Analisis Pentingnya Online Customer Review Dalam Mempengaruhi Keputusan Pembelian Produk Gadget
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Abstract
Research aim: This study aims to determine the role of online customer reviews in purchase decisions for gadget products on the Shopee marketplace.
Design/Methode/Approach: This research used quantitative associative methods and online questionnaires were used to collect research data.
Research Finding: The regression analysis using SPSS showed a significant influence between online customer reviews and respondent’s gadget purchase decisions on the Shopee marketplace.
Theoretical contribution/Originality: Respondents are more likely react positively to information that is considered trustworthy and honest.
Practitioner/Policy implication: This finding is important for sellers and Shopee to improve online customer reviews' quality in increasing gadget product purchases.
Research limitation: Due to the utilization of a convenience sampling method and a limited number of participants, the findings from this study cannot be applied to the entire population.
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