Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu
Abstract
R
Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe.
Design/Methode/Approach: Quantitative method with survey research model
Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe
Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications
Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application.
Research limitation: Variable selection only uses two independent variables: perceived quality and value.
Downloads
References
Rizaty MA. Pengguna Media Sosial di Indonesia Sebanyak 212 Juta pada 2023. DataIndonesiaId 2023.
Pahlevi R. Layanan Streaming Film Jadi Konten Berbayar Favorit Pengguna Internet. Databoks 2021.
Erlangga H. Effect Of Digital Marketing And Social Media On Purchase Intention Of Smes Food Products. Turkish J Comput Math … 2021.
Siagian AO, Martiwi R, Indra N. Kemajuan Pemasaran Produk Dalam Memanfaatkan Media Sosial Di Era Digital. J Pemasar Kompetitif 2020.
Kumar P, Singh G. Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers. Handb Res Innov Technol Mark Connect Consum 2020:20.
Menon D. Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective. Telemat Informatics Reports 2022;5.
Utami SM, Komariah K, Danial RDM. Analisis Short Video Marketing Dan Persepsi Merek Terhadap Minat Beli. Manag Stud … 2022;3:1655–60.
Agustini MP, Komariah K, Mulia F, Sukabumi UM. Analisis Interaksi Sosial Konten Marketing Dan Influencer Marketing Terhadap Minat Beli Produk Kosmetik (Survey Pada Konsumen Produk Dear Me Beauty Di Kota Sukabumi). Manag Stud Entrep J 2022;3:1601–10.
Meiliani N, Ferdinand T. Analisis Pengaruh Daya Tarik Desain Produk, Daya Tarik Promosi, Dan Persepsi Kualitas Terhadap Citra Merek Serta Dampaknya Terhadap Minat Beli Pembelian Konsumen. Diponegoro J Manag 2015;5:1–11.
Saleem BA, Ghafar A, Ibrahim M, Yousuf M, Ahmed N. Product Perceived Quality and Purchase Intention withConsumer Satisfaction. Glob J Manag Bus Res E Mark 2015;15:p21-28.
Lismanizar A, Utami S. Pengaruh Keamanan Pangan, Kesadaran Kesehatan, Nilai Yang Dirasakan Dan Harga Terhadap Niat Beli Makanan Cepat Saji Pada Konsumen Kfc Di Kota Banda Aceh. J Ilm Mhs Ekon Manaj 2018;3:85–95.
Nuralita A. Berapa Harga Langganan Viu untuk Nonton Film, Drama Korea, dan Anime? TribunJogjaCom 2022.
Prof. Dr. Sugiyono. Metode Penelitian Kuantitatif Dan Kualitatif Serta R&D. 2013.
I G. Model Persamaan Struktural Konsep dan Aplikasi dengan Program AMOS 24Model Persama. Semarang: Badan Penerbit Universitas Diponegoro Semarang; 2018.
Prasetiyo AB. Manajemen Kegiatan Kerja Warga Binaan Pemasyarakatan dan Tahanan di Rumah Tahanan Kelas I Cipinang. JMK (Jurnal Manaj Dan Kewirausahaan) 2020;5:79. https://doi.org/10.32503/jmk.v5i2.1000.
Copyright (c) 2023 Dini Kartika, Kokom Komariah, Faizal Mulia Z
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
