Penguatan Literasi Seni dan Pelestarian Budaya melalui Program Edukreatif di Desa Wisata Watungkal Edupark Sendangagung

Fatkur Huda; Ahmad Sholikin; Rahila Amanatul Ummah

doi:10.29407/ja.v10i2.27162

Authors

Fatkur Huda Universitas Muhammadiyah Surabaya
Ahmad Sholikin Universidas Islam Darul Ulum
Rahila Amanatul Ummah Universitas Muhammadiyah Surabaya

DOI:

https://doi.org/10.29407/ja.v10i2.27162

Keywords:

Art literacy, Cultural preservation, Creative Education Program

Abstract

The Edukreatif-based community service program in Watungkal Tourism Village Edupark Sendangagung (WES) aims to strengthen art literacy, cultural preservation, and local economic competitiveness. This village has the potential for handicrafts, traditional culinary, and cultural attractions, but still faces obstacles in product quality, institutions, and digital marketing. The program is carried out through socialization, production, management, and marketing training, intensive mentoring, and the application of appropriate technology in the form of an e-commerce platform. The results of the activity showed an improvement in product quality (the average score increased from 3.7 to 4.6), the preparation of SOPs and the institutional structure of tourist villages, as well as the increase in people's digital literacy through the use of social media and wespeken.web.id. The socio-economic impact can be seen from the increase in MSME skills, increased youth participation, and the opening of wider market access. This program shows that the integration of art, culture, and digitalization is effective in building a sustainable tourism village empowerment model.

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