Pelatihan dan Kiat Sukses Shopee Affiliate di Era Digital Masyarakat Desa Kadumaneuh

Nurul Huda; Muhammad Rofi'i; Ariel Nian Gani; Sri Chusri Haryanti; Irgi Alfariz Luhur; Nasywa Athaya Ashilah S.U. Hamdamin

doi:10.29407/ja.v10i2.26733

Authors

Nurul Huda Universitas YARSI
Muhammad Rofi'i Universitas YARSI
Ariel Nian Gani Universitas YARSI
Sri Chusri Haryanti Universitas YARSI
Irgi Alfariz Luhur Universitas YARSI
Nasywa Athaya Ashilah S.U. Hamdamin Universitas YARSI

DOI:

https://doi.org/10.29407/ja.v10i2.26733

Keywords:

Digitalization, Young Generation, Shopee affiliate

Abstract

The demographics of the Kadumaneuh Village community are dominated by informal sector workers with limited income, primarily from pandan weaving crafts. The village's young generation needs alternative digital-based income sources. Community Service (PkM) activities are carried out to train the community to become Shopee Affiliates as a strategy to increase income without requiring large capital. The training method is carried out through theory and direct practice, starting from account registration, distributing links, to strategies for selecting potential products. The results of the pretest and posttest showed a significant increase in participant understanding. Of the 22 participants, 19 participants experienced an increase in scores, with the results of the Paired Samples Test showing a Sig. (2-tailed) value = 0.001 < 0.05, which means the training has a significant effect on increasing participant understanding. This program is expected to be an entry point for the Kadumaneuh Village community into the digital economy ecosystem.

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