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Factors Influencing Generation Z’s Purchase Decisions on Somethinc Products: Halal Label, Product Quality, and Electronic Word of Mouth (E‑WOM)

Nur Shobihatul Lailiyah, Mahmudatus Sadiyah

22-33

2025-04-22

DOI: https://doi.org/10.29407/e.v12i1.24798
Abstract views: 133 , PDF (Indonesian) downloads: 84

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