Inovasi, Kepercayaan, Dan Electronic Word Of Mouth Untuk Mendorong Minat Berkunjung Wisatawan Pantai Gemah Tulungagung

  • Raihan Wishal Nafis Universitas Panca Marga
Abstract views: 10 ,
Keywords: inovasi, e-WOM, Trust

Abstract

This research was conducted to reveal the behavior of tourists in terms of their decision to visit Gemah Beach in Tulungagung. This research can be used by the tourism manager of Gemah Beach to understand what is most important for tourists. Innovation, trust, and electronic word of mouth are thought to influence tourists' decisions to visit Gemah Tulungagung Beach. While the sampling technique is non-probability sampling by means of purposive sampling where sampling from the population is done randomly and with certain considerations by taking 100 respondents. The results showed that Innovation (X1), Trust (X2) and Electronic Word of Mouth (X3) had a significant effect with the respective values of β were 0.102; 0.478; and 0.691.

Keywords: Innovation, Trust, Electronic Word of Mouth, Visit Intention

References

Adytia, C.A., & Yuniawati, Y. 2016. Pengaruh Customer Experience Terhadap Revisit Intention Di The Trans Luxury Hotel Bandung (Survei Pada Wisatawan Sebagai Individual First Timer Guest The Trans Luxury Hotel Bandung). Journal Tourism And Hospitality Essentials, 5(1)

Amalia, R., Yahya, A., Nurhalis, N., Idris, S., Mahdi, S., Putra, T. R. I., & Sartiyah, S. (2019). Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations. Paper presented at the 1st Aceh Global Conference (AGC 2018).

Aprilia, E.R., Sunarti.,Pangestuti, E. 2017. PengaruhDaya Tarik WisatadanFasilitasLayananTerhadapKepuasanWisatawan di PantaiBalekambangKabupaten Malang. Jurnal Bisnis dan Manajemen

Kotler, P dan Amstrong, G. (2008). Prinsip-Prinsip Pemasaran. Edisi 12. Jakarta : Erlangga

Kusuma, Yohanes Surya. 2014. “Pengaruh Brand Experience Terhadap Brand Loyalty

” Jurnal Manajemen Pemasaran Petra 2(1): 1–11.

Liang, S. W.-J., Ekinci, Y., Occhiocupo, N., & Whyatt, G. (2013). Antecedents of travellers' electronic word-of-mouth communication. Journal of Marketing Management, 29(5- 6), 584-606.doi:10.1080/0267257X.2013.771204

Lin, C.-J. (2014). Chinese tourists in Taiwan: Motivation and satisfaction. World Journal of Management, 5(1), 20-35.

Mao, Z., & Lyu, J. (2017). Why travelers use Airbnb again? An integrative approach to understanding travelers’ repurchase intention. International Journal of Contemporary Hospitality Management, 29(9), 2464-2482. doi:10.1108/IJCHM-08-2016-0439

Miao, Y. (2015). The Influence of Electronic-WOM on Tourists' Behavioral Intention to Choose a Destination: A case of Chinese Tourists Visiting Thailand. 8(1).

Nafis, RW. (2020). Pengaruh Citra Destinasi dan Kepercayaan Wisatawan terhadap Keputusan Berkunjung. Jurnal Ilmiah Ecobuss, 8(1), 40-45

Nofriyanti, Ayesha Rizky. 2017. 22 Jurnal Ekonomi BisnisEkonomi Bisnis Pengaruh Brand Trust, Brand Image, Perceived Quality, Brand Loyalty Terhadap Brand Equity Pengguna Telkomsel.

Palmer. 2008. Service , Quality & Satisfaction. Yogyakarta : Andi Offset

Putra, M., and N. Ekawati. 2017. “Pengaruh Inovasi Produk, Harga, Citra Merek DanKualitas Pelayanan Terhadap Loyalitas Pelanggan Sepeda Motor Vespa.” E-Jurnal Manajemen Universitas Udayana 6(3): 255365.

Rahanatha, Gede Bayu, and I Made Arya Dharmayana. 2017. “Pengaruh Brand Equity, Brand Trust, Brand Preference, Dan Kepuasan Konsumen Terhadap Niat Membeli Kembali.” E-Jurnal Manajemen Unud 6(4):2018–46.

Rasyid, Harun, and Agus Tri Indah. 2015. “Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha Di Kota Tangerang Selatan.” Perspektif 16(1): 39–49.

Rogers, Everett M. 2003. Diffusion of Innovations, 5th Edition. New York: Free Press.

Romdonah, Rinda, Aziz Fathoni, and Andi Tri Haryono. 2015. “Pengaruh Inovasi Produk, Harga Dan Brand Image Terhadap Keputusan Pembelian Sepeda Motor Honda Beat (Studi Kasus Pada Konsumen Dealer Honda Pratama Kurnia Kasih).” Journal of Management 1(1): 7.

Saleem, Muhammad. Mazhar, & Naheed. 2017. Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics Vol. 29 No. 5, 2017 pp. 1136-1159.

Setiawan, Anton A.; Kussudiyarsana; Imronudin. 2015. “Brand Trust and Brand Loyalty, an Emperical Study in Indonesia Consumers.” British Journal of Marketing Studies 4(3): 37–47.

Sinurat, Eliana Susi Mentari; Lumanauw, Bode; Roring, Ferdy. 2017. “Pengaruh Inovasi Produk, Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Mobil Suzuki Ertiga.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5(2): 2230–39.

Syaharuddin, S. (2020). Menimbang Peran Teknologi dan Guru dalam Pembelajaran di Era

COVID-19. Menimbang Peran Teknologi dan Guru dalam Pembelajaran di Era COVID-19. The Innovation of Social Studies Journal,1(2)

Zainal, N. T. A., Harun, A., & Lily, J. (2017). Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers. Asia Pacific Management Review,22(1)

Published
2021-04-21
How to Cite
Nafis, R. W. (2021). Inovasi, Kepercayaan, Dan Electronic Word Of Mouth Untuk Mendorong Minat Berkunjung Wisatawan Pantai Gemah Tulungagung. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, 6(1). https://doi.org/10.29407/nusamba.v6i1.15546