Women's Business Strategy Enthusiasm And Gender Diversity Terhadap Sukses Bisnis Rintisan
DOI:
https://doi.org/10.29407/nusamba.v10i1.22214Keywords:
gender diversity, startups, business, msmesAbstract
Research aim: This research seeks to explain the role of gender in the success of start-up businesses in Indonesia, especially in Surabaya.
Method: This descriptive qualitative study uses a literature review approach.
Research Finding: Research has found that gender differences can determine the color and type of business people choose.
Theoretical Contribution: The difference in treatment in terms of gender has implications for different results for start-up businesses.
Practical implications: This research contributes to the business and industrial world by examining how to manage women's psychology to improve business. It also found that most business owners are women.
Research limitation: The locus of study is limited to the city of Surabaya.
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References
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[21] Rinofah R, Sari PP. The Role of Gender, Education and Family on Performance Peran Gender, Pendidikan Dan Keluarga Terhadap Kinerja. EXCELLENT 2021;8. https://doi.org/10.36587/exc.v8i2.1091.
[22] Dyer MR. Financial Strategies for Long-Term Success in Women-Owned Small Businesses. The Journal of Entrepreneurial Finance 2021;23.
[23] Shakeel M, Yaokuang L, Gohar A. Identifying the Entrepreneurial Success Factors and the Performance of Women-Owned Businesses in Pakistan: The Moderating Role of National Culture. Sage Open 2020;10. https://doi.org/10.1177/2158244020919520.
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[26] Aggarwal N, Singh H. Women and wealth: Financial propinquity to business success. Australasian Accounting, Business and Finance Journal 2019;13. https://doi.org/10.14453/aabfj.v13i2.5.
[27] Kirkwood JJ. How women and men business owners perceive success. International Journal of Entrepreneurial Behaviour and Research 2016;22. https://doi.org/10.1108/IJEBR-01-2016-0024.
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[29] Nainggolan R. Gender, Tingkat Pendidikan dan Lama Usaha Sebagai Determinan Penghasilan UMKM Kota Surabaya. KINERJA 2016;20. https://doi.org/10.24002/kinerja.v20i1.693.
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[31] Alon T, Doepke M, Olmstead-Rumsey J, Tertilt M. The Impact of Covid-19 on Gender Equality. National Bureau of Economic Research 26947 2020;53.
[32] Texeira T, Milanese S, Beard M, Salvador E, Eagar R. Risk: Strengthening business resilience after COVID-19. Prism 2020;2.
[33] Gorjian Khanzad Z, Gooyabadi AA. Development of Strategic Resilience Framework for Small Businesses Post-COVID-19. Businesses 2021;1. https://doi.org/10.3390/businesses1030010.
[34] Saputra N, Herlina MG. Double-Sided Perspective of Business Resilience: Leading SME Rationally and Irrationally During COVID-19. GATR Journal of Management and Marketing Review 2021;6. https://doi.org/10.35609/jmmr.2021.6.2(4).
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[46] Moelong J. Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya Offset; 2007.
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Women’s Business Strategy Enthusiasm And Gender Diversity Terhadap Sukses Bisnis Rintisan. (2025). JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 10(1), 79-98. https://doi.org/10.29407/nusamba.v10i1.22214
