Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni
Abstract
Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's).
Design/Methode/Approach : This study uses a survey research model
Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention.
Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic.
Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing.
Research limitation : This research only focuses on two variables, namely digital marketing and brand image.
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