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• ANALISIS DAMPAK PENCIPTAAN BRAND IMAGE DAN AKTIFITAS WORD OF MOUTH (WOM) PADA PENGUATAN KEPUTUSAN PEMBELIAN PRODUK FASHION

  Bagus Nurcahyo, Riskayanto Riskayanto

  14-29

  2018-04-18

  DOI: https://doi.org/10.29407/nusamba.v3i1.12026

  Abstract views: 4653 , PDF downloads: 33859

• Analisis EWOM, Citra Merek, Dukungan Selebriti, dan E-Referral dalam Pembelian Produk Fashion Muslim di E-Commerce

  Farid Subkhan, Astrid Callista Firdaus

  198-217

  2025-05-06

  DOI: https://doi.org/10.29407/nusamba.v10i1.22303

  Abstract views: 145 , pdf downloads: 65