Transformasi Digital UMKM: Program Upskilling Digital Marketing di Pantai Jerman, Kuta - Bali

  • I Gusti Ngurah Widya Hadi Saputra Universitas Pendidikan Nasional
  • Gede Crisna Wijaya Universitas Pendidikan Nasional
  • Ni Putu Nina Eka Lestari Universitas Pendidikan Nasional
Abstract views: 52 , PDF (Bahasa Indonesia) downloads: 0
Keywords: Digital Transformation, Digital Marketing, MSMEs

Abstract

Digital transformation and marketing are crucial for the sustainability and growth of MSMEs in Pantai Jerman, Kuta, Bali. However, many local MSMEs still need to utilize digital technology fully. This community service activity aims to enhance awareness and understanding of digitalization and digital marketing through face-to-face socialization and mentoring. The program includes education on the benefits of digital marketing, techniques for using social media, and digital tools for business promotion. As a result, MSME operators' awareness and understanding increased, and many began utilizing digital technology for business promotion. Support in the form of a mini digital studio was also provided to assist in creating digital content. This program successfully promoted digital transformation among MSMEs in Pantai Jerman, positively impacting their business sustainability and growth.

Downloads

Download data is not yet available.

References

Adawiyah, R. and Adhitya, F. (2021). Restructuring MSMEs Businesses Through The Use of Digital marketing as a Reflection on The Economic Impact of The Covid-19 Pandemic. Journal of Digital marketing and Halal Industry, 3(2), 133-148. https://doi.org/10.21580/jdmhi.2021.3.2.8440

Brennen, S., & Kreiss, D. (2016). Digitalization and Digitization. In The International Encyclopedia of Communication Theory and Philosophy. Wiley.

Carrillo, A., Peco, S. G., Botton, L. d., & Valls, R. (2017). The Role of Communicative Acts in The Dream Process: Engaging Moroccan Migrants in A Community development Initiative in Urban Spain. Community development Journal, 54(2), 197-214. https://doi.org/10.1093/cdj/bsx049

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson Education.

Djuarni, W. (2023). Strategi Produk Berbasis Kearifan Lokal. Jurnal Riset Inspirasi Manajemen Dan Kewirausahaan, 7(1), 35-43. https://doi.org/10.35130/jrimk.v7i1.394

Hervé, A., Schmitt, C., & Baldegger, R. (2020). Digitalization, Entrepreneurial Orientation & Internationalization of Micro-, Small-, And Medium-Sized Enterprises. Technology Innovation Management Review, 10(4), 5-17. https://doi.org/10.22215/timreview/1343

Kurniawati, E., Idris, I., Handayati, P., & Osman, S. (2021). Digital Transformation of MSMEs in Indonesia During The Pandemic. Entrepreneurship and Sustainability Issues, 9(2), 316-331. https://doi.org/10.9770/jesi.2021.9.2(21)

Mazzarol, T. (2015). Smes Engagement with E-Commerce, E-Business, and E-Marketing. Small Enterprise Research, 22(1), 79-90.

Mutoharoh, Winarsih, & Zahrah Buyong, S. (2020). Digitalization of Accounting Information Impact on MSMEs’ Profitability and Productivity. Jurnal Riset Akuntansi Dan Bisnis Airlangga, 5(2), 867–884. https://doi.org/10.20473/jraba.v5i2.46026

Novitasari, A. T. (2021). Digital Media Marketing Strategies for Msmes During The Covid-19 Pandemic. Focus, 2(2), 72-80. https://doi.org/10.37010/fcs.v2i2.348

Purnamawati, I. G. A. and Yuniarta, G. A. (2021). Loan Restructuring, Human Capital and Digital Towards MSME Performance in The Covid-19 Pandemic. Asia Pacific Management and Business Application, 010(02), 177-192. https://doi.org/10.21776/ub.apmba.2021.010.02.5

Warner, A. G. (2016). Developing A Community of Inquiry in A Face-to-Face Class. Journal of Management Education, 40(4), 432-452. https://doi.org/10.1177/1052562916629515

Wijaya, S., Lilla Puji Lestari, Ahmad Heru Romadhon, & M Choifin (2023). The Importance of Increasing Awareness of Business Permits and Technological Transformation in Empowering MSMEs: Bouncing Back Post Covid-19 Pandemic. Community development Journal, 7(3), 203-212. https://doi.org/10.33086/cdj.v7i3.5285

Wiliandri, R. (2020). A Conceptual Approach to Identify Factors Affecting The Digital Transformation of Micro, Small and Medium-Sized Enterprises (MSMEs) During Covid-19 Pandemic in Indonesia. Ekonomi Bisnis, 25(2), 66. https://doi.org/10.17977/um042v25i2p66-85

PlumX Metrics

Published
2024-09-23
How to Cite
Saputra, I. G. N. W. H., Wijaya, G. C., & Lestari, N. P. N. E. (2024). Transformasi Digital UMKM: Program Upskilling Digital Marketing di Pantai Jerman, Kuta - Bali. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 8(3), 780-788. https://doi.org/10.29407/ja.v8i3.23509