Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni

Rudi Santoso; Achmad Yanu Alif Fianto; Martinus Sony Erstiawan

doi:10.29407/nusamba.v8i1.18163

Authors

Rudi Santoso Universitas Dinamika
Achmad Yanu Alif Fianto Universitas Dinamika
Martinus Sony Erstiawan Universitas Dinamika

DOI:

https://doi.org/10.29407/nusamba.v8i1.18163

Keywords:

Digital Marketing; Brand Image; Buying Intensions

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's).

Design/Methode/Approach : This study uses a survey research model

Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention.

Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic.

Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing.

Research limitation : This research only focuses on two variables, namely digital marketing and brand image.

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