Vol. 7 No. 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis

Jurnal Nusantara Aplikasi Manajemen Bisnis (NUSAMBA) is a journal that publishes the results of research and also scientific articles in the field of Management and Business to develop knowlegde about management both strategic management, financial management, HR management, operational management, entrepreneurship. Jurnal Nusantara Aplikasi Manajemen Bisnis highly values critical thinking for the enrichment of the scientific realm. Jurnal Nusantara Aplikasi Manajemen Bisnis is published by the Program Studi Manajemen Universitas Nusantara PGRI Kediri twice a year

Published: 2022-10-13

Artikel

Traditional Marketing Mix as a Tools to Improve Consumer Buying Decision

Edric Tandar, Indonesia

174-184

https://doi.org/10.29407/nusamba.v7i2.15990
Abstract views: 691 , pdf downloads: 623
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Analisis Sentimen Konsumen Selama Pandemi Covid-19 di Kota Semarang Menggunakan Tableau

Aryan Eka Prastya Nugraha, Universitas PGRI Semarang, Indonesia

Riyanto Riyanto, Universitas PGRI Semarang, Indonesia

Inayah Adi Sari, Universitas PGRI Semarang, Indonesia

Dwi Prastiyo Hadi, Universitas PGRI Semarang, Indonesia

185 - 193

https://doi.org/10.29407/nusamba.v7i2.16068
Abstract views: 402 , pdf downloads: 422
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Pengaruh Gender Pada Kinerja UMKM: Sebuah Literatur Review

Dewi Wulan Sari, Universitas Mulia, Mahasiswa Program Doktoral Universitas Negeri Malang, Indonesia

Heri Pratikto, Universitas Mulia, Mahasiswa Program Doktoral Universitas Negeri Malang, Indonesia

Sopiah Sopiah, Universitas Mulia, Mahasiswa Program Doktoral Universitas Negeri Malang, Indonesia

194 - 205

https://doi.org/10.29407/nusamba.v7i2.16837
Abstract views: 540 , pdf downloads: 834
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Reaksi Pasar Modal Terhadap Pengumuman Pandemi Covid-19 dan Pengumuman PPKM Level 4 Pada Indeks LQ45

Abdul Basyith, Universitas Muhamamdiyah Palembang, Indonesia

Aliya Ningsih, Indonesia

Randy Hidayat, Indonesia

206-224

https://doi.org/10.29407/nusamba.v7i2.17621
Abstract views: 425 , pdf downloads: 423
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The Influence Of Content Marketing Factors Towards Actual Visit Behavior Through Behavioral Intention

Jovan Jovan, Pelita Harapan University , Indonesia

Ronald Ronald, Universitas Pelita Harapan Kampus Surabaya, Indonesia

225- 236

https://doi.org/10.29407/nusamba.v7i2.15991
Abstract views: 350 , pdf downloads: 389
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Analisis Strategi Bisnis MM Bakery Madiun Di Masa Pandemi Covid-19

Arum Nanda Pratiwi, Indonesia

Supri Wahyudi Utomo, Indonesia

Elly Astuti, Universitas PGRI Madiun, Indonesia

237 - 245

https://doi.org/10.29407/nusamba.v7i2.17427
Abstract views: 319 , pdf downloads: 424
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Strategi Meningkatkan Participate Interest Mahasiswa terhadap Program Merdeka Belajar Kampus Merdeka

Ronald Ronald, Universitas Pelita Harapan Kampus Surabaya, Indonesia

Sean Emmerich, Universitas Pelita Harapan Kampus Surabaya, Indonesia

246 - 257

https://doi.org/10.29407/nusamba.v7i2.17026
Abstract views: 223 , pdf downloads: 203
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Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media

Muhammad Syahrul Munir, Universitas Islam Malang, Indonesia

258 - 267

https://doi.org/10.29407/nusamba.v7i2.17677
Abstract views: 365 , pdf downloads: 312
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Competitive Advantage And Sustainable Tourism Balkondes At Borobudur Area Magelang Regency

Andhatu Achsa, Universitas Tidar, Indonesia

Dian Marlina Verawati, Universitas Tidar, Indonesia

Rian Destiningsih, Universitas Tidar, Indonesia

Ivo Novitaningtyas, Universitas Tidar, Indonesia

268 - 284

https://doi.org/10.29407/nusamba.v7i2.17917
Abstract views: 239 , pdf downloads: 243
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Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude

Dea Damayanti, Universitas Negeri Malang, Indonesia

Handri Dian Wahyudi, Universitas Negeri Malang, Indonesia

285 - 296

https://doi.org/10.29407/nusamba.v7i2.17710
Abstract views: 741 , pdf downloads: 748
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The Effect of Integrated Marketing Communications Strategy on The Development Of Creative Economic Products In Moringa Processed MSMe Indra Jaya

Satrio Sudarso, Universitas Muhammadiyah Sidoarjo, Indonesia

Sumartik, Universitas Muhammadiyah Sidoarjo, Indonesia

297 -313

https://doi.org/10.29407/nusamba.v7i2.18544
Abstract views: 299 , pdf downloads: 269
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Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference

Amelia Amelia, Universitas Pelita Harapan Kampus Surabaya, Indonesia

Ronald Ronald, Universitas Pelita Harapan, Indonesia

Hadi Sucipto, Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang, Indonesia

314 - 337

https://doi.org/10.29407/nusamba.v7i2.17819
Abstract views: 354 , pdf downloads: 330
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Perilaku Keputusan Pembelian Generasi Y dan Z dalam Penggunaan E-Commerce di Masa Pasca Pandemi

I Gusti Ngurah Satria Wijaya, Institut Teknologi dan Bisnis Stikom Bali, Indonesia

Made Dharma Ekayasa, Institut Teknologi dan Bisnis Stikom Bali, Indonesia

338 - 357

https://doi.org/10.29407/nusamba.v7i2.18357
Abstract views: 705 , pdf downloads: 782
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Analisis Budaya Organisasi terhadap Organizational Citizenship Behavior dengan Employee Engagement sebagai Variabel Mediasi

Cokorda Istri Sri Satyawati, Universitas Udayana, Indonesia

Agoes Ganesha Rahyuda, Universitas Udayana, Indonesia

358 -368

https://doi.org/10.29407/nusamba.v7i2.17794
Abstract views: 657 , pdf downloads: 558
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