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Abstract

Digital marketing is the marketing of products or services using digital technology, The focus of this paper is on conceptual understanding of digital marketing and the purpose of the PKM  is to help partners use social media to  market their products. Partners in this PKM are members of the DWP UPT PSDA WS Brantas in Kediri. The partner’s problem is the lack of knowledge in marketing their products, especially the use of digital marketing. The PKM  team  conveyed  digital marketing socialization so that it could increase family income. The socialization method used is lecture, question and answer, and simulation. The target to be achieved in this PKM  is the socialization of digital marketing in an effort to increase the income of DWP members so that they become prosperous families and  increasing the empowerment of partners  and the ability to take advantage of marketing opportunities through digital marketing.

Keywords

Digital Marketing Socialization Increase Income of DWP members

Article Details

Penulis yang menerbitkan jurnal ini menyetujui persyaratan berikut:

  1. Hak cipta atas artikel apa pun dipegang oleh penulisnya.
  2. Penulis memberikan jurnal, hak publikasi pertama dengan karya yang dilisensikan secara bersamaan di bawah Lisensi Atribusi Creative Commons yang memungkinkan orang lain untuk membagikan karya dengan pengakuan atas kepenulisan dan publikasi awal karya tersebut dalam jurnal ini.
  3. Penulis dapat membuat pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan dari publikasi awalnya di jurnal ini.
  4. Penulis diizinkan dan didorong untuk memposting karya mereka secara online (misalnya, di repositori institusional atau di situs web mereka) sebelum dan selama proses pengiriman, karena hal itu dapat mengarah pada pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan.
  5. Artikel dan materi terkait yang diterbitkan didistribusikan di bawah Lisensi Internasional Creative Commons Attribution-ShareAlike 4.0
How to Cite
ISTIASIH, H. (2022). Sosialisasi Digital Marketing Dalam Upaya Meningkatkan Income Anggota Dwp Upt Psda Ws Brantas Di Kediri. Jurnal Pengabdian Masyarakat Nusantara, 1(2), 29-39. https://doi.org/10.29407/dimastara.v1i2.17985

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