Vol. 8 No. 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis

Jurnal Nusantara Aplikasi Manajemen Bisnis (NUSAMBA) is a journal that publishes the results of research and also scientific articles in the field of Management and Business to develop knowlegde about management both strategic management, financial management, HR management, operational management, entrepreneurship. Jurnal Nusantara Aplikasi Manajemen Bisnis highly values critical thinking for the enrichment of the scientific realm. Jurnal Nusantara Aplikasi Manajemen Bisnis is published by the Program Studi Manajemen Universitas Nusantara PGRI Kediri twice a year

Published: 2023-10-14

Full Issue

Artikel

Experiential Marketing Strategy And Its Influence On Brand Identity In The Café Business

Mia Indri Yani, STISIP Bina Putera Banjar, Indonesia

Yogi Sugiarto Maulana, STISIP Bina Putera Banjar, Indonesia

Dian Hadiani, STISIP Bina Putera Banjar, Indonesia

215-227

https://doi.org/10.29407/nusamba.v8i2.18735
Abstract views: 367 , pdf downloads: 444
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Innovation-based Human Resources Performance Improvement Strategy to Support Tourism Recovery at Tourism Village

Dian Marlina Verawati, Universitas Tidar, Indonesia

Andhatu Achsa, Universitas Tidar, Indonesia

Ivo Novitaningtyas, Universitas Tidar, Indonesia

228 - 236

https://doi.org/10.29407/nusamba.v8i2.18901
Abstract views: 157 , pdf downloads: 189
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Value Analysis in Airframe Manufacturing Industry: A Value Network Approach

Diyah Ratna Fauziana, Sekolah Tinggi Manajemen PPM, Indonesia

Rabiatul Adwiyah, Universitas Islam Bandung, Indonesia

237 -250

https://doi.org/10.29407/nusamba.v8i2.20028
Abstract views: 141 , pdf downloads: 150
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Analisis Pentingnya Online Customer Review Dalam Mempengaruhi Keputusan Pembelian Produk Gadget

Jessica Manna Febriani Nadeak, Universitas Padjadjaran, Indonesia

Diana Dyassa Putri, Universitas Padjadjaran, Indonesia

Angeliony Adventri Gunawan, Universitas Padjadjaran, Indonesia

Andrew Gunawan, Universitas Padjadjaran, Indonesia

Salma Fauziah, Universitas Padjadjaran, Indonesia

Friska Nuralita Ziva, Universitas Padjadjaran, Indonesia

Livia Khalishta Afifah, Universitas Padjadjaran, Indonesia

Rezki Ashriyana Sulistiobudi, Universitas Padjadjaran, Indonesia

251-267

https://doi.org/10.29407/nusamba.v8i2.17553
Abstract views: 539 , pdf downloads: 549
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Inovasi Sosial Tubanan Agrocyrcleforestry: Sebuah Studi Menggunakan Metode Social Return On Investment (SROI)

A. Khoirul Anam, Universitas Islam Nahdlatul Ulama Jepara, Indonesia

Miftah Arifin, Universitas Islam Nahdlatul Ulama Jepara, Indonesia

Wahyu Mahaputra, Universitas Islam Nahdlatul Ulama Jepara, Indonesia

Ahmad Ilham, Universitas Islam Nahdlatul Ulama Jepara, Indonesia

268-280

https://doi.org/10.29407/nusamba.v8i2.19903
Abstract views: 273 , pdf downloads: 257
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Redefinisi Keputusan Konsumen dalam Jasa Transportasi Online: Menilai Faktor Kemudahan, Kepercayaan, dan Harga di Ekosistem Grab

Hariyanto R Djatola, Sekolah Tinggi Ilmu Ekonomi Panca Bhakti Palu, Indonesia

Nur Hilal, Sekolah Tinggi Ilmu Ekonomi Panca Bhakti, Indonesia

281-298

https://doi.org/10.29407/nusamba.v8i2.19889
Abstract views: 201 , pdf downloads: 314
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Penggunaan Media Pemasaran Pada Mahasiswa Perguruan Tinggi Terbuka dan Jarak Jauh Di Indonesia

Gunawan Wiradharma, Universitas Terbuka, Indonesia

Melisa Arisanty, Universitas Terbuka, Indonesia

Rahmat Budiman, Universitas Terbuka, Indonesia

Mario Aditya Prasetyo, Universitas Terbuka, Indonesia

299-312

https://doi.org/10.29407/nusamba.v8i2.19518
Abstract views: 210 , pdf downloads: 249
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Kunci Kesuksesan UMKM di Era Pandemi: Analisis Kemampuan Adaptasi dan Kinerja

Muji Gunarto, Universitas Bina Darma, Indonesia

Muniken Tesa, Universitas Bina Darma, Indonesia

313-325

https://doi.org/10.29407/nusamba.v8i2.19565
Abstract views: 194 , pdf downloads: 199
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Determinan Perilaku Hedonic Shoping Di Era Digital

Darti Djuharni, Sekolah Tinggi Ilmu Ekonomi Malangkucecwara, Indonesia

Maisa Dini, Sekolah Tinggi Ilmu Ekonomi Malangkuçeçwara, Indonesia

Yuyuk Liana, Sekolah Tinggi Ilmu Ekonomi Malangkuçeçwara, Indonesia

Novrida Qudsi Lutfillah, Politeknik Negeri Malang, Indonesia

326-338

https://doi.org/10.29407/nusamba.v8i2.19907
Abstract views: 133 , pdf downloads: 190
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Analisis Strategi Customer Bonding Untuk Membangun Loyalitas Pelanggan Pada Labella Hijab Store Lamongan

Suyitno Madar, Universitas Muhammadiyah Lamongan, Indonesia

Yulie Wahyuningsih, Indonesia

Putri Wahyuku Ningtiyas, Indonesia

339-360

https://doi.org/10.29407/nusamba.v8i2.18518
Abstract views: 293 , PDF downloads: 302
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Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online

Lusia Tria Hatmanti Hutami, Universitas Sarjanawiyata Tamansiswa, Indonesia

Bernadetta Diansepti Maharani, Universitas Sarjanawiyata Tamansiswa, Indonesia

Nurul Myristica Indraswari, Universitas Sarjanawiyata Tamansiswa, Indonesia

361 - 378

https://doi.org/10.29407/nusamba.v8i2.18466
Abstract views: 259 , pdf downloads: 296
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Faktor Penghambat Berkembangnya Bisnis dari Badan Usaha Milik Desa di Kabupaten Sumba Timur

Lusianus Heronimus Sinyo Kelen, Universitas Kristen Wira Wacana Sumba, Indonesia

Stevvileny Angu Bima, Universitas Kristen Wira Wacana Sumba, Indonesia

379-391

https://doi.org/10.29407/nusamba.v8i2.19990
Abstract views: 210 , pdf downloads: 221
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Utilization Of Social Network Analysis To Analysis Content Beauty Influencer On The Twitter Application

Tinah, Universitas Muhammadiyah Sidoarjo, Indonesia

Rita Ambarwati, Universitas Muhammadiyah Sidoarjo, Indonesia

Lilik Indayani, Universitas Muhammadiyah Sidoarjo, Indonesia

392 - 402

https://doi.org/10.29407/nusamba.v8i2.19596
Abstract views: 168 , pdf downloads: 193
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Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu

Dini Kartika, Universitas Muhammadiyah Sukabumi, Indonesia

Kokom Komariah, Universitas Muhammadiyah Sukabumi, Indonesia

Faizal Mulia Z, Universitas Muhammadiyah Sukabumi, Indonesia

403 - 413

https://doi.org/10.29407/nusamba.v8i2.19832
Abstract views: 90 , pdf downloads: 181
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Kepuasan Kerja dan Kinerja Karyawan pada Perusahaan Elektronik di Kawasan Industri Jababeka

Holong Saor Nababan, Politeknik Gunakarya Indonesia, Indonesia

414 - 427

https://doi.org/10.29407/nusamba.v8i2.19476
Abstract views: 173 , pdf downloads: 201
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Rantai Nilai, Corporate Farming Dan Nilai Tambah Komoditas Kopi Kabupaten Temanggung

Eko Suseno HR Matruty, Univesitas Kristen Satya Wacana, Indonesia

Arief Widodo, Univesitas Kristen Satya Wacana, Indonesia

Theresia Woro Damayanti, Univesitas Kristen Satya Wacana, Indonesia

Supramono Supramono, Uniresitas Kristen Satya Wacana, Indonesia

428-441

https://doi.org/10.29407/nusamba.v8i2.18561
Abstract views: 192 , pdf downloads: 218
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Pengaruh Kapasitas Pemasaran Media Sosial Terhadap Kinerja Keuangan UMKM: Peran Dari Hubungan Konsumen

Ira Siti Sarah, Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Indonesia

Ivon Sandya Sari Putri, Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Indonesia

Ridha Azka Raga, Program Studi Perpajakan, Jurusan Administrasi, Fakultas Hukum, Sosial dan Ilmu Politik, Universitas Terbuka, Indonesia

Husna Putri Pertiwi, Program Studi Perpajakan, Jurusan Administrasi, Fakultas Hukum, Sosial dan Ilmu Politik, Universitas Terbuka, Indonesia

Iklima Farhani, Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Indonesia

442-458

https://doi.org/10.29407/nusamba.v8i2.19950
Abstract views: 328 , pdf downloads: 103
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Marketing Strategy for Facing Changes in Consumer Behavior in Disruption Era

I Gusti Ngurah Satria Wijaya, Institut Teknologi dan Bisnis Stikom Bali, Indonesia

Riza, Institut Teknologi dan Bisnis Stikom Bali, Indonesia

Annisa, Institut Teknologi dan Bisnis Stikom Bali, Indonesia

Arie, Institut Teknologi dan Bisnis Stikom Bali, Indonesia

459-472

https://doi.org/10.29407/nusamba.v8i2.20634
Abstract views: 244 , pdf downloads: 229
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Perilaku Keuangan Mahasiswa Ditinjau Dari Gaya Hidup Hedonisme, Locus Of Control, Dan Literasi Keuangan

Alvian Sukma Nugroho, Universitas 17 Agustus 1945 Banyuwangi, Indonesia

Yovita Vivianty I. Atmadjaja, Universitas 17 Agustus 1945 Banyuwangi, Indonesia

Sofia Asyriana, Universitas 17 Agustus 1945 Banyuwangi, Indonesia

473 - 486

https://doi.org/10.29407/nusamba.v8i2.21288
Abstract views: 423 , pdf downloads: 368
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The Influence of Service Quality On Customer Loyalty and Satisfaction as an Intervening Variable in using Bus Transportation Services

Kurniati Kurniati, Magister of Management, Faculty of Economics and Business, Universitas Islam Malang, Indonesia, Indonesia

Ridwan Basalamah, Universitas Islam Malang, Indonesia

Siti Asiyah, Universitas Islam Malang, Indonesia

487-497

https://doi.org/10.29407/nusamba.v8i2.19774
Abstract views: 235 , pdf downloads: 277
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