Strategi Pengembangan Sumber Daya Manusia di Bidang Kecantikan Pomelo House Kota Palembang

Abstract

Thematic Community Service Lecture (KKNT) at Pomelo House aims to improve the quality of Human Resources (HR) in the beauty industry. This program includes technical and communication skills training, implementation of a performance evaluation system, and digital marketing training. KKNT focuses on developing superior and innovative HR to improve the competitiveness of the local workforce. The method used in the implementation of KKNT is a participatory and project-based approach, which allows students to be directly involved in the learning process and program implementation. The main objectives of this program include mentoring and training the workforce, developing an effective HR management system, encouraging collaboration between educational institutions and the business world, and assisting Pomelo House in designing adaptation strategies to changes in the beauty industry. The results of the program implementation showed significant improvements in various aspects, such as employee technical and communication skills, the effectiveness of the performance evaluation system, and optimizing digital marketing strategies. In addition, this program succeeded in identifying the challenges faced by Pomelo House and providing solutions that have a positive impact on the development of its business. In conclusion, KKNT at Pomelo House has made a real contribution to improving the quality of HR and salon operations. This program also encourages employee motivation and professionalism in carrying out their daily tasks, so that it can increase business competitiveness in the beauty industry.