Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu
DOI:
https://doi.org/10.29407/nusamba.v8i2.19832Keywords:
Perceived Quality, Perceived Value, Intention to Subscribe, Video on DemandAbstract
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Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe.
Design/Methode/Approach: Quantitative method with survey research model
Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe
Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications
Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application.
Research limitation: Variable selection only uses two independent variables: perceived quality and value.
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