Pengembangan dan Pemberdayaan UMKM Kota Depok  Di Masa Pandemi COVID-19

Tri Widyastuti; Raden Parianom

doi:10.29407/ja.v6i1.16718

Authors

Tri Widyastuti Universitas Bhayangkara
Raden Parianom Universitas Pembangunan Nasional Veteran Jakarta

DOI:

https://doi.org/10.29407/ja.v6i1.16718

Keywords:

SMSE, Digital Marketting, Digital Financial

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very large contribution to the nation's economic condition. The current economic situation affected by the Covid-19 pandemic has almost affected all business sectors, especially the MSME sector. The problems faced by business actors are mainly in terms of marketing or marketing which usually relies on direct sales. Utilization of information technology is expected to be a solution in solving sales, marketing and financial transaction problems of MSME actors. Information technology turned out to be a new thing and very difficult for market traders or business actors. IT-based behavior change for both buyers and sellers requires training and assistance in the areas of sales, marketing and financial transactions. The problem faced by partners today is that partners do not master digital marketing, digital sales and digital financial transactions. The solutions offered are training and assistance in digital marketing, sales and financial transactions.

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