Model Sinergi Bio-preneur untuk Peningkatan Kapasitas Wirausaha Masyarakat Desa Hutan
DOI:
https://doi.org/10.29407/jpeaku.v6i1.27841Keywords:
Bio-preneur, Desa Hutan, Inovasi Produ, Jamu Instan, Digital MarketingAbstract
Kapasitas wirausaha masyarakat desa hutan seringkali terhambat oleh keterbatasan pengetahuan terintegrasi, mulai dari aspek produksi hingga pemasaran. Penelitian ini bertujuan menguji efektivitas Model Sinergi Bio-preneur dalam meningkatkan Kapasitas Wirausaha masyarakat Desa Tempurejo, Kecamatan Wates, Kabupaten Kediri melalui empat sesi pelatihan terpadu: (1) inovasi produk, (2) pengemasan, (3) penentuan HPP dan harga jual, serta (4) pemasaran digital. Metode: Penelitian menggunakan desain Quasi-Eksperimen dengan pendekatan one-group pretest–posttest terhadap 15 responden yang dipilih melalui purposive sampling berdasarkan kriteria keterlibatan aktif dalam program PPK Ormawa. Instrumen berupa kuesioner 20 butir yang mencakup lima dimensi (masing-masing 4 butir, skor maks = 16), divalidasi melalui expert judgment, dengan nilai Cronbach’s Alpha per dimensi: Inovasi Produk (α=0,715), Pengemasan (α=0,731), HPP & Harga Jual (α=0,706), Pemasaran Digital (α=0,722), dan Kapasitas Wirausaha (α=0,716). Data dianalisis menggunakan uji Shapiro-Wilk, Wilcoxon Signed Ranks Test, effect size (koefisien r), dan N-Gain Score. Hasil: Seluruh aspek program meningkat signifikan (Sig.=0,000–0,001; r=0,891–0,912, kategori large effect). N-Gain Kapasitas Wirausaha berada pada kategori Sedang (rerata=0,6692), sedangkan HPP & Harga Jual mencapai kategori Tinggi (N-Gain=0,7350). Novelty Penelitian ini merupakan studi quasi-experimental pertama yang mengintegrasikan bio-preneurship dan digital empowerment dalam satu model pemberdayaan terukur pada komunitas desa hutan berbasis produk herbal di Indonesia, dengan evaluasi multidimensi dan bukti effect size eksplisit. Kontribusi: Model Sinergi Bio-preneur terbukti efektif meningkatkan Kapasitas Wirausaha masyarakat desa hutan dan direkomendasikan sebagai model replikasi pemberdayaan UMKM berbasis potensi lokal yang terukur dan berbasis bukti empiris.
Downloads
References
Anggreni, N. W., Artayasa, I. M., Sukita, I. W., Sonder, I. W., & Putra, I. B. N. B. (2024). Trends on Rural and Urban Entrepreneurship Research. Electronic) Jurnal Ekonomi Dan Bisnis Jagaditha, 11(2), 2024. https://doi.org/10.22225/jj.11.2.2024.1
Asmit, B., Simatupang, T. M., Rudito, B., & Novani, S. (2024). Co-Creation of Collective Values: Nurturing Thriving Rural Entrepreneurship. Indonesian Journal of Business and Entrepreneurship. https://doi.org/10.17358/ijbe.10.3.652
Cárdenas-Gutiérrez, A. R., Bernal-Guerrero, A., & Montoro-Fernández, E. (2021). Construction and validation of the Basic Scale of Entrepreneurial Competencies for the Secondary Education level. A study conducted in Spain. PLoS ONE, 16(4 April). https://doi.org/10.1371/journal.pone.0249903
Creswell, J. W., & Creswell, J. D. (2018). Research Design Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications, Inc.
Efendioğlu, İ. H., & Durmaz, Y. (2022). The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users. Transnational Marketing Journal, 10(2), 251–275. https://doi.org/10.33182/tmj.v10i2.1606
Fiel Peres, F. (2025). Effect sizes for nonparametric tests. Biochemia Medica, 36(1), 010101. https://doi.org/10.11613/BM.2026.010101
Hadiyanti, P., Darmawan, D., Sasmita, K., Jafar, M. M., & Dalimunthe, H. H. B. (2024). Empowering Rural Entrepreneurship: Innovating Through Village-Owned Enterprises. Journal of Nonformal Education, 10(2), 414–424. https://doi.org/10.15294/jone.v10i2.5998
Hake, R. R. (1998). Interactive-engagement versus traditional methods: A six-thousand-student survey of mechanics test data for introductory physics courses.
Hasna Rosyida, R., & Yamit, Z. (2022). Pengaruh Inovasi Produk, Desain Produk, dan Kualitas Produk terhadap Keunggulan Bersaing pada PT Paragon Technology and Innovation di Yogyakarta (Vol. 01, Number 02). https://journal.uii.ac.id/selma/article/view/24564
Malatundu, I., Karamoy, H., Lintong, D. N., Ekonomi, F., Bisnis, D., & Ratulangi, S. (2025). Analisis Perhitungan Harga Pokok Produksi (HPP) Air Dengan Pendekatan Full Costing Sebagai Dasar Penetapan Harga Jual Pada CV. Sumber Air Murni Abadi Perumahan Citra Regency Menggunakan Metode Cost Plus Pricing. Indonesian Journal of Economics, 2(9). https://jurnal.intekom.id/index.php/ijema/article/view/1569
Purnomo, D., Bunyamin, A., Gunawan, W., Widyaningsih, I., Sulistyani, W., & Firmansyah, I. (2021). RANCANGAN PEMBELAJARAN TRANSFORMATIF PADA MATA KULIAH WAJIB KURIKULUM (MKWK) DAN PENCIRI UNIVERSITAS DALAM BLOK TAHAP PEMBELAJARAN BERSAMA. Jurnal Teknologi Industri Pertanian, 31(3), 371–379. https://doi.org/10.24961/j.tek.ind.pert.2021.31.3.371
Sari, N., Darmawati, E., & Ahmad, U. (2022). Retail Packaging Design For Avocado Fruits Labeled Ripe Indicator. Jurnal Keteknikan Pertanian, 10(3), 291–304. https://doi.org/10.19028/jtep.010.3.291-304
Sharabati, A. A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations. Sustainability (Switzerland), 16(19). https://doi.org/10.3390/su16198667
Sili, M., & Dürr, J. (2022). Bioeconomic Entrepreneurship and Key Factors of Development: Lessons from Argentina. Sustainability (Switzerland), 14(4), 1–28. https://doi.org/10.3390/su14042447
Sunggara, A. D., Nurhaliza, P., Ferdinand, A. T., & Dirgantara, I. M. B. (2024). The Importance of Digital Marketing Implementation for MSMEs in Indonesia: A Systematic Literature Review. Research Horizon, 4(6), 328–334.
Tirtayasa, S. (2022). The Effect Of Product Quality, Price, And Innovation On Marketing Performance Moderated Consumer Purchasing Power In Umkm Of Boba Drinks In Deli Serdang. In International Journal of Science. https://doi.org/10.46729/ijstm.v3i6.642
Wahab, A., Syahid, A., & Junaedi. (2021). Education and Learning Journal Penyajian Data Dalam Tabel Distribusi Frekuensi Dan Aplikasinya Pada Ilmu Pendidikan. Education and Learning Journal, 2(1), 40–48. https://doi.org/https://doi.org/10.33096/eljour.v2i1.91
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Muhammad Wisnu Wahyu Candra, Nailly Rizqy Auliya, Efa Wahyu Prastyaningtyas
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
