Analisis Anteseden E-Money Adoption pada Masyarakat di Kota Batam

Della Jane  Wijaya; Ronny Arief  Firdiansyah; Pulung  Peranginagin

doi:10.29407/nusamba.v9i1.20173

Authors

Della Jane Wijaya Universitas Internasional batam
Ronny Arief Firdiansyah Universitas International Batam
Pulung Peranginagin Universitas International Batam

DOI:

https://doi.org/10.29407/nusamba.v9i1.20173

Keywords:

Ease of Use, Performance Expectancy, Habit, Covid-19 Risk, Behaviour Intention

Abstract

Research aim: This study intends to determine the intensity of people's behavior in using electronic money.

Design/Approach: This study was designed with a survey research model.

Research Finding: The study's outcome indicates that ease of use, performance risk expectations, habits, and COVID-19 risk had a significant positive effect on the actual use of e-money with behavioral intensity as mediation.

Theoretical contribution/Originality: This research shows that the use of e-money increased during pandemics.

Practitioner/Policy implication: This research can be useful for the e-money platform as material for R&D to provide expansion and improvement of the business side of the e-money company.

Research limitation: This research solely centered on several variables, i.e. ease of use, performance risk expectations, habits, and Covid-19 risk.

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