Analisis Pengaruh Perceived Usefulness dan Perceived ease of use pada Minat Penggunaan Aplikasi Segari dengan Attitude toward using sebagai Variabel Intervening
DOI:
https://doi.org/10.29407/nusamba.v10i1.22199Keywords:
Perceived Ease of Use, Perceived Usefulness, Attitude toward using, Behavioral intention to use, Segari ApplicationAbstract
Research aim: This research aims to determine the influence of perceived usefulness and perceived ease of use on behavioral intention to use the sugar application through an Attitude toward using among sugar consumers in the Jakarta, Depok, Tangerang, and Bekasi areas.
Method: This research uses quantitative methods with a survey research type. Sampling used a non-probability sampling technique with a purposive sampling type.
Research Finding: Behavioral intention to use the Segari application is influenced by perceived ease of use and perceived usefulness with attitude toward using it as an intervening variable.
Theoretical contribution: This research shows that perceived ease of use and perceived usefulness with an attitude toward using it as an intervening variable are very effective in increasing interest in using the Segari application.
Practitionel implication: The implication of this research for companies is to continue to pay attention to and improve the Segari application in terms of ease of use by carrying out promotions, publications, and outreach to users to increase interest in using the application.
Research limitation: The results obtained are not entirely consistent with the findings of previous studies, especially on the relationship between Perceived Usefulness and Attitude toward using, as well as Perceived ease of use on Behavioral intention to use, which indicates the possibility of the influence of other external factors that have not been analyzed further.
Downloads
References
[1] Soelaeman H. Startup Segari Jamin Pelanggannya Mendapatkan Makanan Segar dan Pengiriman Cepat. [Online] 2022.
[2] Burhan F.A. & Yuliawati. 2022. "Transaksi Melonjak, Startup TaniHub hingga Sayurbox Impor Bahan Pangan." Katadata [Online] 2022
[3] Burhan F.A. & Setyowati D. Google Bongkar Potensi Bisnis Sayurbox hingga Segari Tahun Ini. Katadata [Online] 2022
[4] Turban, Efraim, David King, Dennis Viehland, Jae Lee. 2010. Electronic Commerce a Managerial Perspective. International Edition. Pearson Prentice Hall, New Jersey.
[5] Davis, F. D. (1989). Perceived Usefulness, Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008
[6] Ghozali, Imam. 2021. Aplikasi Analisis Multivariate dengan Program IBM SPSS 26. Badan Penerbit Universitas Diponegoro: Semarang
[7] Sugiyono. 2019. Metodelogi Penelitian Kuantitatif dan Kualitatif Dan R&D. Bandung: ALFABETA.
[8] Febia Manda, E., & Salim, R. (2021). Advanced Engineering and ScienceAnalysis of the Influence of Perceived Usefulness, Perceived ease of use and Attitude toward using Technology on Actual to Use Halodoc Application Using the Technology Acceptance Model (TAM) Method Approach. International Research Journal of Advanced Engineering and Science, 6(1), 135–140.
[9] Sucianti, N., Purwanto, H., & Nur Sulistiyowati, L. (2022). SIMBA SEMINAR INOVASI MANAJEMEN BISNIS DAN AKUNTANSI 4 Seminar Inovasi Manajemen Bisnis dan Akuntansi (SIMBA) 4 Fakultas Ekonomi dan Bisnis Universitas PGRI Madiun PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE MOBILE BANKING SELAMA PANDEMI DENGAN ATTITUDE TOWARDS USING SEBAGAI VARIABEL MEDIASI (STUDI PADA PENGGUNA MOBILE BANKING DI KOTA MADIUN).
[10] Setyawati, R. E. (2020). PENGARUH PERCEIVED USEFULLNESS, PERCEIVED EASE OF USE TERHADAP BEHAVIORAL INTENTION TO USE DENGAN ATITTUDE TOWARDS USING SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA GOPAY DIKOTA YOGYAKARTA). In Jurnal Ekobis Dewantara (Vol. 3, Issue 1).
[11] Sumardi, D. H. & Andreani, F. 2021. PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP USAGE BEHAVIOR MELALUI INTENTION TO USE PADA KONSUMEN ONLINE SHOP SAYURBOX DI SURABAYA. Agora, Vol. 9(1).
[12] Alsa, R. A. & Thomas, S. 2020. PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN ATTITUDE TOWARDS USING TERHADAP BEHAVIOURAL INTENTION TO USE PADA APLIKASI OVO. AGORA Vol 8(1).
[13] Setyawati, C. Y., & Polar, D. C. 2022. PENGARUH PERCEIVED USEFULNESS TERHADAP BEHAVIOR INTENTION TO USE E-WALLET GOPAY MELALUI MEDIASI ATTITUDE TOWARD USING DI KOTA TERNATE.Jurnal Akuntansi dan Pajak, 22(02).
[14] Handayani, S. W., Gunaningrat, R., & Suyatno, A. 2023 e-ISSN: 2988-5000. Jurnal Riset Ilmu Manajemen Dan Kewirausahaan, 1(5), 13–25. https://doi.org/10.61132/maeswara.v1i5.134
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Arief Iman Rachman, Naeli Umniati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
How to Cite
