Optimalisasi Sistem Operasi dan Harga Jual untuk Kontinyuitas Usaha Kerupuk Singkong Sadariyah “Mbah Juki” Blitar
Abstract
The community service program in Dawuhan Village, Kademangan District, Blitar Regency, focused on the development of the micro, small, and medium enterprise (MSME) "Mbah Juki" cassava crackers, which faced significant challenges in pricing, production efficiency, and marketing. The primary objective of the program was to enhance participants' managerial and technical capacities through training in operational systems and pricing strategies. The methodology involved problem identification through surveys, training, direct mentoring, and periodic evaluations. The results demonstrated improved participant abilities in setting more strategic pricing, enhancing production efficiency, and effectively utilizing social media and packaging design to attract customers. Evaluations indicated significant improvements in efficiency and product competitiveness, contributing positively to business sustainability and local economic empowerment. Overall, the community service activities successfully met the established targets and had a positive impact on both the MSME and the local community.
Downloads
References
Alyas, & Rakib, M. (2017). Strategi Pengembangan Usaha Kecil dan Menengah Dalam Penguatan Ekonomi Kerakyatan (Studi Kasus pada Usaha Roti Maros di Kabupaten Maros). Sosiohumaniora, 19(2), 114–120. https://doi.org/10.24198/sosiohumaniora.v19i2.12249
Fiernaningsih, N., Susilo, S. H., & Widayani, A. (2023). Peningkatan Kapasitas Produksi Dengan Teknologi Mixing Double Attack Untuk Memenuhi Permintaan Pasar Kerupuk. SELAPARANG. Jurnal Pengabdian Masyarakat Berkemajuan, 7(September), 2007–2012. https://journal.ummat.ac.id/index.php/jpmb/article/view/17038
Idayu, R., Husni, M., & Suhandi, S. (2021). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten. Jurnal Manajemen STIE Muhammadiyah Palopo, 7(1), 73. https://doi.org/10.35906/jm001.v7i1.729
Nurhatadi, E., Muhhamd, Di. R. A., & Nursiwi, A. (2016). Pemberdayaan UKM Kerupuk Singkong Melalui Diversifikasi Produk. Jurnal IMPACT: Implementation and Action, 4(2), 97–108. Retrieved from https://doi.org/10.59581/jap-widyakarya.v1i1.832
Sunarmo, S., Pardiansyah, E., Rahmi, A., Purwani, A. E., Fattah, I., & Pratiwi, R. (2023). Pelatihan Pengelolaan Keuangan Bagi Pelaku UMKM Kelurahan Bendungan Hilir, Tanah Abang, Jakarta. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 7(2), 560–567. https://doi.org/10.29407/ja.v7i2.19916
Vinatra, S. (2023). Peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Kesejahteraan Perekonomian Negara dan Masyarakat. Jurnal Akuntan Publik, 1(3), 1–08. Retrieved from https://doi.org/10.59581/jap-widyakarya.v1i1.832
Zubaidah, T. R., Wadhah, A. N., & Muzakki, K. (2024). Strategi Penentuan Harga Pokok Penjualan untuk Meningkatkan Daya Saing UMKM. Nusantara Entrepreneurship and Management Review, 41–47. https://doi.org/10.55732/nemr.v2i1.1195
Copyright (c) 2024 Jurnal ABDINUS : Jurnal Pengabdian Nusantara
This work is licensed under a Creative Commons Attribution 4.0 International License.
