##submission.howToCite##
Abstrak
Tujuan dari penelitian ini adalah untuk melihat dampak kepuasan dan loyalitas pengunjung pada wisata arung jeram di sungai Elo Magelang di Indonesia. Jenis Penelitian ini adalah penelitian deskriptif dengan metode campuran (kualitatif dan kuantitatif). Subjek penelitian ini adalah 62 pengunjung lokal dan internasional diambil secara acak. Analisis data menggunakan teknik penggunaan dan regresi linier antara indikator variabel dan antar variabel itu sendiri dengan perangkat lunak SPSS versi 21 dan PLS-SEM. Hasil penelitian menunjukkan bahwa ada bukti positif antara indikator dan variabel bebas atas 0,5. Korelasi antara variabel menunjukkan bahwa masih rendah di bawah 0,5. Persaingan ini menuntut para pelaku usaha bidang jasa untuk memaksimalkan kinerja usahanya agar dapat bersaing di pasar. Para pelaku usaha harus bekerja keras untuk mempelajari dan memahami kebutuhan dan keinginan pelanggannya. Dengan demikian dapat disimpulkan bahwa, dengan mempelajari, menilai, meneliti kebutuhan, keinginan dan permintaan pelanggan, maka akan memberikan solusi yang penting bagi usahanya untuk mendesain strategi pemasaran agar dapat membuat atau menciptakan kepuasan dan loyalitas bagi pelanggannya.
Referensi
Alhassany, H., & Faisal, F. (2018). Factors influencing the internet banking adoption decision in North Cyprus: an evidence from the partial least square approach of the structural equation modeling. Financial Innovation, 4(1). https://doi.org/10.1186/s40854-018- 0111-3
Avourdiadou, S., & Theodorakis, N. D. (2014). The development of loyalty among novice and experienced customers of sport and fitness centres. Sport Management Review, 17(4), 419–431. https://doi.org/10.1016/j.smr.2014.02.001
Bernstein, M. R., John, L., Sciortino, S., Arambages, E., Auletta, D., & Spyropoulos, A. C. (2020). Does telehealth improve anticoagulation management in patient service centers (PSC)? A pilot project. Journal of Thrombosis and Thrombolysis. doi:10.1007/s11239-019-02031-4.
Cordova, J. V., Fleming, C. E., & Morrill, M. I. (2014). The Marriage Checkup: A randomized controlled trial of annual relationship health checkups. Journal of Consulting and Clinical Psychol, 592- 604. https://doi.org/10.1037/a0037097
Dixon, M. A., Anderson, A. J., Baker, R. E., Baker, P. H., & Esherick, C. (2019). Management in sport for development: examining the structure and processes of a sport diplomacy initiative. International Journal of Sport Management and Marketing, 19(3/4), 268. https://dx.doi.org/10.1504/IJSMM.2019.099787
Evanschitzky, H., Ramaseshan, B., Woisetschläger, D. M., Richelsen, V., Blut, M., & Backhaus, C. (2011). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40(5), 625–638. https://doi.org/10.1007/s11747-011-0272-3
Ismail, A., & Yusrizal, S. M. (2016). Service Quality AS A Predictor Of Customer Satisfaction and Customer Loyalty. Logforum, 12.4 (2016): 7. DOI: 10.1 7270/J.LOG.20 16.4.7.
Kranias, A., & Bourlessa, M. (2013). Investigating the Relationship Between Service Quality and Loyalty in Greek Banking Sector. Procedia Economics and Finance, 5, 453–458. https://doi.org/10.1016/S2212-5671(13)00053-1
Lee, Y. H., & Watanabe, N. (2019). Sports Economics and Management of Asian Sports Business. Journal of Global Sport Management, 1–7. https://doi.org/10.1080/24704067.2018.1553023
Levien, M., Watts, M., & Yan, H. (2018). Agrarian Marxism . The Journal of Peasant Studies, 45(5-6), 853–883. https://doi.org/10.1080/03066150.2018.1534101
Lewis, S., Thomas, S. L., Blood, R. W., Castle, D., Hyde, J., & Komesaroff, P. A. (2010). “I”m searching for solutions’: why are obese individuals turning to the Internet for help and support with “being fat”? Health Expectations, 14(4), 339–350. https://doi.org/10.1111/j.1369-7625.2010.00644.x
Li, P. (2017). The Ecological Sports Tourism Tourists Behavior InvestigationThe Case of Liuxi River National Forest Park in Guangzhou. Chinese Studies, 6, 132-142. https://doi.org/10.4236/chnstd.2017.62012
Li, Z., Hu, Y., Ranasinghe, R., Li, J., & Cui, R. (2017). Structural relationships between inertia, satisfaction, loyalty and revisit behaviour: empirical evidence from local tourists in Chengdu. International Journal of Leisure and Tourism Marketing, 5(3), 248. https://dx.doi.org/10.1504/IJLTM.2017.086442
Lower, L. M., Turner, B. A., & Petersen, J. C. (2013). A comparative analysis of perceived benefits of participation between recreational sport programs. Recreational Sports Journal, 37(1), 66-83.
Ndayisenga, J., & Tomoliyus. (2019). Effect of Service Quality and Rates on Satisfaction and Loyalty of Customer Behavior at Fitness. International Journal of Human Movement and Sports Sciences, 7(2), 25 - 32. doi: 10.13 189/saj.2019.070202.
Nimon, K. F. (2012). Statistical assumptions of substantive analyses across the general linear model: a mini-review. Frontiers in psychology, 3, 322.
Porter, D., & Vamplew, W. (2019). Entrepreneurship, Sport, and History: An Overview. The International Journal of the History of Sport, 1- 15. https://doi.org/10.1080/09523367.2018.1544126
Ratten, V., & Ratten, H. (2011). International sport marketing: practical and future research implications. Journal of Business & Industrial Marketing, 26(8), 614-620. https://doi.org/10.1108/08858621111179886
Selvianiresa, D., & Prabawanto, S. (2017). Contextual Teaching and Learning Approach of Mathematics in Primary Schools. Journal of Physics: Conference Series, 895, 012171. https://doi.org/10.1088/1742-6596/895/1/012171
Suchet, A., Jorand, D., & Tuppen, J. (2010). The History and Geography of a Forgotten Olympic Project: The Spring Games. Sport in History, 30(4), 570–587. https://doi.org/10.1080/17460263.2010.530748
##submission.copyrightStatement##