Pelatihan Kewirausahaan dan Sistem Pemasaran Online kepada Pelaku UMKM Kecamatan Pakal, Kota Surabaya
Abstract views: 20
,
PDF (Bahasa Indonesia) downloads: 0
Abstract
Micro, small and medium enterprises (MSMEs) in Pakal District experienced a decrease in sales turnover after COVID 19. Consumers choose to shop online while MSME products are mostly sold conventionally. This resulted in a decrease in MSME turnover. The decrease in turnover can be overcome by holding entrepreneurship training and an online marketing system provided to MSME players in Pakal District, Surabaya City. The training method consists of simulation, mentoring and evaluation given to 20 MSME actors in Pakal District, Surabaya City. The results of entrepreneurship training 1) increased knowledge of entrepreneurial concepts, 2) internal and external analysis of business units (SWOT analysis) and choosing online marketing strategies were immediately carried out, 3) MSME actors managed business units based on the concept of 4 pillars of management, 4) MSME actors were able to innovate on marketing systems and products. Online marketing system training increases the capacity of MSME actors to market products online using social media (Facebook and WhatsApps). The end result of the online marketing system strategy is an increase in sales of MSME products.
Downloads
References
Bahri, M. S. (2023). Problematika Evaluasi Pembelajaran dalam Mencapai Tujuan Pendidikan di Masa Merdeka Belajar. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 6(4), 2871–2880. https://doi.org/10.54371/jiip.v6i4.1954
Br Sitepu, S. N. (2021). Pendidikan Entrepreneurship bagi Pengelola Badan Usaha Milik Desa (BUMDes) Mugibangkit. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(2), 260–270. https://doi.org/10.26905/abdimas.v6i2.5121
DJKN.kemenkeu.go.id (06 Desember 2022). Peran Penting UMKM dalam Ancaman Isu Resesi. Diakses pada 8 Juni 2023.
Ferina Nurlaily, Priandhita Sukowidyanti Asmoro, & Edlyn Khurotul Aini. (2021). Pelatihan Teknik Foto Produk Menggunakan Smartphone Untuk Meningkatkan Visual Branding Usaha Rintisan. J-ABDI: Jurnal Pengabdian Kepada Masyarakat, 1(3 SE-Articles), 347–356. https://doi.org/10.53625/jabdi.v1i3.126
Intang, N., Yunus, M., & Sulfaidah. (2022). Penerapan Metode Pembelajaran Simulasi Dalam Meningkatkan Hasil Belajar IPS Di SMPN 3 Bontolempangan. JUPEIS : Jurnal Pendidikan Dan Ilmu Sosial, 1(3), 102–108. https://doi.org/10.55784/jupeis.vol1.iss3.144
Lubis, D. S. W. (2022). Strategi Pemulihan Ekonomi UMKM Pasca Pandemi Covid19 Melalui Peningkatan Kualitas SDM. Prosiding Seminar Nasional Sosial …, 2005, 665–675. https://journals.stimsukmamedan.ac.id/index.php/senashtek/article/view/242
Mahliza, I., Husein, A., Gunawan, T., Muhammadiyah, U., & Utara, S. (2020). Analisis Strategi Pemasaran Online. Al-Sharf: Jurnal Ekonomi Islam, 1(3), 250–264. https://doi.org/10.56114/al-sharf.v1i3.98
Sampita, W. D. (2021). Strategi Pemasaran Online Dalam Meningkatkan Penjualan (Studi Kasus Sambal Mbok Bariah di Kota Malang). Jurnal Ilmiah Mahasiswa FEB, 9(2), 1–12. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/7612
Sari, F. D. P., & Sitepu, S. N. B. (2016). Peran Faktor Internal Dan Faktor Eksternal Pada Keberlangsungan Start-Up Bisnis Kota Surabaya. Jurnal Manajemen Teori Dan Terapan| Journal of Theory and Applied Management, 9(1), 12–22. https://doi.org/10.20473/jmtt.v9i1.2783
Setiawan, T. F., Suharjo, B., & Syamsun, M. (2019). Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong). MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 13(2), 116–126. https://doi.org/10.29244/mikm.13.2.116-126
Sienatra, K. B., Padmalia, M., & Immanuel, D. M. (2021). Pelatihan Pemanfaatan Media Sosial untuk Membentuk Branding Produk Madu Anak-Anak Panti Asuhan Al Madina. Journal Of Human And Education (JAHE), 1(2), 1–4. https://doi.org/10.31004/jh.v1i2.10
Sienatra, K. B. (2019). Pengembangan Minat Dan Keterampilan Kewirausahaan Ibu-Ibu Desa Kesamben Wetan Kecamatan Driyorejo Gresik. Jurnal LeECOM (Leverage, Engagement, Empowerment of Community), 1(1), 9–16. https://doi.org/10.37715/leecom.v1i1.958
Sitepu, S. N. B. (2023). Pendampingan Penyusunan Ide Bisnis Siswa SMAK Frateran Surabaya. Madaniya, 4(1), 229–234. https://madaniya.pustaka.my.id/journals/index.php/contents/article/download/376/254
Copyright (c) 2024 Jurnal ABDINUS : Jurnal Pengabdian Nusantara
This work is licensed under a Creative Commons Attribution 4.0 International License.
