Digital Marketing untuk Meningkatkan Efisiensi Usaha Batu Bata di Kabupaten Banyuasin

Febria Sri Handayani; Hendra Hadiwijaya; Meidyan Permata Putri; Mirza Putri Andita

doi:10.29407/ja.v9i1.23682

Authors

Febria Sri Handayani Institut Teknologi dan Bisnis PalComTech
Hendra Hadiwijaya Institut Teknologi dan Bisnis PalComTech
Meidyan Permata Putri Institut Teknologi dan Bisnis PalComTech
Mirza Putri Andita Institut Teknologi dan Bisnis PalComTech

DOI:

https://doi.org/10.29407/ja.v9i1.23682

Keywords:

Digital Marketing, Digital Transformation, SME

Abstract

The intense competition in the era of globalization has increased pressure on SMEs to undergo digital transformation. Lan Brick Craftsmen in Banyuasin Regency is one of the SME that is striving to implement digitalization in their business to increase the sales. This activity aims to transfer knowledge, provide Website as a Digital Marketing tool, and providing training and mentoring to ensure the effective adoption of digital processes, particularly Digital Marketing. This training program covers basic digital literacy, e-commerce, and Digital Marketing. Based on feedback from Lan Brick Craftsmen, the training and mentoring implemented in this program has greatly helped them understand and implement Digital Marketing in the business, which they previously had little understanding of. As a result of implementing Digital Marketing, Lan Brick's product sales increased by 25%.

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