Pengembangan Produk Celana Denim Berbasis Preferensi Konsumen Untuk Meningkatkan Keunggulan Bersaing

  • Fitriya Nur Azizah Telkom University
  • Yati Rohayati Telkom University
  • Meldi Rendra Telkom University
Abstract views: 117 , pdf downloads: 109
Keywords: MSMEs, product development, consumer preferences, competitive advantage, conjoint analysis

Abstract

Research aim : This research aims to explore consumer preferences which will be used as a basis for product development in Micro, Small, and Medium Enterprises (MSMEs) that have received limited market response.

Design/Methode/Approach : This research uses a survey research model with conjoint analysis method.

Research Finding : The research findings indicate that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences can enhance competitive advantage.

Theoretical contribution/Originality : This research also proves that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences through market surveys can effectively identify market needs.

Practitionel/Policy implication : Developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences plays a role in increasing sales, enhancing product value, and improving competitiveness.

Research limitation : In an effort to enhance the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs), this research only focuses on the development of their products.

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References

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Published
2024-03-29
How to Cite
Fitriya Nur Azizah, Yati Rohayati, & Meldi Rendra. (2024). Pengembangan Produk Celana Denim Berbasis Preferensi Konsumen Untuk Meningkatkan Keunggulan Bersaing. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 9(1), 119-133. https://doi.org/10.29407/nusamba.v9i1.20645