Analisis Anteseden E-Money Adoption pada Masyarakat di Kota Batam

  • Della Jane Wijaya Universitas Internasional batam
  • Ronny Arief Firdiansyah Universitas International Batam
  • Pulung Peranginagin Universitas International Batam
Abstract views: 77 , pdf downloads: 67
Keywords: Ease of Use, Performance Expectancy, Habit, Covid-19 Risk, Behaviour Intention

Abstract

Research aim: This study intends to determine the intensity of people's behavior in using electronic money. 

Design/Approach: This study was designed with a survey research model.

Research Finding: The study's outcome indicates that ease of use, performance risk expectations, habits, and COVID-19 risk had a significant positive effect on the actual use of e-money with behavioral intensity as mediation.

Theoretical contribution/Originality: This research shows that the use of e-money increased during pandemics.

Practitioner/Policy implication: This research can be useful for the e-money platform as material for R&D to provide expansion and improvement of the business side of the e-money company.

Research limitation: This research solely centered on several variables, i.e. ease of use, performance risk expectations, habits, and Covid-19 risk.

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Published
2024-04-01
How to Cite
Wijaya, D. J., Firdiansyah, R. A., & Peranginagin, P. (2024). Analisis Anteseden E-Money Adoption pada Masyarakat di Kota Batam. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 9(1), 75-86. https://doi.org/10.29407/nusamba.v9i1.20173