Peningkatan Keterampilan Adaptasi Pengrajin Joglo di Masa Pandemi dengan Strategi Digital Marketing

  • Wahyu Sukestyastama Putra Universitas AMIKOM Yogyakarta
  • Taufikkurahman Taufikkurahman Universitas AMIKOM Yogyakarta
Abstract views: 42 , PDF (Bahasa Indonesia) downloads: 0
Keywords: Graphic design, Website, Internet marketing.

Abstract

Joglo craftsmen are one of the parties affected by the Covid19 virus. In this service activity, assistance is provided to partners to help survive the pandemic. Mentoring is carried out in the form of online training to improve partners' skills and knowledge. The training provided includes graphic design training, website management training and internet marketing training using Facebook ads. The training process is carried out synchronously and asynchronously. The process of monitoring partner activities in service activities is carried out using the Edpuzzle platform. The results of the analysis of the output of training activities and monitoring of activities carried out can be concluded that the process of transferring knowledge to partners can be carried out even though the activities are carried out online. Synchronous and asynchronous online training needs to be carried out simultaneously to maximize the knowledge transfer process.

Downloads

Download data is not yet available.

References

Aznuriyandi, A. (2018). Pelatihan Internet Marketing (Facebook ADS) Wirausaha Muda Di Rumbai. Jurnal Diklat Review, 2(3).

Azzahra, N. F. (2018). Pelatihan Dan Pendampingan Internet Marketing Dalam Rangka Meningkatkan Potensi Ekonomi Spr (Sentra Peternakan Rakyat) Lembu Lestari Kabupaten Pacitan. JURNAL DAYA-MAS, 3(2). Retrieved from http://dayamas.unmermadiun.ac.id/index.php/dayamas/article/view/5

Rachmayanti, F. A., & Fuady, M. (2016). Hubungan antara Kegiatan Pelatihan Bisnis Internet Marketing dengan Motivasi Peserta untuk Berwirausaha. Dalam Prosiding Hubungan …. Retrieved from http://karyailmiah.unisba.ac.id/index.php/humas/article/viewFile/3152/pdf

Veranita, M., Syahidin, Y., & Gunardi, G. (2019). MENGEMBANGKAN UKM MELALUI PELATIHAN INTERNET MARKETING DI KECAMATAN LENGKONG KOTA BANDUNG. KUAT: Keuangan Umum Dan Akuntansi Terapan, 1(1). Retrieved from http://jurnal.stan.ac.id/index.php/KUAT/article/view/461

Published
2021-07-19
How to Cite
Putra, W. S., & Taufikkurahman, T. (2021). Peningkatan Keterampilan Adaptasi Pengrajin Joglo di Masa Pandemi dengan Strategi Digital Marketing. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 5(1), 201-207. https://doi.org/10.29407/ja.v5i1.15219