Environmental Knowledge, Awareness, Attitude Toward Purchase Intervention Intervened by Infrastructure Readiness and Price Affordability of Electric Vehicle (Ev): Case in Indonesia
DOI:
https://doi.org/10.29407/nusamba.v10i1.19778Keywords:
Environmental knowledge, attitude, awareness, behavior, Purchase intention, Green Environment, AutomotiveAbstract
Research aim: This research aims to identify factors that influence Electric Vehicles (EV) ownership in Indonesia, including environmental knowledge, awareness, attitudes and affordability as intervention factors in purchasing decisions.
Method: A quantitative approach was used with a questionnaire survey of 136 eligible respondents.
Research Findings: Environmental knowledge, awareness, and attitudes have a positive influence on ownership of Electric Vehicles (EV). Attitudes also have a significant impact on purchase intentions, with price affordability as an intervening factor.
Theoretical Contribution: This research adds to the literature on the adoption of environmentally friendly technology and consumer behavior in owning Electric Vehicles (EV) in Indonesia.
Implications for Practitioners: The research results provide insights for manufacturers, marketers, and policymakers to increase the adoption of Electric Vehicles (EV) through education, environmental awareness campaigns, and price incentives.
Research Limitations: Limitations of this research include the limited sample size and not considering infrastructure and policy factors that can also influence the adoption of Electric Vehicles (EV).
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