Peningkatan Nilai Produk Melalui Pendampingan Packaging dan Pemasaran Yang Menarik Pada Industri Rumahan Susu Kedelai Di Desa Sekarputih Kabupaten Pasuruan

  • Sri Hastari Universitas Merdeka Pasuruan
  • Dyajeng Puteri Woro Subagio Universitas Merdeka Pasuruan
  • A. Ratna Pudyaningsih Universitas Merdeka Pasuruan
Abstract views: 36 , PDF (Bahasa Indonesia) downloads: 0
Keywords: Susu Kedelai, Product Value, Packaging

Abstract

Susu kedelai sekarputih is part of tahu factory in Desa Sekarputih, Kabupaten Pasuruan. Judging from the quality, susu kedelai Sekarputih has an advantage based on delicious and fresh taste compared to another susu kedelai in general. On the other hand, the production process, packaging, and marketing still running traditionally. Susu kedelai was only packaged in an ordinary plastic pouch, less variant, no brand, labels, also information related to product. The product was marketed in limited scope by world of mouth marketing. Unmer Pasuruan’s abdimas team have implemented programs to improve management aspects of marketing, production, finance, and human resources to create attractive susu kedelai product with a higher value that can increase profit and income.

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References

Emil. (2016). PETANI KEDELAI DI KABUPATEN PASURUAN, PANEN RAYA. Suara Pasuruan. https://www.pasuruankab.go.id/berita-1857-petani-kedelai-di-kabupaten-pasuruan-panen-raya.html

Subagio, D. P. W., Mugiono, M., & Hadiwidjojo, D. (2018). Pengaruh Perceived Ease of Use Terhadap Repurchase Usefulness dan Trust Sebagai Variabel Mediasi. Jurnal Manajemen Dan Kewirausahaan, 6(1), 35–44. https://doi.org/10.26905/jmdk.v6i1.2067

Subagio, D. P. W., & Rachmawati, D. L. (2020). Pengaruh Endorser terhadap Purchase Intention dengan Perceived Value dan Perceived Usefulness sebagai Variabel Mediasi ( Studi Pada Viewer Food Vlogger of YouTube Channel ). 1–11.

Published
2021-07-08
How to Cite
Hastari, S., Subagio, D. P. W., & Pudyaningsih, A. R. (2021). Peningkatan Nilai Produk Melalui Pendampingan Packaging dan Pemasaran Yang Menarik Pada Industri Rumahan Susu Kedelai Di Desa Sekarputih Kabupaten Pasuruan. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 5(1), 160-167. https://doi.org/10.29407/ja.v5i1.14622