Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media
DOI:
https://doi.org/10.29407/nusamba.v7i2.17677Abstract
The purpose of this study is to find out and explain the development of information systems as a sales medium at Tongs Media in terms of SWOT analysis. This study uses a qualitative paradigm by using case studies. The findings in this study are the marketing strategy, especially the marketing information system implemented by Tongs Media, which includes several strategies, which include picking up the ball strategy, building a network, providing excellent service, and providing satisfactory service. So that this research can provide a SWOT analysis design for marketing information systems so that researchers can find out and can provide marketing strategies for the future.
Keywords: SWOT analysis, Information System, Marketing.
Downloads
References
Sugiyanto., Luh Nadi IKW. Studi Kelayakan Bisnis. 2020.
Abdul K. Pengenalan Sistem Informasi Edisi Revisi. Andi Offest, Yogyakarta 2014.
Krismiaji. Sistem Informasi Akuntansi. Edisi keem. Yogyakarta: UPP STIM YKPN.; 2015.
Kotler P, Keller KL. Marketing Management 15th Global edition (Global). Harlow Pearson Educ Ltd 2016.
Cravens, D. W., & Piercy NF. Strategic Marketing. New York: McGrawhill International Edition.; 2007.
Hurriyati R. Bauran Pemasaran dan Loyalitas Konsumen. Bandung: ALFABETHA; 2010.
Rangkuti F. Analisis Swot: Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, Dan OCAI. ke-24. Gramedia Pustaka Utama 2018.
Fatimah FND. Teknik analisis SWOT. Anak Hebat Indonesia; 2016.
Moleong L. Metodologi Penelitian Kualitatif. Edisi revi. Bandung: PT Remaja Rosdakarya; 2014.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
How to Cite
