Article Sidebar

Download
pdf
Statistic
Read Counter : 66 Download : 70

Downloads

Download data is not yet available.

Main Article Content

Abstract

The aim of this research is to reveal product innovation strategies and the impact of implementation on Bouquet MSMEs in Jombang Regency. By uncovering the phenomenon, we will be able to find out what product innovations are being implemented and what the impact of changes will be on the sales volume of Bouquet MSMEs in Jombang Regency. In uncovering this phenomenon, researchers used a qualitative descriptive approach with various data collection methods including using interviews, observation and documentation methods. The informants in this research were bouquet entrepreneurs including Lail Craft, Mita-Made Bouquets, and Livia Felt Bouqet. The researcher carries out data analysis starting with the researcher starting by carrying out the data collection process using the chosen method, then the researcher carries out data reduction based on the results of data collection that have been received from key informants and supporting informants in the research, and after that in the third process the researcher presents the data through tabulation, and in the final process, the researcher draws conclusions. To test the validity, the researcher used source triangulation and method triangulation. The research results that the researchers can reveal include the researchers making changes to current strategies according to current developments in the era of the 2024 generation. The product innovation strategy carried out on bouquet products includes changing the design of the bouquet and also making a bouquet that is more flexible to suit customer desires. The designs are not just flower bouquets but more variations of dolls carrying snacks or cartoon characters carrying money. This has an impact on sales volumes increasing compared to before.

Keywords

Strategy management, Product Innovation, Sales Volume

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Intan Nur Laili, I. N. L., Tri Atmojo, C., & Tri Wahono, H. T. (2024). Analisis Strategi dan Dampak Implementasi Inovasi Produk Terhadap Voleme Penjualan UMKM Buket di Kabupaten Jombang . Jurnal Pendidikan Ekonomi Akuntansi Dan Kewirausahaan (JPEAKU), 4(1), 45-51. https://doi.org/10.29407/jpeaku.v4i1.22915

References

  1. Faiqoh, N. (2023). Iluna Florist: Strategi Pengembangan Bisnis Jasa Pembuatan Buket Dried Flower (Aspek Produksi) Iluna Florist: Business Development Strategy of the Making Bouquet Dried Flower ( Production Aspect). Economic and Financial Journal, 1(2), 60–65.
  2. Hasnatika, I. F., & Nurnida, I. (2019). Analisis Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Pada UKM “Duren Kamu Pasti Kembali” di Kota Serang. Jurnal Riset Bisnis Dan Investasi, 4(3), 1. https://doi.org/10.35697/jrbi.v4i3.1252
  3. Indrajita, I. K., Sadiartha, A. . N. G., & Mahayasa, I. G. A. (2021). Pengaruh Kreativitas dan Inovasi terhadap Kinerja Karyawan pada PT. Tohpati Grafika Utama Denpasar. Widya Amrita, 1(1), 1–13. https://doi.org/10.32795/widyaamrita.v1i1.1142
  4. Israwati, Hermansyah, T. Irawan, Fajrig Arsyelan, & Avid Opel Alexander. (2023). Penerapan Strategi Pemasaran, Inovasi Produk Kreatif Dan Orientasi Pasar Untuk Meningkatkan Kinerja Pemasaran Umkm Tekat Tiga Dara. Jurnal Pengabdian Ibnu Sina, 2(1), 72–76. https://doi.org/10.36352/j-pis.v2i1.510
  5. Kasus, S., Sidorejo, D., Sukorejo, K., & Ponorogo, K. (2023). Inovasi Usaha Mikro Kecil dan Menengah ( UMKM ) Lokal Buket. 2(5), 26–33.
  6. Methasari, M., Kurniawan, G., & Sidik, A. R. (2018). Analisis Orientasi Pasar, Inovasi Dan Kreativitas Terhadap Kinerja Pemasaran Pada Umkm Di Kabupaten Madiun. Dinamika Governance : Jurnal Ilmu Administrasi Negara, 8(2). https://doi.org/10.33005/jdg.v8i2.1192
  7. Nugraha, A. (2022). Sosialisasi Pentingnya Inovasi Produk Pada Filter Coffee Dan Pelatihan Inovasi Produk. Majalah Ilmiah Pelita Ilmu, 4(1), 35. https://doi.org/10.37849/mipi.v4i1.245
  8. Putra, R. O. P. (2022). Pentingnya Branding Dan Inovasi Produk Untuk Pengembangan Bisnis Olahan Tempe Pada Desa Petung Kecamatan Bangsalsari Kabupaten Jember. Jurnal Pengabdian Masyarakat Applied, 1(1), 1. https://doi.org/10.19184/jpma.v1i1.31412
  9. Rashin, M. A., & Ghina, A. (2018). Identifikasi Inovasi dan Kinerja Bisnis dalam Meningkatkan Daya Saing. Jurnal Penelitian Pendidikan, 18(2), 213–219. https://doi.org/10.17509/jpp.v18i2.12963
  10. Sri Harini, Endang Silaningsih, & Marwah Eka. (2022). Pengaruh orientasi pasar, kreativitas dan inovasi produk terhadap kinerja pemasaran UMKM. Jurnal Inspirasi Bisnis Dan Manajemen, 6(1), 2579–9312. https://republika.co.id
  11. Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis untuk Meningkatkan Daya Saing dan Pertumbuhan Organisasi di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03), 306–314. https://doi.org/10.58812/jbmws.v2i03.564
  12. Zaenal Asikin, M., & Fadilah, M. O. (2024). Masa Depan Kewirausahaan dan Inovasi: Tantangan dan Dinamika dalam Era Digital. Jurnal Syntax Admiration, 5(1), 303–310. https://doi.org/10.46799/jsa.v5i1.1023

DB Error: Unknown column 'Array' in 'WHERE'