Aplikasi Mobile Untuk Menekan Biaya Penjualan Produk Pertanian Lokal
Abstract
Research aim: This mobile application development aims to directly connect local agricultural producers to their buyers without any intermediary party in order to keep the selling costs minimum.
Design/Methode/Approach: Rapid Application Development method with User Oriented are used in this research, which allows a relatively short development time and supports a more intense interaction with the related stakeholders.
Research Finding: This research finds that simplification of transactions and more exposure through this application is very important.
Theoretical contribution/Originality: This application has unique functions and interfaces that are designed as simple as possible to be easily operated by local agricultural producers, even with minimum digital literacy level.
Practitionel/Policy implication: This implicated on application speed factor, data transmission size, and minimum hardware requirements are also the main criterias on which this application development is based. The result is a new and unique mobile application which is easy to use, does not consume too much internet quota, and supports older smartphones which are very beneficial for stakeholder.
Research limitation: However system limitations such as integration with digital payment, rating systems, and recommendation systems still not covered yet.
Downloads
References
Dewan Ketahanan Pangan. Kebijakan Umum Ketahanan Pangan 2006 – 2009. Gizi dan Pangan. 2009;1(1):57–63. DOI: 10.25182/jgp.2006.1.1.57-63.
Basuki, U. Peranan pemerintah daerah melindungi produk lokal menghadapi globalisasi. Az-Zarqa': Jurnal Hukum Bisnis Islam, 2014, 6(1).
Tahwin, M., Dewi, D. A. L., & Mahmudi, A. A. Supply Chain Usaha Kecil Menengah (Studi Kasus Industri Batik Tulis Lasem Kabupaten Rembang). In PROSIDING SEMINAR NASIONAL & INTERNASIONAL, 2015.
Lubis, A. N. Peranan saluran distribusi dalam pemasaran produk dan jasa. FE Jurusan Manajemen Universitas Sumatera Utara, e-USU Repository Universitas Sumatera Utara, 2004.
Li Q, Liu Z. Research on Chinese C2C e-business institutional trust mechanism: case study on taobao and ebay (cn). In2007 International Conference on Wireless Communications, Networking and Mobile Computing 2007 Sep 21 (pp. 3787-3790). IEEE.
DeLyser D, Sheehan R, Curtis A. eBay and research in historical geography. Journal of Historical Geography. 2004 Oct 1;30(4):764-82.
Anwar S, McMillan R, Zheng M. Bidding behavior in competing auctions: Evidence from eBay. European Economic Review. 2006 Feb 1; 50(2):307-22.
Dhiranty A, Suharjo B, Suprayitno G. An analysis on customer satisfaction, trust and loyalty toward online shops (a case study of tokopedia. com). Indonesian Journal Of Business And Entrepreneurship (IJBE). 2017 May 11; 3(2):102-.
Lupi FR, Nurdin N. Analisis Strategi Pemasaran Dan Penjualan E-Commerce Pada Tokopedia. Com. Jurnal Elektronik Sistem Informasi dan Komputer. 2016 Dec 15;2(1):20-9.
Sari N, Saputra M, Husein J. Pengaruh electronic word of mouth terhadap keputusan pembelian pada toko online Bukalapak. com. Jurnal Manajemen Magister Darmajaya. 2017 Jan 3; 3(01):96-106.
Syuhada AA, Gambett W. Online marketplace for Indonesian micro small and medium enterprises based on social media. Procedia Technology. 2013 Jan 1; 11:446-54.
Susanto A, Sari CA, Rachmawanto EH, Mulyono IU. Implementasi Facebook Marketplace untuk Produk UMKM sebagai Upaya Peningkatan Pemasaran dan Penjualan Online. Abdimasku: Jurnal Pengabdian Masyarakat. 2020 Feb 11; 3(1):42-51.
Andamisari D. Penggunaan Status Whatsapp Sebagai Digital Marketing Warga Kecamatan Medan Satria Bekasi Di Era New Normal. LUGAS Jurnal Komunikasi. 2021 Jun 30; 5(1):66-72.
Nufusula R, Susanto A. Rancang Bangun Chat Bot Pada Server Pulsa Menggunakan Telegram Bot API. JOINS (Journal of Information System). 2018 May 31; 3(1):80-8.
Nurcholifah, I. Strategi marketing mix dalam perspektif syariah. Jurnal Khatulistiwa LP2M IAIN Pontianak, 2014, 4(1), 73-86.
Muttaqin, A. Transaksi E-Commerce Dalam Tinjauan Hukum Jual Beli Islam. Ulumuddin Journal of Islamic Legal Studies, 2011, 7(1).
Sugiyono D. Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Daud NM, Bakar NA, Rusli HM. Implementing rapid application development (RAD) methodology in developing practical training application systems. In2010 International Symposium on Information Technology 2010 Jun 15 (Vol. 3, pp. 1664-1667). IEEE.
Beynon-Davies P, Carne C, Mackay H, Tudhope D. Rapid application development (RAD): an empirical review. European Journal of Information Systems. 1999 Sep 1; 8(3):211-23.
Mackay H, Carne C, Beynon-Davies P, Tudhope D. Reconfiguring the user: Using rapid application development. Social studies of science. 2000 Oct; 30(5):737-57.
Copyright (c) 2023 Wan Sen Tjong
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.