Vol. 7 No. 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis

View Vol. 7 No. 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis

Jurnal Nusantara Aplikasi Manajemen Bisnis (NUSAMBA) is a journal that publishes the results of research and also scientific articles in the field of Management and Business to develop knowlegde about management both strategic management, financial management, HR management, operational management, entrepreneurship. Jurnal Nusantara Aplikasi Manajemen Bisnis highly values critical thinking for the enrichment of the scientific realm. Jurnal Nusantara Aplikasi Manajemen Bisnis is published by the Program Studi Manajemen Universitas Nusantara PGRI Kediri twice a year

Published: 2022-10-13

Artikel

  • Traditional Marketing Mix as a Tools to Improve Consumer Buying Decision

    Edric Tandar,  Indonesia
    174-184
    DOI: https://doi.org/10.29407/nusamba.v7i2.15990
    Abstract views: 733 , pdf downloads: 637

  • Analisis Sentimen Konsumen Selama Pandemi Covid-19 di Kota Semarang Menggunakan Tableau

    Aryan Eka Prastya Nugraha,  Universitas PGRI Semarang,  Indonesia
    Riyanto Riyanto,  Universitas PGRI Semarang,  Indonesia
    Inayah Adi Sari,  Universitas PGRI Semarang,  Indonesia
    Dwi Prastiyo Hadi,  Universitas PGRI Semarang,  Indonesia
    185 - 193
    DOI: https://doi.org/10.29407/nusamba.v7i2.16068
    Abstract views: 409 , pdf downloads: 430

  • Pengaruh Gender Pada Kinerja UMKM: Sebuah Literatur Review

    Dewi Wulan Sari,  Universitas Mulia, Mahasiswa Program Doktoral Universitas Negeri Malang,  Indonesia
    Heri Pratikto,  Universitas Mulia, Mahasiswa Program Doktoral Universitas Negeri Malang,  Indonesia
    Sopiah Sopiah,  Universitas Mulia, Mahasiswa Program Doktoral Universitas Negeri Malang,  Indonesia
    194 - 205
    DOI: https://doi.org/10.29407/nusamba.v7i2.16837
    Abstract views: 568 , pdf downloads: 874

  • Reaksi Pasar Modal Terhadap Pengumuman Pandemi Covid-19 dan Pengumuman PPKM Level 4 Pada Indeks LQ45

    Abdul Basyith,  Universitas Muhamamdiyah Palembang,  Indonesia
    Aliya Ningsih,  Indonesia
    Randy Hidayat,  Indonesia
    206-224
    DOI: https://doi.org/10.29407/nusamba.v7i2.17621
    Abstract views: 485 , pdf downloads: 461

  • The Influence Of Content Marketing Factors Towards Actual Visit Behavior Through Behavioral Intention

    Jovan Jovan,  Pelita Harapan University ,  Indonesia
    Ronald Ronald,  Universitas Pelita Harapan Kampus Surabaya,  Indonesia
    225- 236
    DOI: https://doi.org/10.29407/nusamba.v7i2.15991
    Abstract views: 357 , pdf downloads: 399

  • Analisis Strategi Bisnis MM Bakery Madiun Di Masa Pandemi Covid-19

    Arum Nanda Pratiwi,  Indonesia
    Supri Wahyudi Utomo,  Indonesia
    Elly Astuti,  Universitas PGRI Madiun,  Indonesia
    237 - 245
    DOI: https://doi.org/10.29407/nusamba.v7i2.17427
    Abstract views: 334 , pdf downloads: 434

  • Strategi Meningkatkan Participate Interest Mahasiswa terhadap Program Merdeka Belajar Kampus Merdeka

    Ronald Ronald,  Universitas Pelita Harapan Kampus Surabaya,  Indonesia
    Sean Emmerich,  Universitas Pelita Harapan Kampus Surabaya,  Indonesia
    246 - 257
    DOI: https://doi.org/10.29407/nusamba.v7i2.17026
    Abstract views: 230 , pdf downloads: 210

  • Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media

    Muhammad Syahrul Munir,  Universitas Islam Malang,  Indonesia
    258 - 267
    DOI: https://doi.org/10.29407/nusamba.v7i2.17677
    Abstract views: 374 , pdf downloads: 322

  • Competitive Advantage And Sustainable Tourism Balkondes At Borobudur Area Magelang Regency

    Andhatu Achsa,  Universitas Tidar,  Indonesia
    Dian Marlina Verawati,  Universitas Tidar,  Indonesia
    Rian Destiningsih,  Universitas Tidar,  Indonesia
    Ivo Novitaningtyas,  Universitas Tidar,  Indonesia
    268 - 284
    DOI: https://doi.org/10.29407/nusamba.v7i2.17917
    Abstract views: 248 , pdf downloads: 254

  • Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude

    Dea Damayanti,  Universitas Negeri Malang,  Indonesia
    Handri Dian Wahyudi,  Universitas Negeri Malang,  Indonesia
    285 - 296
    DOI: https://doi.org/10.29407/nusamba.v7i2.17710
    Abstract views: 887 , pdf downloads: 834

  • The Effect of Integrated Marketing Communications Strategy on The Development Of Creative Economic Products In Moringa Processed MSMe Indra Jaya

    Satrio Sudarso,  Universitas Muhammadiyah Sidoarjo,  Indonesia
    Sumartik,  Universitas Muhammadiyah Sidoarjo,  Indonesia
    297 -313
    DOI: https://doi.org/10.29407/nusamba.v7i2.18544
    Abstract views: 345 , pdf downloads: 281

  • Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference

    Amelia Amelia,  Universitas Pelita Harapan Kampus Surabaya,  Indonesia
    Ronald Ronald,  Universitas Pelita Harapan,  Indonesia
    Hadi Sucipto,  Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang,  Indonesia
    314 - 337
    DOI: https://doi.org/10.29407/nusamba.v7i2.17819
    Abstract views: 394 , pdf downloads: 341

  • Perilaku Keputusan Pembelian Generasi Y dan Z dalam Penggunaan E-Commerce di Masa Pasca Pandemi

    I Gusti Ngurah Satria Wijaya,  Institut Teknologi dan Bisnis Stikom Bali,  Indonesia
    Made Dharma Ekayasa,  Institut Teknologi dan Bisnis Stikom Bali,  Indonesia
    338 - 357
    DOI: https://doi.org/10.29407/nusamba.v7i2.18357
    Abstract views: 761 , pdf downloads: 819

  • Analisis Budaya Organisasi terhadap Organizational Citizenship Behavior dengan Employee Engagement sebagai Variabel Mediasi

    Cokorda Istri Sri Satyawati,  Universitas Udayana,  Indonesia
    Agoes Ganesha Rahyuda,  Universitas Udayana,  Indonesia
    358 -368
    DOI: https://doi.org/10.29407/nusamba.v7i2.17794
    Abstract views: 722 , pdf downloads: 558