Optimalisasi Manajemen Biaya, Penguatan Branding, dan Legalitas Usaha sebagai Upaya Meningkatkan Daya Saing UMKM

Rika Kartika; Firdhza Ayu Mahesa; Fajar Al – Wahid; Hairiyah Hairiyah; Fitria Sari

doi:10.29407/ja.v10i3.29678

Authors

Rika Kartika Universitas Bina Bangsa
Firdhza Ayu Mahesa Universitas Bina Bangsa
Fajar Al – Wahid Universitas Bina Bangsa
Hairiyah Hairiyah Universitas Bina Bangsa
Fitria Sari Universitas Bina Bangsa

DOI:

https://doi.org/10.29407/ja.v10i3.29678

Keywords:

Cost of Goods Manufactured, Cost Management, Branding, Digital Marketing, Business Legality.

Abstract

The cassava tape MSME faces challenges in determining selling prices, financial record-keeping, branding, digital marketing, and business legality, resulting in low competitiveness. The proposed solutions include assistance in calculating the Cost of Goods Manufactured and determining selling prices, implementing simple financial records, strengthening branding, utilizing digital marketing, and facilitating business licensing to support business management and competitiveness. The community service program implementation method employed a participatory mentoring approach through observation and problem identification, socialization, training, practice, mentoring, and evaluation. The results showed that the partner was able to calculate COGM at IDR 6,628/kg, prepare simple cash records and income statements, establish a business identity and promotional media, utilize social media, obtain a Business Identification Number, and fulfill the requirements for a Home Industry Food Production Certificate. A selling price of IDR 7,000/kg generated a profit of only IDR 373/kg, indicating the need for further evaluation of the selling price and production cost efficiency.

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