Development of a Reuse Intention Model Based on the E-Commerce System Success Model

Kadek Masakazu Masakazu; I Gusti Ngurah Satria Wijaya; I Ketut Putu Suniantara Suniantara

doi:10.29407/nusamba.v11i1.26994

Authors

Kadek Masakazu Universitas Terbuka https://orcid.org/0000-0002-8081-4535
I Gusti Ngurah Satria Wijaya Institut Teknologi dan Bisnis Stikom Bali
I Ketut Putu Suniantara Institut Teknologi dan Bisnis Stikom Bali https://orcid.org/0000-0002-7003-2126

DOI:

https://doi.org/10.29407/nusamba.v11i1.26994

Keywords:

Marketplaces, satisfaction, reuse intention

Abstract

Research aim : To develop a model of Tokopedia reuse intention based on information quality, system quality, service quality, interactivity, entertainment, promotion perception, and user satisfaction, on Generation Z in Bali Province

Design/Methods/Approach : The analysis method used is Structural Equation Modeling (SEM) through the use of Partial Least Squares (PLS-SEM)

Research Finding : The results of the study show that satisfaction is able to mediate the influence of information quality, system quality, promotion perception, and entertainment on reuse intentions, but is unable to mediate the influence of service quality and interactivity on reuse intentions of Tokopedia for fashion products among Generation Z in Bali Province.

Theoretical contribution/Originality : The theoretical implication of the results of this study is that it is able to validate the E-Commerce System Success (ESS) model from Wang et al. (2019). Originality of these research especially for interactivity has not been able to show results that have a significant relationship while the entertainment variable shows a positive and significant relationship to the intention to use Tokopedia

Practitioner/Policy implication : The study's managerial ramifications include the need for Tokopedia E-Commerce developers and producers/sellers' management to focus on the factors of information quality, system quality, promotional perception, entertainment, and user satisfaction in order to boost users' intentions to use Tokopedia again.

Research limitation : In light of the findings of this study, it is hoped that future researchers will carry out additional research by reexamining additional factors that affect the intention to reuse, applying alternative model theories, and broadening the sample size in order to support and generalize the findings of this study

Novelty: This study uses new variables in the form of interactivity and entertainment based on the development of E-Commerce System Success using the Uses and Gratifications (U&G) theory approach

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Author Biographies

Kadek Masakazu, Universitas Terbuka

Department of Management, Faculty of Economics and Business
I Ketut Putu Suniantara, Institut Teknologi dan Bisnis Stikom Bali

Department of Information System, Faculty of Informatics and Computer

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