/Approach : A quantitative approach was employed, using surveys to collect data from 100 SME owners. Hypothesis testing was conducted to analyze the influence of digital skills, endorsement credibility, and capital on investment decisions. Research Finding : The findings reveal that digital skills and endorsement credibility significantly influence investment in paid content, with digital skills having the strongest positive effect. Capital does not significantly affect investment decisions. Theoretical contribution/Originality : This research contributes to the literature by expanding existing digital marketing adoption theories, particularly in the context of SMEs, and exploring the role of digital skills and endorsement credibility in shaping investment behavior. Practitioner/Policy implication : For practitioners, the study highlights the importance of enhancing digital skills and partnering with credible endorsers. Policymakers can design support programs to help SMEs overcome barriers to effective digital marketing. Research limitation : The study is limited to SMEs in Bengkalis, which may not fully represent the broader context of Indonesian SMEs.
Copyright (c) 2026 Adrian Irnanda Pratama https://creativecommons.org/licenses/by-sa/4.0
Multiple Regression for Analyzing Competitive Strategies in Food SMEs Post Pandemic Covid at Madiun Municipality
Research aim : This study aims to analyze competitive strategies of food and beverage MSMEs in Madiun Municipality during the post-Covid-19 recovery period through entrepreneurial orientation, product innovation, and Instagram endorsements. Design/Methods/Approach : The research uses a quantitative descriptive method. A purposive sampling technique was employed to obtain 395 respondents from MSME owners. Data collection used questionnaires and interviews, while multiple linear regression was applied as the analytical technique. Research Finding : The results show that product innovation and Instagram endorsements significantly affect competitive strategy, while entrepreneurial orientation does not. Simultaneously, entrepreneurial orientation, product innovation, and Instagram endorsements together influence competitive strategies. Theoretical contribution/Originality : The study strengthens the role of social media marketing and product innovation in shaping MSME competitive strategies post-pandemic, while questioning the traditional assumption that entrepreneurial orientation always plays a dominant role. Practitioner/Policy implication : MSME actors are advised to continue innovating products and using social media endorsements to maintain competitiveness. Policy support should focus on digital transformation and capacity building for SMEs. Research limitation : This study is limited to the food and beverage MSME sector in Madiun City. Broader research is needed by comparing across regions and involving other factors such as market orientation and brand image.
Copyright (c) 2026 Tatik Mulyati, Dhiyan Septa Wihara, Rabhi Fathan Muhammad, Choirum Rindah Istiqaroh https://creativecommons.org/licenses/by-sa/4.0
Pengalaman Interaksi Perempuan Gen Z dalam Memicu Perilaku Impulsive Buying di Live Streaming Commerce
Research aim : This study aims to analyze how stimuli in live streaming commerce—originating from both platform interactions and hosts—shape internal psychological states and trigger impulsive buying behavior among Generation Z women, utilizing the Stimulus–Organism–Response (S-O-R) framework. Design/Methods/Approach : A qualitative method with a phenomenological approach was employed to explore the subjective experiences and emotional engagement of informants. Data were gathered through in-depth interviews with 10 Generation Z women in Indonesia, selected via purposive and snowball sampling. The analysis followed a thematic process, mapping findings into the elements of stimulus, organism, and response. Research Finding : The findings indicate that stimuli do not directly drive impulsive buying but operate through psychological mediation. Time pressure and product demonstrations foster a flow experience, while the expertise and persuasiveness of hosts strengthen parasocial interaction. These psychological states reduce cognitive control and enhance emotional proximity, thereby accelerating impulsive purchasing decisions. Theoretical contribution/Originality : This study extends the S-O-R model by demonstrating the complementary roles of dual organisms—cognitive-affective and relational-social—within the live streaming commerce context. Practitioner/Policy implication : Practitioners should focus on managing interactive broadcast atmospheres, building host credibility, and strategically utilizing time pressure and personalized recommendations to optimize the shopping experience for the Generation Z female segment. Research limitation : Semi-structured interviews may produce complex responses that deviate from the focus, necessitating a more rigorous filtering and categorization process during analysis.
Copyright (c) 2026 Haifa Hannum Arija, Eka Kurnia Patmasari, Shofiatul Mila https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Dukungan Perguruan Tinggi dan Pola Pikir terhadap Niat Berwirausaha Mahasiswa Vokasi di Bali
Research aim : This study aims to examine the effects of perceived higher education support and entrepreneurial mindset on the entrepreneurial intentions of vocational higher education students in Bali, both individually and simultaneously. Design/Methods/Approach : A quantitative research design was employed using multiple linear regression analysis on data collected from vocational higher education students. Research Finding : The results demonstrate that perceived higher education support and entrepreneurial mindset each have a significant and positive effect on students’ entrepreneurial intentions, and their combined influence is stronger when examined simultaneously. Theoretical contribution/Originality : This study extends Social Cognitive Theory (SCT) by empirically integrating higher education support as a contextual factor and individual cognitive orientation (entrepreneurial mindset) within the context of vocational higher education. Unlike previous studies that predominantly focus on either personal traits or general educational environments, this research highlights the interactive role of institutional support as a contextual enabler shaping entrepreneurial cognition and intention among vocational students in a developing tourism-based economy. Practitioner : The findings suggest that vocational higher education institutions should strengthen entrepreneurship education through structured higher education support mechanisms, including business incubators, structured mentoring programs, and strategic partnerships with micro, small, and medium enterprises (MSMEs), to foster students’ entrepreneurial intentions. Research limitation : This study is limited to vocational higher education students in Bali; therefore, the findings may not be generalizable to students from other regions, academic levels, or non-vocational educational settings.
Copyright (c) 2026 Ni Wayan Merry Nirmala Yani, Ni Putu Dera Yanthi, Tiara Carina https://creativecommons.org/licenses/by-sa/4.0
Development of a Reuse Intention Model Based on the E-Commerce System Success Model
Research aim : To develop a model of Tokopedia reuse intention based on information quality, system quality, service quality, interactivity, entertainment, promotion perception, and user satisfaction, on Generation Z in Bali Province Design/Methods/Approach : The analysis method used is Structural Equation Modeling (SEM) through the use of Partial Least Squares (PLS-SEM) Research Finding : The results of the study show that satisfaction is able to mediate the influence of information quality, system quality, promotion perception, and entertainment on reuse intentions, but is unable to mediate the influence of service quality and interactivity on reuse intentions of Tokopedia for fashion products among Generation Z in Bali Province. Theoretical contribution/Originality : The theoretical implication of the results of this study is that it is able to validate the E-Commerce System Success (ESS) model from Wang et al. (2019). Originality of these research especially for interactivity has not been able to show results that have a significant relationship while the entertainment variable shows a positive and significant relationship to the intention to use Tokopedia Practitioner/Policy implication : The study's managerial ramifications include the need for Tokopedia E-Commerce developers and producers/sellers' management to focus on the factors of information quality, system quality, promotional perception, entertainment, and user satisfaction in order to boost users' intentions to use Tokopedia again. Research limitation : In light of the findings of this study, it is hoped that future researchers will carry out additional research by reexamining additional factors that affect the intention to reuse, applying alternative model theories, and broadening the sample size in order to support and generalize the findings of this study Novelty: This study uses new variables in the form of interactivity and entertainment based on the development of E-Commerce System Success using the Uses and Gratifications (U&G) theory approach
Copyright (c) 2026 Kadek Masakazu, I Gusti Ngurah Satria Wijaya, I Ketut Putu Suniantara https://creativecommons.org/licenses/by-sa/4.0
Hubungan antara Pelatihan, Motivasi Kerja, dan Orientasi Kewirausahaan dalam Mendorong Kinerja UMKM Sektor Olahan Makanan
Research aim: Examining the influence of training and work motivation on the performance of food processing SMEs, particularly in Tarakan, with an entrepreneurial orientation as a mediating mechanism based on the Resource-Based View (RBV) perspective. Design/Methods/Approach: This study uses a quantitative approach based on questionnaires for 25.4% of SMEs selected using purposive sampling. The data analyzed using SEM-PLS. Research Finding: The study found that training, as a human resource (HR) investment, does not directly enhance performance. Certain mechanisms are required for HR investment to have a tangible impact on performance. Theoretical contribution/Originality: This study enriches the RBV by explaining how human resources are transformed into valuable capabilities that impact performance when placing entrepreneurial orientation as the main mediator. Practitioner/Policy implication: Recommends more relevant and continuous training, along with efforts to boost work motivation to enhance MSME competitiveness. Research limitation: Focus is limited to food-processing MSMEs in Tarakan; the quantitative approach may not fully capture deeper contextual insights.
Copyright (c) 2026 Syahriansyah, Ahmad Juliana, Musnaini https://creativecommons.org/licenses/by-sa/4.0
Efektivitas Rekonsiliasi Keuangan dan Aset Daerah Dalam Implementasi Sistem Informasi Pemerintahan Daerah (SIPD)
Research aim: This study aims to evaluate the effectiveness of financial and regional asset data reconciliation, analyze the obstacles in data entry, and assess the impact of delayed year-end reconciliation in Tegal Regency. Design/Methods/Approach: This research employs a survey method using closed-ended questionnaires distributed to 48 regional government organizations (OPDs), involving one experienced staff member from each OPD. The instrument was developed in consultation with the Regional Financial and Asset Management Agency (BPKAD), and the analysis was conducted descriptively. Research Findings: The effectiveness of reconciliation in the implementation of the Regional Government Information System (SIPD) has not been optimal due to inconsistencies in execution and data entry challenges, such as system access, training, and human resources (HR). Theoretical Contribution/Originality: This study contributes to strengthening the integration of technology and public financial management to support accuracy and efficiency in regional governance. Practical Implications: It highlights the need to improve infrastructure, provide regular training, and implement supervision to ensure the reconciliation process runs effectively. Research Limitations: This study focuses on the context and sample in Tegal Regency; therefore, the findings cannot yet be generalized to other regions.
Copyright (c) 2026 Imam Farizal https://creativecommons.org/licenses/by-sa/4.0
Literasi Investasi Sebagai Upaya Penguatan Kewirausahaan dalam Membentuk Nilai Kemandirian
Research aim: This study aims to examine the extent to which investment literacy can play a role in strengthening entrepreneurship in forming independent values.. Design/Methods/Approach: This study uses a qualitative approach method Research Finding: The results of investment literacy show that the level of student achievement in terms of material content and resource credibility, 3 schools responded very well, namely SMA DU 1, SMK Telkom DU and MA Ghozaliyah. Meanwhile, 3 schools gave good responses, namely SMK 1 DU, SMK Pancasila and MA Mamba`ul Ulum. The positive response given by students was not only from their understanding of investment, but also inclusion by becoming members (investors) in GI BEI Unipdu. Regarding student responses to media which acts as a means of supporting the achievement of understanding, all students responded well. Investment literacy activities can be carried out well because of the role of the school principal who really supports the realization of the value of independence Theoretical contribution/Originality: The novelty of this research lies in the finding that the younger generation is an asset that can be encouraged to boost economic growth through entrepreneurial activities. One such entrepreneurial activity, known as digital entrepreneurship, is investment, where investment education plays a crucial role in increasing student investment in the capital market. Practitioner/Policy implication: Further investment literacy activities can be conducted in a programmed, scheduled, and structured manner. Schools can collaborate with the Indonesia Stock Exchange (IDX) to further optimize investment literacy activities to achieve cognitive and psychomotor developmental milestones. Research limitation : This research only goes so far as to determine the level of student understanding.
Copyright (c) 2026 Wiwik Maryati, Ririn Susilawati https://creativecommons.org/licenses/by-sa/4.0
Kualitas Produk dan e-WOM sebagai Katalisator Loyalitas Konsumen HNI di Tarakan
Research aim: This study aims to evaluate the impact of product quality and electronic word of mouth (e-WOM) on repurchase intention, with customer satisfaction as a mediating variable. Methods: The sampling process was conducted using the purposive-accidental sampling method, and data were collected through an electronic questionnaire completed by 210 respondents. Data analysis was performed using the Partial Least Square (PLS) technique. Research Finding: The research findings indicate that product quality indirectly influences repurchase intention through customer satisfaction, while e-WOM does not have a significant effect in this relationship. Furthermore, customer satisfaction plays a crucial role in driving repurchase decisions. Theoretical contribution/Originality: These findings support the Expectancy-Disconfirmation Theory, which states that customer satisfaction arises when the received product or service meets or exceeds expectations. This study also aligns with the Theory of Planned Behavior, emphasizing that customer satisfaction can motivate individuals to make repeat purchases. Practitioner/Policy implication: The results of this study provide valuable insights for businesses in enhancing customer loyalty by ensuring optimal product quality and implementing effective marketing strategies to improve customer satisfaction and repurchase intention. Research limitation: This study is limited by its sampling method and the use of self-reported data, which may introduce bias. Future research could expand the sample and incorporate longitudinal or experimental designs to validate the findings further.
Copyright (c) 2026 Hasmah Hasmah, Tinik Sugiati https://creativecommons.org/licenses/by-sa/4.0
Strategi Penguatan Brand Image Pada Perusahaan Jasa Konsultansi Pariwisata
Research aim: This study aims to identify factors that influence brand image and strategies to strengthen the brand image of PT Laksmana Wira Solusi. Design/Methods/Approach: This study uses a qualitative approach with data analysis techniques, namely SWOT analysis. Research Finding: The brand image of PT Laksmana Wira Solusi is influenced by internal factors such as innovation of the young team, flexibility, market specialisation, and weaknesses such as lack of experience, network, and marketing activities. External factors include opportunities from tourism growth, government support, and digital trends, but also face threats from competitors, regulatory changes, and low digital literacy in the region. Strengthening strategies are carried out through the development of sustainable digital services, focusing on niche markets, small project collaboration, increasing digital presence, and providing modular service packages. Theoretical Contribution/ Originality: This study provides theoretical contributions by raising the issue of brand image in a new tourism consulting company with a topic that has not been widely studied in previous literature. The originality of the study lies in the identification of brand image strengthening strategies in startups that have limited experience. The study also highlights the importance of a comprehensive approach in building brand image. The results of this study can be a reference for developing brand image in startup companies, especially consulting service companies, particularly those operating in the tourism sector. Practical/Policy implication: New tourism consulting firms need to focus on building a portfolio, maintaining service quality, utilising digital promotions, choosing a market niche, and establishing local collaborations to strengthen the brand image. Research limitation: This research is limited to one case study, namely PT Laksmana Wira Solusi, so it cannot be generalised to similar companies. The descriptive qualitative approach used has not quantitatively measured the influence of each factor on brand image. The number of informants is also still limited and has not involved a broader external perspective.
Copyright (c) 2026 Somadi, Panji Alam P., Mathias Daffa, Caria Ningsih, Dewi Turgarini https://creativecommons.org/licenses/by-sa/4.0
Strategi Pengembangan Taman Nasional Way Kambas Dalam Upaya Meningkatkan Kunjungan Wisatawan
Research aim : This study aims to analyze the conditions of tourist attractions, service quality, infrastructure, promotion, and community participation, and identify factors that influence development, as well as formulate a development strategy for Way Kambas National Park to increase the number of tourist visit. Design/Methode/Approach : The research uses a qualitative approach with SWOT analysis techniques. Research Finding : Way Kambas National Park has great potential as an ecotourism destination thanks to its rich biodiversity and attractions. However, its utilization has not been optimal due to limited infrastructure and services as well as less than optimal promotion and community participation that has not been integrated. Through a SWOT analysis, a development strategy was prepared based on local strengths and digital opportunities, with a focus on improving services, promotion, and community collaboration. Theoretical contribution : This study provides theoretical contributions to the development of sustainable ecotourism by integrating the community-based tourism approach and SWOT strategy. The originality lies in the strategic analysis that directly links internal and external factors with variables of tourist attraction, service, promotion, and community participation. The resulting strategy is applicable and contextual, and can be a model for managing other national parks in Indonesia. Practitionel/Policy implication : Way Kambas National Park managers can implement various development strategies that have been mapped out in research results so that it is hoped that this can increase tourist visits. Research limitation : The research focuses on qualitative descriptive analysis and the scope of the analysis area is limited
Copyright (c) 2026 Somadi, Rini Andari, Gitasiswhara https://creativecommons.org/licenses/by-sa/4.0
Smart Costing berbasis Activity Based Costing dalam Efisiensi Operasional UMKM Alawi Nunukan Regency
Research Aim: This study analyzes the application of Smart Costing based on the Activity-Based Costing (ABC) framework to support cost structure analysis and managerial decision-making related to operational efficiency at Alawi Catering, a micro, small, and medium enterprise (MSME) in Nunukan. Approach: A case study approach was employed using primary data collected through direct observation, in-depth interviews with the owner and staff, and analysis of financial documents. The ABC method was applied to identify activity-based costs, while Smart Costing was used to interpret cost behavior and support adaptive managerial decisions. Research Finding: The findings show that Smart Costing based on ABC provides a more detailed representation of operational cost structures and identifies cost-intensive activities. This approach does not directly indicate immediate efficiency gains but supports strategic evaluation of pricing feasibility, production planning, and cost control by revealing mismatches between cost structures and operational practices. Theoretical Contribution/Originality: This study extends the cost management literature by positioning Smart Costing as a decision-support-oriented development of ABC, emphasizing the managerial interpretation of activity-based cost information in culinary MSMEs in border areas. Practitioner/Policy Implication: The results offer practical guidance for MSMEs in resource-limited regions to identify high-cost activities, evaluate pricing strategies, and improve operational decision-making under uncertain demand. Research Limitation: The study is limited to a single MSME and short-term data, restricting generalizability and long-term performance assessment.
Copyright (c) 2026 Suryaningsih, Ferawati Usman, Nursia, Erick Karunia, Saizal Pinjaman https://creativecommons.org/licenses/by-sa/4.0
Analisis Preferensi Konsumen terhadap Sepatu Ramah Lingkungan: Studi Kasus di Kota Semarang
Research aim: This study aims to analyze consumer preferences toward eco-friendly shoes by identifying the most influential attributes affecting purchasing decisions, including price, recycled materials, durability, ecolabel, and recyclability. Design/Methode/Approach: A quantitative approach was employed using Choice-Based Conjoint Analysis (CBCA) to evaluate consumer preferences for sustainable footwear. Research Finding: Price emerged as the most influential attribute, with consumers preferring products priced between IDR 500,000–1,000,000. Recycled materials and product durability had significant positive utilities, indicating strong consumer preference for environmentally sustainable shoes. Ecolabels also played a key role, showing that certified products are more appealing. However, training shoes were less preferred compared to casual and running shoes. Theoretical contribution/Originality: This study contributes to sustainable fashion literature by empirically highlighting the relative importance of sustainability-related attributes in consumer purchasing behavior within the footwear industry. Practitioner/Policy implication: Manufacturers and marketers should emphasize affordable pricing, use of recycled materials, durability, and ecolabel visibility to align with consumer preferences and strengthen environmental positioning. Research limitation: This study focuses on Indonesian consumers; future research should include broader samples to enhance generalizability.
Copyright (c) 2025 Sairul Alam, Mujiya Ulkhaq, Naniek Utami Handayani https://creativecommons.org/licenses/by-sa/4.0
Pegawai Loyal Sebagai Pelaku Fraud : Perspektif Hexagonal
Research Objectives : This research focuses on the analysis of loyal employees as fraud perpetrators: a hexagonal perspective. Design / Method / Approach : A qualitative, case-study approach focused on a state-owned bank in East Java. Search results : The search results of 6 indicators are 4 indicators that affect the performance of loyal employees in committing fraudulent acts, namely pressure, ability, opportunities and rationalization. Theoretical contribution/originality : This study shows that employees who are loyal in committing fraud by utilizing their skills and experience on the job and the average employee who performs this action are employees of high standing such as managers and branch heads who have the ability to obtain higher education as they do by neglecting the duties and authority of management so that they do not work effectively in terms of combating fraud. Practical implications : This analysis is used to analyze fraud that occurs in loyal employees. Research limitations : The limitations of this study use the hexagonal perspective only.
Copyright (c) 2025 Ika Anggie Wiasti, Driana Leniwati, Ahmad Juanda https://creativecommons.org/licenses/by-sa/4.0
Implementasi Strategi Trading Cryptocurrency Menggunakan Indikator QMI: Perspektif Sebelas Tahun pada Bitcoin (2013–2024)
Research aim : This study aims to develop and test the effectiveness of a Quantitative Market Indicator (QMI)-based trading strategy to optimize Bitcoin investment returns while managing risk through controlled position allocation.. Design/Methode/Approach : The research follows five stages: data preprocessing, market indicator calculation, trading strategy design, performance analysis, and visualization. The QMI integrates three key indicators—Puell Multiple, Golden Fibonacci Index, and Pi Cycle—to identify market cycles and trend reversals. The systematic trading strategy applies buying rules when QMI < 20 and selling when QMI > 80, allocating 3% of capital for each transaction. Research Finding : The QMI strategy generated 1,101 transactions (479 buys, 622 sells), achieving a 12,670.71% return with an initial capital of USD 1,000 growing to USD 127,700.32. The maximum drawdown was 32.4%, the win rate 68.5%, and the Sharpe ratio 2.1, indicating strong performance with controlled risk. Theoretical contribution/Originality : This study introduces the integration of the Fibonacci sequence and the golden ratio in market cycle detection, enhancing prediction accuracy in volatile crypto markets. Practitioner/Policy implication : The QMI model provides a structured decision-making framework for crypto investors, emphasizing disciplined trading and adaptive risk management. Research limitation : Further development should integrate market sentiment and dynamic thresholds to refine model robustness.
Copyright (c) 2025 Windra Swastika, Tarsisius Renald Suganda, Rino Tam Cahyadi https://creativecommons.org/licenses/by-sa/4.0
Investor Risk Behavior Moderation in Financial Literacy on Millennial Investment Decisions
Research aim : This study examines the moderating role of investor risk behavior in the relationship between financial literacy and investment decisions among millennials. Design/Methode/Approach : A quantitative approach was employed, collecting data from 96 millennial investors through a structured survey. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was utilized to analyze both direct and indirect relationships among variables. Research Finding : The findings indicate that financial literacy does not significantly influence investment decisions. However, financial literacy has a positive and significant impact on investor risk behavior, which, in turn, significantly influences investment decisions. Furthermore, investor risk behavior moderates the relationship between financial literacy and investment decisions in a positive and significant manner. Theoretical contribution/Originality : These results highlight the critical role of risk behavior as both a mediating and moderating mechanism in leveraging financial literacy for improved investment decision-making. Practitioner/Policy implication : The study's practical implications suggest that financial literacy programs should not only focus on enhancing knowledge but also on fostering risk management skills to support informed investment choices. Research limitation : This study is limited by its relatively small sample size and geographic focus on Makassar City, which may restrict the generalizability of the findings to broader populations. Additionally, the cross-sectional design captures only a snapshot of behavior, making it difficult to infer long-term patterns or causal relationships.
Copyright (c) 2025 Claudio Julio Mongan, Johannes Baptista Halik, Kristian Hoegh Pride Lambe, Irdawati https://creativecommons.org/licenses/by-sa/4.0
The Effect Of Company Size And Profitability On Company Value, With Dividend Policy as Mediating
Research Aim: This study aims to analyze the factors that influence firm value in non-consumer cyclical industry sectors. Approach: The study employs a descriptive quantitative approach using Partial Least Squares (PLS) analysis with SmartPLS software. Secondary data were obtained from financial reports of companies in the non-consumer cyclical sector listed on the Indonesia Stock Exchange (IDX). The tested variables include profitability, liquidity, leverage, and dividend policy as determinants of firm value. Research Finding: The results show that only profitability has a significant and positive effect on firm value, while liquidity, leverage, and dividend policy do not have a significant influence. This finding emphasizes that investors still prioritize profitability as the main indicator of firm value. Theoretical Contribution/Originality: This study contributes to strengthening the empirical literature on firm value by highlighting the dominance of profitability as a determinant variable in the non-consumer cyclical sector. Practitioner/Policy Implication: The findings provide guidance for investors to assess firm value based on financial performance indicators, particularly profitability, when making investment decisions. Research Limitation: This study is limited to the non-consumer cyclical industry sector and does not include other industries that may show different determinant patterns of firm value.
Copyright (c) 2025 Moch. Wahyu Widodo, Rieska Maharani, Makaryanawati https://creativecommons.org/licenses/by-sa/4.0
Meningkatkan Daya Saing UMK: Mengungkap Peran Kecepatan Inovasi dan Penciptaan Pengetahuan
Research aim : This study investigates the critical role of innovation speed and knowledge creation as antecedents of the competitiveness of MSEs in the culinary industry. Design/Method/Approach : Employing a multiple regression analysis, this study analyze data from 110 MSEs in Sleman and Yogyakarta. Research Finding : Our findings reveal that both, innovation speed and knowledge creation are significant drivers of MSEs’ competitiveness. Theoretical contribution/Originality : Building on the concept of knowledge-based barriers to entry, this study succeeded in demonstrating that rapid innovation fosters the creation of unique competence and market-based knowledge. Practitioner/Policy implication : These results offer valuable insights for MSEs, highlighting the importance of fostering a culture of continuous innovation and knowledge creation to achieve a sustainable competitive advantage. Research limitation : This study has limitations in the context of the sample and location, which were specifically conducted in Yogyakarta and Sleman, which may limit the generalizability of the result of this study.
Copyright (c) 2025 Baziedy Aditya Darmawan, Satya Laksana Firmansyah https://creativecommons.org/licenses/by-sa/4.0
Optimalisasi Usaha Peternakan Itik Semi-Intensif melalui Analisis SWOT dan Strategi Pengembangan Desa Rubae Pinrang
Research aim: This study focuses on the analysis of the business conditions of semi-intensive home-scale laying duck farming in Rubae Village, Pinrang Regency, in order to formulate a sustainable and competitive business development strategy. Design/ Methods/ Approach: A qualitative approach with a case study design focused on a semi-intensive home-scale duck farming venture. Data collection was carried out through participatory observation, in-depth interviews, Focus Group Discussions (FGDs), and documentation. Data analysis was carried out using a SWOT approach combined with IFAS, EFAS, and Internal–External (IE) Matrix. Research Findings: The results show that internal strength factors are more dominant than weaknesses, and external opportunities are greater than threats. The mapping in the IE Matrix places efforts in Quadrant I, which indicates that growth strategies are the most appropriate strategy to be developed through the utilization of internal strengths and available external opportunities. Theoretical Contribution/Originality: This study provides a theoretical contribution by integrating the analysis of SWOT, IFAS–EFAS, and IE Matrix in the context of a home-scale duck farming business based on local resources. This study enriches the study of the development of MSMEs in the people's livestock sector by emphasizing local specific internal advantages as the basis for business growth strategies. Practical Implications: The results of the research can be used as a basis for decision-making for home-scale duck farmers in developing business development strategies, as well as a reference for local governments in designing mentoring, counseling, and policy support programs for smallholder farms. Research Limitations: The limitations of this study lie in the scope of the location that is only carried out in one village and the use of a qualitative approach, so that the results of the study cannot be generalized wide.
Copyright (c) 2026 Muhammad Taufiq, Fadlina, Mariam Makmur, Usman https://creativecommons.org/licenses/by-sa/4.0
Akreditasi sebagai Faktor Penentu dalam Keputusan Mahasiswa Masuk Perguruan Tinggi Muhammadiyah di Kalimantan Barat
Research Aim: This study analyzes the factors influencing students' decisions to choose universities, specifically Muhammadiyah universities in West Kalimantan. The focus is on the role of accreditation in shaping students' choices. Method: Using correlation and multiple regression analysis, the study investigates the relationship between University accreditation and students' enrollment decisions. Data were collected from 100 active students in their early semesters across three Muhammadiyah universities for the 2022/2023 academic year. Research Finding: The results reveal a significant correlation between accreditation and students' decisions, showing that students prioritize accreditation when selecting a University. Multiple regression analysis indicates that accreditation directly influences students' choices, explaining approximately 80.5% of the variation in their decisions. Theoretical Contribution: This research contributes to understanding how University accreditation is a critical factor in prospective student decision-making, adding to the body of knowledge on higher education marketing strategies. Practical Implication: The findings highlight the importance of University management in maintaining and improving its accreditation status to attract potential students. Institutions must also consider other factors such as reputation, tuition fees, location, facilities, and offered programs to create effective and sustainable student recruitment strategies. Research Limitation: The study is limited to three Muhammadiyah universities in West Kalimantan, which may affect the generalizability of the findings to other regions or institutions
Copyright (c) 2025 Fify Afriyanda, Samsuddin https://creativecommons.org/licenses/by-sa/4.0
Kepemimpinan Strategis Dan Keberlanjutan UKM: A Systematic Literature Review
Research aim: The purpose of this paper is to identify and analyze some of the key literature on strategic leadership and SME coaching Approach: This paper is a Systematic Literature Review using the Science Direct database. Based on several stages in the systematic review method using the SPAR-4-SLR Protocol, 94 key articles from the Q1 category were found based on the Scimago Journal Ranking (SJR) Research Finding: This study found that 8 scientific groups support research on strategic leadership and SME sustainability Theoretical contribution: Many studies on SME sustainability have been carried out, but studies that look at the direct relationship of strategic leadership to SME sustainability are still very rare. Practitioner implication: This research provides more systematic knowledge and understanding for SME managers and academicians regarding improving SME sustainability related to their strategic leadership roles. Research limitation: This study also has limitations on the journal database, which is only sourced from Science Direct. The next study is expected to be expanded with other database sources such as scopus, Emerald, springer, and others for a more comprehensive study.
Copyright (c) 2024 Resi Yulia, Erni Masdupi, Syahrizal
Determinan Repurchase Intention Konsumen dalam Berbelanja Busana Muslim secara Online
Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show that consumer satisfaction significantly affects consumer loyalty, which in turn mediates the relationship between consumer satisfaction and repurchase intention. E-WOM does not show a significant effect on repurchase intention either directly or through mediation. Theoretical Contribution: This study contributes to the e-commerce literature by revealing the relationship dynamics between consumer satisfaction, electronic word of mouth (e-WOM), customer loyalty, and repurchase intention on online platforms. Practical Implications: The results of this study provide strategic guidance for e-commerce business actors to increase customer loyalty as an important step in encouraging repeat purchases Research Limitations: This study is limited to the context of Muslim fashion online stores, so the results may not be generalizable to other products or different e-commerce platforms. Further research is needed to explore additional factors that can more comprehensively explain the relationship between consumer satisfaction and repurchase intention.
Copyright (c) 2024 Lailan Safina Hasibuan, Lila Bismala, Susi Handayani
Brand Loyalty-Building Strategy: Influence Product Quality, Perceived Experience Quality, And Brand Attitude Through Mediating Brand Trust
Research aim: This study aims to measure product quality, perceived experience quality, and brand attitude that can affect brand trust through brand loyalty to Janji Jiwa coffee products. Methode: Data will be collected using a survey method and questionnaires. This study used Structural Equation Modeling (SEM) data analysis techniques operated using the Smart-PLS program version 3.2.9 Theoretical contribution: This research also proves that product quality and perceived experience quality can affect brand trust, while brand attitude influences brand loyalty. It aims to create a sense that customers expect to be able to compete with other competitors in the future. Practitioner implication: Product quality, perceived experience quality, and brand attitude play an important role in increasing brand trust and brand loyalty, where good taste integrity and customer expectations will affect growing sales, so coffee shop entrepreneurs must provide innovation strategies in maintaining product quality to influence consumers to be loyal to their products. Research limitation: This study only focuses on three variables: product quality, perceived experience quality, and brand attitude
Copyright (c) 2025 Rindika Pramadanti https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Pertumbuhan Penjualan, Profitabilitas, Risiko Pasar, dan Inflasi Terhadap Nilai Perusahaan Sektor Consumer Non-Cyclicals
Research aim: This study aims to identify the effect of sales growth, profitability, market risk, and inflation on firm value. Method: This quantitative research study utilized purposive sampling to obtain a sample of 59 companies. The data analysis technique used was the Generalized Method of Moments in Eviews 12. Research Finding: The study found that sales growth does not significantly influence firm value. However, profitability positively impacts firm value, while market risk and inflation have negative impacts. Theoretical contribution: This study enriches the literature on the relationship between sales growth variables, profitability, market risk, and inflation on company value, especially in the consumer non-cyclical sector, using the Generalized Method of Moments (GMM). Practitioner implication: This study provides insights for non-cyclical consumer sector companies in Indonesia to focus on resource management efficiency and cost control strategies to increase profitability. Research limitation: This analysis does not include other internal company factors, such as management policies or product innovations that can affect company value. Further research is needed to explore additional factors that can provide a more comprehensive understanding.
Copyright (c) 2024 Aldi Patria Said, Dewi Pangestuti
Brand Image Memediasi Peran Content Marketing Dan Online Customer Review Terhadap Minat Beli Eatsambel
Research aim : The purpose of this research is to identify the direct and indirect effects of content marketing and online customer reviews on purchase intention for Eatsambel Products on TikTok through brand image. Design/Methode/Approach : The method applied in this research is a quantitative approach that is associative in nature. Research Finding : The findings delineated within this investigation illustrate that content marketing exerts a discernible and affirmative influence on the brand image of Eatsambel Products on TikTok. Concurrently, online customer reviews similarly demonstrate a constructive and statistically significant impact on the aforementioned brand image. Furthermore, the study elucidates that content marketing significantly contributes to the augmentation of purchasing intent towards Eatsambel Products on TikTok. Conversely, the influence of online customer reviews on purchasing intent is not found to be statistically significant. Notably, brand image emerges as a pivotal determinant, exhibiting a positive and statistically significant association with purchasing intent concerning Eatsambel Products on TikTok, with brand image serving as an intermediary variable. Additionally, it is observed that content marketing, when considered alongside brand image as an intervening factor, does not exhibit a statistically significant impact on purchasing intent. Similarly, online customer reviews, when analyzed within the framework of brand image as an intervening variable, do not manifest a significant effect on purchasing intent regarding Eatsambel Products on TikTok. Theoretical contribution/Originality : This research proposes a conceptual model that investigates the interaction between content marketing, online customer reviews, and brand trust in influencing purchase intention of Eatsambel products holistically. Practitionel/Policy implication : This research provides valuable insights for Eatsambel to optimize content marketing strategies and online customer review management to strengthen brand trust, thereby increasing consumer buying interest in Eatsambel products. Research limitation : Limitations in this study include the focus on one product brand (Eatsambel), so the generalizability of the findings is limited to the specific context of that product.
Copyright (c) 2024 Mar’atul Fahimah,Umi Latifah