Competitive Advantage And Sustainable Tourism Balkondes At Borobudur Area Magelang Regency
Abstract
The phenomena of stagnant tourists’ visits at Balkondes is the background why this study is carried out will lead to the shortage of people’s revenue. It is proposed to identify the competitiveness of Balkondes tourism in Borobudur Area, Magelang Regency with the approach of Porter’s Diamond and to formulate the sustainable tourism strategy with SWOT. Data collection employs structured interview with technique of informant determination by using the combination of quota sampling technique and accidental sampling technique with 200 respondents. The research result indicates the correlation and mutual support between each main component of Porter’s Diamond as well as the main component with supporting factors. As resulted by SWOT analysis, Balkondes has Strength and Opportunities that could be optimized as a strategy to sustain the tourism, on the other hand, the existence of Weakness and Threats could obstruct the sustainability of Balkondes tourism in Borobudur Area Magelang Regency.
Downloads
References
Badarab F, Trihayuningtyas E, Suryadana ML. Strategi Pengembangan Destinasi Pariwisata di Kepulauan Togean Provinsi Sulawesi Tengah. J Tour Hosp Essentials J 2017;7:97–112. https://doi.org/10.17509/thej.v7i2.9016.
Republik Indonesia. Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 Tentang Kepariwisataan. 2009. https://doi.org/10.1108/08858620810841498.
Harefa M. Dampak Sektor Pariwisata Terhadap Penerimaan Daerah Di Kabupaten Belitung. J Ekon Kebijak Publik 2020;11:65–77.
Millatina AN, Hakimi F, Zaki I, Yuningsih I. Peran Pemerintah Untuk Menumbuhkan Potensi Pembangunan Pariwisata Halal Di Indonesia. J Manaj Dan Bisnis Indones 2019;5:96–109.
Sayogi KW, Dermatoto A. Pengembangan Pariwisata Bahari (Studi Deskriptif Pada Pelaku Pengembangan Pariwisata Bahari Pantai Watukarung Desa Watukarung Kecamatan Pringkuku Kabupaten Pacitan). J Dev Soc Chang 2018;1:9–17.
Delita F, Elfayetti, Sidauruk T. Analisis Swot Untuk Strategi Pengembangan Obyek Wisata Pemandian Mual Mata Kecamatan Pematang Bandar Kabupaten Simalungun. J Geogr 2017;9:41–52. https://doi.org/10.24114/jg.v9i1.6037.
A. LA. Faktor Eksternal Industri Pariwisata di Kota Padang dengan Pendekatan Pestel Analysis. J Pariwisata Pesona 2018;3:145–57. https://doi.org/10.26905/jpp.v3i2.2401.
Mínguez C, Martínez-Hernández C, Yubero C. Higher education and the sustainable tourism pedagogy: Are tourism students ready to lead change in the post pandemic era? J Hosp Leis Sport Tour Educ 2021;29:1–14. https://doi.org/10.1016/j.jhlste.2021.100329.
Brzustewicz P, Singh A. Sustainable consumption in consumer behavior in the time of covid-19: Topic modeling on twitter data using lda. Energies 2021;14. https://doi.org/10.3390/en14185787.
Sánchez-Teba EM, García-Mestanza J, Rodríguez-Fernández M. The application of the inbound marketing strategy on costa del sol planning & tourism board. Lessons for post-covid-19 revival. Sustain 2020;12:1–15. https://doi.org/10.3390/su12239926.
Pradana CS, Iban C, Setyastama R. Tourism Impact On Conservation And Utilization Of Borobudur Temple After Being Declared As Ten New Bali Tourist Destination In Indonesia. J Indones Tour Dev Stud 2020;8:79–84. https://doi.org/10.21776/ub.jitode.2020.008.02.03.
Agustina C, Sardiarinto, Ambarsari DA, Rahmawati E, Fauzi A. Optimization of Tourism Route “Balkondes Tour” in Borobudur using the Greedy Algorithm. 7th Int. Conf. Cyber IT Serv. Manag. CITSM, 2019, p. 2–6. https://doi.org/10.1109/CITSM47753.2019.8965397.
Sarwono, Pratama W. Analisis Daya Saing Kedelai Indonesia. JEJAK J Ekon Dan Kebijak 2014;7:134–40. https://doi.org/10.15294/jejak.v7i2.3894.
Estevão C, Nunes S, Ferreira J, Fernandes C. Tourism Sector Competitiveness In Portugal: Applying Porter’s Diamond. Tour Manag Stud 2018;14:30–44. https://doi.org/10.18089/tms.2018.14103.
Mustika A, Khrisna Aditya M. SWOT Analysis of Rural Tourism Development: Case Study of Kampung Tajur, Purwakarta. 2nd Int. Conf. Tour. Gastron. Tour. Destin. (ICTGTD 2018), vol. 52, 2018, p. 19–28. https://doi.org/10.2991/ictgtd-18.2018.3.
Vladi E. Tourism Development Strategies, SWOT Analysis And improvement Of Albania’s Image. Eur J Sustain Dev 2014;3:167–78. https://doi.org/10.14207/ejsd.2014.v3n1p167.
Sotiriadis MD, Varvaressos S. A Strategic Analysis Of The Greek Leisure Tourism: Competitive Position,Issues And Challenges. Mediterr J Soc Sci 2015;6:319–32. https://doi.org/10.5901/mjss.2015.v6n1s1p319.
Mamun; MA Al, Zayed NM, Hossain MS. Using Porters’s Diamond To Determine The Condition Of ICT In A Developing Country: A Study On Bangladesh. Int J Bus Manag Rev 2013;1:138–50.
Turnip SML, Suharyono, Mawardi MK. Analisis Daya Saing Crude Palm Oil (CPO) Indonesia di Pasar Internasional. J Adm Bisnis 2016;39:185–94.
World Tourism Organization (UNWTO). Sustainable development 2005. https://www.unwto.org/sustainable-development (accessed July 22, 2022).
Spanos YE, Prastacos G. Understanding organizational capabilities: Towards a conceptual framework. J Knowl Manag 2004;8:31–43. https://doi.org/10.1108/13673270410541024.
Boonpattarakan A. Model of Thai Small and Medium Sized Enterprises’ Organizational Capabilities: Review and Verification. J Manag Res 2012;4. https://doi.org/10.5296/JMR.V4I3.1557.
Halwani H. Ekonomi Internasional dan Globalisasi Ekonomi. Kedua. Bogor: Ghalia Indonesia; 2005.
Kaunang WRC. Daya Saing Ekspor Komoditi Minyak Kelapa Sulawesi Utara. J EMBA 2013;1:1304–16.
Rangkuti F. Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication. Jakarta: PT. Gramedia Pustaka Utama; 2009.
Rakić T. In Conclusion: Opening New Research Avenues With Visual Research Methodologies. Int J Tour Cities 2019;5:109–24. https://doi.org/10.1108/IJTC-06-2019-111.
Ritchie BW, Jiang Y. A Review Of Research On Tourism Risk, Crisis And Disaster Management: Launching The Annals Of Tourism Research Curated Collection On Tourism Risk, Crisis And Disaster Management. Ann Tour Res 2019;79. https://doi.org/10.1016/j.annals.2019.102812.
Pikkemaat B, Peters M, Bichler BF. Innovation Research In Tourism: Research Streams And Actions For The Future. J Hosp Tour Manag 2019;41:184–96. https://doi.org/10.1016/j.jhtm.2019.10.007.
Sharma P, Nayak JK. Understanding Memorable Tourism Experiences As The Determinants Of Tourists’ Behaviour. Int J Tour Res 2019;21:504–18. https://doi.org/10.1002/jtr.2278.
Reniati, Bidayani E, Khairiansyah. Factors That Affect The Development Of Tourism On The Belitung Island. Int. Conf. Marit. Archipel. (ICoMA 2018), vol. 167, 2019, p. 211–4. https://doi.org/10.2991/icoma-18.2019.45.
Dalimunthe DY, Valeriani D, Hartini F, Wardhani RS. Kesiapan Infrastruktur Pendukung pada Destinasi Wisata dalam Mewujudkan Sustainable Tourism Development. Society 2020;8:227–44.
Sihombing NE, Hutagalung IJB. Strategi Pengembangan Sektor Pariwisata Kabupaten Toba dalam Upaya Meningkatkan Pendapatan Asli Daerah. JISPOL J Ilmu Sos Dan Polit 2021;1:150–72.
Manafe J., Setyorini T, Alang YA. PEMASARAN PARIWISATA MELALUI STRATEGI PROMOSI OBJEK WISATA ALAM, SENI DAN BUDAYA (Studi Kasus di Pulau Rote NTT). BISNIS J Bisnis Dan Manaj Islam 2016;4:101. https://doi.org/10.21043/bisnis.v4i1.1687.
Gryshchenko O, Babenko V, Bilovodska O, Voronkova T, Ponomarenko I, Shatskaya Z. Green tourism business as marketing perspective in environmental management. Glob J Environ Sci Manag 2022;8:117–32. https://doi.org/10.22034/GJESM.2022.01.09.
Tyas Rosani. Strategi Peningkatan Kompetensi Pekerja Pariwisata-Studi Kasus Sertifikasi BNSP di Bintan. J Inov Penelit 2022;2:2697–704.
Noerchoidah, Evita Purnaningrum, Rina Fariana, Subakir. Peningkatan Kualitas SDM Dalam Mendukung Pengembangan Desa Wisata Banjarsari Kecamatan Manyar Kabupaten Gresik. Ekobis Abdimas J Pengabdi Masy 2020;1:125–30. https://doi.org/10.36456/ekobisabdimas.1.2.3028.
Copyright (c) 2022 Andhatu Achsa, Dian Marlina Verawati, Rian Destiningsih, Ivo Novitaningtyas
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
