Vol. 8 No. 1 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis

View Vol. 8 No. 1 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis

Jurnal Nusantara Aplikasi Manajemen Bisnis (NUSAMBA) is a journal that publishes the results of research and also scientific articles in the field of Management and Business to develop knowlegde about management both strategic management, financial management, HR management, operational management, entrepreneurship. Jurnal Nusantara Aplikasi Manajemen Bisnis highly values critical thinking for the enrichment of the scientific realm. Jurnal Nusantara Aplikasi Manajemen Bisnis is published by the Program Studi Manajemen Universitas Nusantara PGRI Kediri twice a year

Published: 2023-04-01

Full Issue

Artikel

  • Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni

    Rudi Santoso, Achmad Yanu Alif Fianto, Martinus Sony Erstiawan
    1-14
    DOI: https://doi.org/10.29407/nusamba.v8i1.18163
    Abstract views: 1004 , pdf downloads: 2484

  • Berbagi Pengetahuan Sebagai Mediator Pengaruh Persepsi Dukungan Organisasi terhadap Perilaku Inovasi UMKM Batik Jember

    Sri Wahyu Lelly Hana Setyanti, Faris Septia Nilasari, Emma Desia Prajitiasari, Sudarsih Sudarsih
    15-26
    DOI: https://doi.org/10.29407/nusamba.v8i1.17482
    Abstract views: 462 , pdf downloads: 860

  • Upaya Manajemen Kinerja Strategis Perusahaan Melalui Sistem Informasi Pemeliharaan Aset Bergerak Berbasis Web

    Muhammad Abigail Athallah, K Kraugusteeliana
    27-45
    DOI: https://doi.org/10.29407/nusamba.v8i1.18732
    Abstract views: 873 , pdf downloads: 989

  • Hard Skill Sebagai Faktor Dominan Kesiapan Kerja Di Era Industri 4.0

    Fery Riyanto, Sih Dari Astuti, Mahmud Mahmud, Roymon Panjaitan
    46-65
    DOI: https://doi.org/10.29407/nusamba.v8i1.18676
    Abstract views: 1716 , pdf downloads: 2424

  • Analisis Kualitas Layanan Terhadap Penggunaan Aplikasi Blended Learning Menggunakan Model EESS

    Elsia Miranda Mildad Tatumang, Ahmatang Ahmatang
    66-77
    DOI: https://doi.org/10.29407/nusamba.v8i1.18490
    Abstract views: 232 , pdf downloads: 604

  • Aplikasi Mobile Untuk Menekan Biaya Penjualan Produk Pertanian Lokal

    Wan Sen Tjong
    78-89
    DOI: https://doi.org/10.29407/nusamba.v8i1.18725
    Abstract views: 308 , pdf downloads: 523

  • Ekonomi Digital dan Inklusi Keuangan Terhadap Pemulihan Ekonomi Nasional

    Kholid Murtadlo, M. Sulhan
    90-104
    DOI: https://doi.org/10.29407/nusamba.v8i1.18367
    Abstract views: 351 , pdf downloads: 1593

  • FOCI Commitment pada Job Performance dengan Generasi X dan Y sebagai variabel Moderator

    Sutoha, Tujuh Martogi Siahaan, Sarfilianty Anggiani
    115-130
    DOI: https://doi.org/10.29407/nusamba.v8i1.18631
    Abstract views: 235 , pdf downloads: 206

  • Determinants Analysis of Ride-Hailing Application Acceptance: SEM - Neural Network Approach

    Audi Cahya Lucky Ramadhan, Yusuf Amrozi, Mujib Ridwan
    131-150
    DOI: https://doi.org/10.29407/nusamba.v8i1.18639
    Abstract views: 265 , pdf downloads: 303

  • Hedonic Value Dan Eudaimonic Value Pada Quality Of Life Dan Purchase Behavior Produk Starbucks

    Ade Firmansyah, Burhanudin Burhanudin
    151 - 165
    DOI: https://doi.org/10.29407/nusamba.v8i1.18102
    Abstract views: 438 , pdf downloads: 506

  • Analisis Ulasan Pelanggan Terhadap Persepsi Resiko Dan Keputusan Pembelian Secara Online

    Isalman, Nurul Ittaqullah, Farhan Ramadhani I
    166 - 178
    DOI: https://doi.org/10.29407/nusamba.v8i1.18446
    Abstract views: 618 , pdf downloads: 511

  • Perbandingan Kinerja Sub Sektor Makanan-Minuman dan Farmasi pada Kasus Pertama Covid-19 di Indonesia

    Maria Salsalina Surbakti, Ari Christianti
    179-190
    DOI: https://doi.org/10.29407/nusamba.v8i1.19718
    Abstract views: 284 , pdf downloads: 271

  • Analysis Of Dynamic Capability Of Managers During The Covid-19 Pandemic Cooperative Village Units In The Mataraman Region, East Java

    Bambang Agus Sumantri, Wiwiek Rabiatul Adawiyah, Ade Banani
    191-200
    DOI: https://doi.org/10.29407/nusamba.v8i1.19757
    Abstract views: 412 , pdf downloads: 235

  • Prototype Aplikasi Rekomendasi Rekruitmen Karyawan Start-Up Pemula Menggunakan Metode Multi Attribute Utility Theory

    Danis Maulana, Muhammad Haffid Indra Brillyanto, Ristanti Akseptori, Gaguk Suhardjito, Farizi Rachman
    201-214
    DOI: https://doi.org/10.29407/nusamba.v8i1.18042
    Abstract views: 350 , pdf downloads: 464