The Semiotics of Online Loans in the Representation Discourse of Women on Instagram @herstory.co.id

Sendy Krisna Puspitasari; Diah Ariani Arimbi; Nunuk Endah Srimulyani

doi:10.29407/jbsp.v9i2.9

Authors

Sendy Krisna Puspitasari Program Magister Kajian Sastra dan Budaya, Fakultas Ilmu Budaya, Universitas Airlangga, Surabaya, Indonesia https://orcid.org/0000-0002-6676-8616
Diah Ariani Arimbi Program Magister Kajian Sastra dan Budaya, Fakultas Ilmu Budaya, Universitas Airlangga, Surabaya, Indonesia https://orcid.org/0000-0001-7385-3192
Nunuk Endah Srimulyani Program Magister Kajian Sastra dan Budaya, Fakultas Ilmu Budaya, Universitas Airlangga, Surabaya, Indonesia https://orcid.org/0000-0003-2206-6943

DOI:

https://doi.org/10.29407/jbsp.v9i2.9

Keywords:

discourse analysis, illegal, online loans, vulnerable, women

Abstract

News coverage regarding illegal online loans (Pinjaman Online or Pinjol) targeting women is a frequent topic encountered on the Instagram social media platform. This study discusses the discourse of online loans in the news coverage presented by the Instagram account @herstory.co.id. The research focuses on analyzing: (1) how Instagram @herstory.co.id presents the representation of women within the text, and (2) describing the textual strategies used to feature women in the interpretation of online loans within the media coverage. This is a qualitative study utilizing the Sara Mills Discourse Analysis method. The research subject is the social media account Instagram @herstory.co.id, and the research object is women entangled in online loans. The findings indicate that Instagram @herstory.co.id has not yet prioritized women in its news texts. The news writers at @herstory.co.id tend to position women in the text as objects, and there is a tendency for the author to position themselves from the perspective of the dominant power. The strategy for featuring women in the interpretation of online loans in @herstory.co.id's coverage is executed in three ways: character, focalization, and schemata. Overall, the Instagram social media account @herstory.co.id still largely represents the image of women in accordance with general patriarchal culture.

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