Analisis Sentimen Konsumen Selama Pandemi Covid-19 di Kota Semarang Menggunakan Tableau
This study aims to analyze consumer sentiment during the pandemic in Semarang City. The data analysis techniques used are: (1) Business Intelligence with data visualization using Tableau and (2) to determine the effect or impact of the results of consumer sentiment, the second analysis uses trend analysis to estimate complex future prediction models. Based on the results that have been carried out in research on consumer sentiment and its impact on the retail business in Semarang City, consumer consumption patterns during the pandemic remain unchanged compared to before the pandemic. The conclusion in this study is the projection of time and expectations for retail businesses during the pandemic, which is an average of 6 months after the pandemic subsides they will return to normal. It also adjusts to the financial and operational capabilities of each retailer.
Doms M, Morin N. Consumer Sentiment, the Economy, and the News Media. 2004.
Fuhrer JC. What role does consumer sentiment play in the U.S. macroeconomy? New Engl Econ Rev 1993:32–44.
Gillitzer C, Prasad N. Discussion Paper The Effect of Consumer Sentiment on Consumption 2016.
Mehta S, Saxena T, Purohit N. The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient? J Health Manag 2020;22:291–301. https://doi.org/10.1177/0972063420940834.
Sheth J. Impact of Covid-19 on consumer behavior: Will the old habits return or die? J Bus Res 2020;117:280–3. https://doi.org/10.1016/j.jbusres.2020.05.059.
Stanciu S, Radu RI, Sapira V, Bratoveanu BD, Flore AM. Consumer Behavior in Crisis Situations. Research on the E ffects of COVID - 19 in Romania. Ann “Dunarea Jos” Univ Galati Fascicle I Econ Appl Informatics Years 2020. https://doi.org/10.35219/eai1584040975.
Kellstedt PM, Linn S, Hanah AL. The polls-review: The usefulness of consumer sentiment: Assessing construct and measurement. Public Opin Q 2015;79:181–203. https://doi.org/10.1093/poq/nfu056.
Golinelli R, Parigi G. Consumer Sentiment and Economic Activity. J Bus Cycle Meas Anal 2004;2004:147–70. https://doi.org/10.1787/jbcma-v2004-art10-en.
Gordon D, Ford A, Triedman N, Hart K, Perlis R. Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study. J Particip Med 2020;12:e13924. https://doi.org/10.2196/13924.
Melo PN, Machado C. Business Intelligence and Analytics in Small and Medium Enterprises. CRC Press Taylor & Francis Group; 2020.
Howson C. Successful Business Intelligence. 2014.
Copyright (c) 2022 Riyanto1, Aryan Eka Prastya Nugraha2*, Inayah Adi Sari3, Dwi Prastiyo Hadi4
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.