Membangun Visibilitas Daring untuk UMKM Minuman Tradisional melalui Media Sosial dan Google Bisnisku

Sri Surjani Tjahjawati; Tangguh Dwi Pramono; Mohammad Rizal Gaffar; Hidya Indira Lastari; Naafi Yudha Diputra; Nazofatullidya Nazofatullidya; Ira Siti Sarah; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Sherry Novalia Fujiasti

doi:10.29407/ja.v10i1.27175

Authors

Sri Surjani Tjahjawati Politeknik Negeri Bandung
Tangguh Dwi Pramono Politeknik Negeri Bandung
Mohammad Rizal Gaffar Politeknik Negeri Bandung
Hidya Indira Lastari Politeknik Negeri Bandung
Naafi Yudha Diputra Politeknik Negeri Bandung
Nazofatullidya Nazofatullidya Politeknik Negeri Bandung
Ira Siti Sarah Politeknik Negeri Bandung
Ivon Sandya Sari Putri Politeknik Negeri Bandung
Abdul Malik Sayuti Politeknik Negeri Bandung
Sherry Novalia Fujiasti Politeknik Negeri Bandung

DOI:

https://doi.org/10.29407/ja.v10i1.27175

Keywords:

MSME Empowerment, Online Appearance, Instagram, Google My Business.

Abstract

This community engagement project aimed to improve the digital presence and marketing performance of Es Tali Merah, a micro-enterprise specializing in iced tea beverages. The objective was to assist the business in adopting accessible digital tools to expand its reach, enhance customer interaction, and increase local visibility. The project contributed to the community by empowering a local MSME with practical digital marketing strategies, particularly through the use of Instagram and Google My Business. It provided hands-on guidance in content creation, digital branding, and customer engagement to help the business become more competitive in the online market. A participatory approach was used, involving direct mentoring and implementation support. Activities included setting up and optimizing Instagram account and creating a Google My Business profile. The Instagram account has 67 followers organically and Reels averaging over 1,000 views. The Google My Business profile accumulated 67 customer reviews with an average rating of 4.9 out of 5. In local search results for “es teh Gerlong,” Es Tali Merah appeared in the second position on Google Maps which indicating strong local SEO presence. The initiative successfully met its objectives by demonstrating that simple, low-cost digital tools can significantly enhance the visibility, engagement, and perceived credibility of small businesses, contributing to their long-term sustainability in the digital economy.

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