Pengelolaan Karakter Green-Behavior Pada Generasi Milenial Dalam Meningkatkan Minat Penggunaan Green-Product

  • Ni Kadek Mita Ayu Wandari Universitas Pendidikan Nasional
  • Gede Sri Darma Universitas Pendidikan Nasional
Abstract views: 24 , pdf downloads: 6

Abstract

This study aims to manage the character of green-behavior for millennial generation in increasing interest in using green-products. This research indicates that how to manage and implement green-behavior characters for millennial generation in increasing interest in using green-products: (1) Green-behavior character is about how to manage the character of the millennial generation to generate interest in using green-products; (2) The character of green-behavior refers to the awareness of the millennial community in Denpasar City to have a high sense of concern of environment; (3) The implementation of the green-behavior character is carried out to help government jointly protect the environment.

References

Brown. (2003). “Buying or Browsing? An Exploration of Shopping Orientations and Online Purchase Intention, European Journal of Marketing, 37 (11/12): 1666-1684.”

Capra & Stone. (2010). “Smart by Nature: Schooling for Sustainability. The Journal of Sustanaibilty Education. [Online] June, 20, 2017. Retrived from: Http://Www.Susted.Com/Wordpress/Content/Trial-Author Change_2010_05/.”

D’Souza et al. (2006). “Green-products and Corporate Strategy: An Empirical Investigation’. Society and Business Review. Vol. 1 Iss: 2.”

Dahlia. (2014) . “Pendidikan Anak Usia Dini Berwawasan Lingkungan Dan Budi Pekerti Di Joga Green School. Thesis. Yogyakarta: UIN Sunan Kalijaga.”

Das & Gopal. (2014). “Linkages of Retailer Awareness, Retailer Association, Retailer Perceived Quality and Retailer Loyalty with Purchase Intention: A Study of Indian Food Retail Brands, Journal of Retailing and Consumer Services, 21 (3): 284–292.”

Durif & Caroline and Charles J. (2010). “In Search of a Green-product Definition. Innovative Marketing. Volume 6, Issue .”

Farela &Darma, G.S. (2017). “Celebrity Endorser, Daya Tarik Iklan, Brand Awareness Dan Brand Attitude.” Management dan Bisnis 14(1): 35–47.

Ferdinand & Augusty. (2014). “Metode Penelitian Manajemen. Semarang: BP Universitas Diponegoro.”

Goleman, D. & Barlow, Z. (2012).” Ecoliterate: how educators are cultivating emotional, social an ecological intelligence. Jossey Bass. A Wiley Imprint. USA Healdsburg, CA: Watershed Media.

Guanghui Ma dkk. (2018). “The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions, Scientific Research Publishing, 9: 1898- 1916.”

Han et al. (2010). “Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities, Tourism Management Journal, 31: 325-334.”

Handayani. (2012). “Pengaruh Atribut Produk Terhadap Loyalitas Pelanggan Green-product Sepeda Motor Honda Injection’. Management Analysis Journal (Volume 1 Nomor 2). Hlm. 1-2.”

Hassanudin. (2015). “The Urban Middle-Class Millenials Indonesia : Financial and Online Behavior. Jakarta : PT Alvara Strategi Indonesia.”

Hyun, E. (2000). “Presented at the Annual Conference of the American Educational Research Association. New Orleans, LA: American Educational Research Association.”

Ilman et al., (2017). “Analisis Pengolahan Sampah Plastik Rumah Tangga Dan Penerapan 3r (Reuse, Reduce, Recycle) Dalam Kehidupan Sehari-Hari Tugas.” Journal of Physical Chemistry B 8(1): 28–48.

Jamal Ma’mur Asmani. (2011). “Buku Panduan Internalisasi Pendidikan Karakter di Sekolah. Yogyakarta: Diva Press. ”Jawa Pos Radar Bali.com. “Wakapolresta: Mari Kita Lestarikan Alam Demi Generasi Mendatang.”

Jerome, S. (2014). “Millennials in the Workforce: Gen Y Workplace Strategy for the next Century. Journal of Social and Behavioral Research in Business. 5(1).1-12.”

Julianti et al. (2017). “Peran Sikap Dalam Memediasi Pengaruh Pengetahuan Dan Kepedulian Lingkungan Terhadap Niat Beli Produk Hijau. E-Jurnal Manajemen Unud, 6 (10): 5524-5551.”

Junaidi. (2005). “Pengaruh Kesadaran Lingkungan Pada Niat Beli Produk Hijau. Surakarta. BENEFIT.”

Kaufmann et al. (2012). “Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework. Amfiteatru Economic, 14 (31): 50-69.”

Kanten, I.K., and Darma, G.S. (2017). Consumer Behaviour, Marketing Strategy, Customer Satisfaction, and Business Performance, Jurnal Manajemen & Bisnis, 14 (2): 143-165.

Khoiriah. (2014). “Faktor-Faktor Yang Mempengaruhi Kesediaan Membeli Produk Hijau. Surakarta: Universitas Sebelas Maret.”

Kotler & Keller. (2009). “Marketing Management 13th Edition. New Jersey: Pearson Prentice Hall.”

Kаsаli & Rhenаld. (2005). “Sembilаn Fenomenа Bisnis. Jаkаrtа: Grаmediа.”

Kusnadi, D.S., and Darma, G.S. (2018). Menakar Implementasi Green Marketing Pada Usaha Kecil Menengah, Jurnal Manajemen & Bisnis, 15 (1): 1-18.

Lancaster & Stillman. (2002). “When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. New York: HarperCollins.”

Lickona. (2013). “Mendidik Untuk Membentuk Karakter: Bagaimana Sekolah Dapat Memberikan Pendidikan Tentang Sikap Hormat Dan Tanggung Jawab. Jakarta: Bumi Aksara.”

Lickona &Thomas (2012:81). “Mendidik Untuk Membangun Karakter” Bagaimana Sekolah Dalam Memberikan Pendidikan Tentang Sikap Hormat Dan Bertanggung Jawab” Judul Asli: Educating for Character: How Our Schools Can Teach Respect And Reponsibility. Jakarta : PT. Bumi Aksara.”

Maharani & Darma,G.S. (2018). “Consumer Purchasing Behavior Analysis on Impulse Buying, 15(3): 16–37."

Maichum et al. (2016). “Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green-products among Thai Consumers. MDPI Sustainability Journal, 8 (1007): 1-20.”

Manongko et al. (2011). “Melalui Green Marketing Dan Pengaruhnya Terhadap Keputusan Pembelian Minat Membeli Produk Organik. Tesis Tidak Dipublikasikan.”

Nurul, K. (2019). “Analisis Pengaruh Pengetahuan Dan Kepedulian Lingkungan Terhadap Penerapan Theory of Planed Behavior Dan Minat Penggunaan Tas Reusable Di Kota Denpasar.”

Ogi, I. (2016). “Minat Beli Produk Yang Mengimplementasikan Green Marketing Dilihat Dari Faktor Kesadaran Lingkungan, Kesediaan Membayar Dan Gaya Hidup (Studi Pada Ibu Rumah Tangga Di Bandar Jaya Timur).”

Puk & Behm . (2003). “The Diluted Curriculum: The Role of Government in Developing Ecological Literacy as the First Imperative in Ontario Secondary Schools. Canadian Journal of Environmental Education. 8, p. 217±232.”

Rath & Ramesh. (2013). “An Impact of Green Marketing on Practices of Supply Chain Management in Asia: Emerging Economic Opportunities and Challenges. International Journal of Supply Chain Management(Volume 2 Nomor 1).”

Rini dkk. (2017). “Pengaruh Pengetahuan Lingkungan Dan Kepedulian Lingkungan Terhadap Sikap Dan Niat Beli Produk Hijau ‘The Body Shop’ Di Kota Denpasar, E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 6 (1): 137- 166.”

Robert, D. (2011). “Green Marketing Management. Mason: South-Western Cengage Learning.”

Shaputra. (2013). “Penerаpаn Green Mаrketing Pаdа Bisnis Produk Kosmetik. Jurnаl JIBEKА Vol. 7, No 3. Hаl. 47-53.”

Suci, U. (2018) . “Pengenalan Green Behaviour Melalui Ecoliteracy Pada Anak Usia Dini.”

Sugiyono. (2018). “Metode Penelitian Kuantitatif, Kualitatif & RND. Bandung: Alfabeta.”

Suprapti & Sri. (2010). “Perilaku Konsumen. Denpasar: Udayana University Press.”

Syaodih & Handayani. (2015)." Menumbuhkan Green Behaviour Pada Anak Usia Dini Melalui Pembelajaran Proyek. Proceeding 6th Pedagogy International Seminar 2015. II, p. 521.”

Usadi et al. (2015). “Peran Kepedulian Pada Lingkungan Dalam Memediasi Pengaruh Pengetahuan Tentang Lingkungan Terhadap Niat Pembelian Produk Hijau (Studi Pada Produk TV LED Merek Samsung Di Kota Denpasar), E-Jurnal Manajemen Unud, 4 (1): 39-58.”

Winarsih. (2015). “The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes, 50 (2): 179–211.”

Wiyani & Novar, A. (2013). “Membumikan Pendidikan Karakter Di SD. Yogyakarta: Ar-Ruzz Media.”

World Economic Forum’s Global Shapers Survery. (2017). “Generasi Milenial Lebih Peduli Terhadap Isu Lingkungan Seperti Isu Perubahan Iklim Daripada Isu Dunia Lainnya.”

Published
2021-04-04
How to Cite
Ni Kadek Mita Ayu Wandari, & Gede Sri Darma. (2021). Pengelolaan Karakter Green-Behavior Pada Generasi Milenial Dalam Meningkatkan Minat Penggunaan Green-Product. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 6(1), 49 - 61. https://doi.org/10.29407/nusamba.v6i1.14778