Optimalisasi Proses Produksi dan Peningkatan Daya Saing pada UMKM Susu Sapi Moo

Abstract

The partner for this activity is the "Moo Cow's Milk" MSME (Micro, Small, and Medium Enterprise) in Ngadiluwih District, Kediri Regency, established in 2020 by the late Mr. Agus Susanto. Regarding production, feed processing is currently performed manually and using conventional methods, which is time-consuming; there is a lack of time-efficient grass-chopping machinery. A second issue arises when selling via online marketplaces (such as GoFood) or e-commerce platforms: the need for storage units or freezers to maintain milk inventory. In terms of marketing, the partner relies on traditional methods—specifically promoting products through WhatsApp or Facebook status updates—limiting their sales reach. The proposed solutions include fabricating a grass-chopping machine, procuring a storage freezer, developing an e-commerce website, and providing digital marketing training. These solutions aim to empower the partner by optimizing production and facilitating market expansion. The implementation plan comprises several stages: preparation, grass-chopper fabrication, freezer procurement, e-commerce website development, training on information technology and digital marketing, activity evaluation, and reporting. The project successfully delivered an e-commerce site (monyusukediri.com), a grass-chopping machine, a storage freezer, and training sessions on technology usage and digital marketing. The implemented technologies have yielded economic benefits, specifically by broadening the partner's marketing reach and increasing production, thereby leading to higher profits.