Kolaborasi Content Marketing dan Event Marketing sebagai Strategi Meningkatkan Loyalitas Pelanggan Wisata Korea Fantasy

Abstract

Research aim : Determine the collaboration of content marketing and event marketing as a strategy to increase customer loyalty of Korea Fantasy Kediri Tourism. The research approach uses qualitative with case studies.

Design/Methode/Approach : Data collection techniques through: interviews, observations, online and offine documentation. Data validation uses data source triangulation.

Research Finding : The results of the study: (1) Content marketing through content cretion begins with conceptualizing, sharingideas, photos and videos uploaded at any time, and does not yet have a special team, content sharing uses social media and Tik Tok as superior media, conecting through the government, hotels, restaurants, universities / schools, and communities, and for coummunity buildings using social media and meetings. (2) Event marketing through the enterprise by creating events that are in accordance with the event and attractive, entertainment by inviting popular artists and creatingevents that have value benefits, exitments through events that create happiness, pride, and satisfaction.

Theoretical contribution/Originality : This research shows that collaboration between content marketing and event marketing can create a more immersive experience for customers. By combining engaging content and interactive events, companies can significantly increase customer engagement.

Practitioner/Policy implication : Social media plays an important role in promoting events and content. By utilizing these platforms, companies can invite participation, spread information, and build momentum.

Research limitation : The rapidly changing marketing environment may affect the relevance of the strategies proposed in this study. Changes in trends or consumer preferences could make the strategies less effective over time.