Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu

Dini Kartika; Kokom  Komariah; Faizal Mulia  Z

doi:10.29407/nusamba.v8i2.19832

Authors

Dini Kartika Universitas Muhammadiyah Sukabumi
Kokom Komariah Universitas Muhammadiyah Sukabumi
Faizal Mulia Z Universitas Muhammadiyah Sukabumi

DOI:

https://doi.org/10.29407/nusamba.v8i2.19832

Keywords:

Perceived Quality, Perceived Value, Intention to Subscribe, Video on Demand

Abstract

R

Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe.

Design/Methode/Approach: Quantitative method with survey research model

Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe

Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications

Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application.

Research limitation: Variable selection only uses two independent variables: perceived quality and value.

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