Strategi Upaya Peningkatan Pendapatan Bisnis Coffee Shop Di Kota Pontianak Pasca PPKM Dimasa Covid-19
Abstract
The Coffee Shop business is quite promising in Pontianak City, this is shown by the mushrooming of people drinking Coffee in cafes. The policy of implementing PPKM during the Covid –19 Pandemic made the Coffee Shop business messy, this was because they lost a lot of their customers which could lead to bankruptcy. This PKM was implemented in a Coffee shop business in Pontianak City. The method used in implementing this PKM is direct assistance to partners. The result of this PKM implementation is that various strategies can be used to revive the Coffee Shop business. Managerial strategies that can be carried out include improving customer service by providing offers to prospective customers in groups. Offer Coffee drink products in gold to loyal customers because loyal customers have limited time to enjoy drinking Coffee at the café. On the other hand, Coffee Shop business people are educated to be able to prepare Coffee bean ingredients which are processed into Coffee powder in the framework of Product Diversification.
Downloads
References
Anna, Y., Diantami, L., Baloari, B., & Leman, J. (2020). Dampak Pengembangan UMKM Dalam Peningkatan Pertumbuhan Ekonomi dan Upaya Mengurangi Angka Pengangguran Di Kota. Jurnal Ekonomi, 465–473.
Awali, H., & Rohmah, F. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342
Guntarayana, I. (2022). Analisa Strategi Bisnis Pemasaran Coffee ShoP (Studi Pada KAFE KOPI JANJI JIWA Jalan Dr. Wahidin 05 Kota Blitar). Translitera: Jurnal Kajian Komunikasi Dan Studi Media Page, 11(1), 70–81.
Herlyana, E. (2012). Fenomena Coffee Shop Sebagai Gejala Gaya Hidup Baru Kaum Muda. ThaqÃfiyyÃT, 13(1), 188–204.
Indaryani, M., Budiman, N. A., & Mulyani, S. (2020). Dampak Covid-19 dan Pemanfaatan Insentif Pajak terhadap Keberlangsungan Usaha pada UMKM Tenun Troso Jepara. Jurnal Manajemen Dan Keuangan, 9(3), 276–285.
Leong, H., Retnawati, B. B., & Irmawati, B. (2020). Strategi Pemulihan Bisnis UMKM Masa Adaptasi Kebiasaan Baru. Prosiding UNTAN, 4, 30–44.
Nalini, N. L. S. (2021). Dampak covid-19 terhadap Usaha Mikro , Kecil dan Menengah. Jurnal Ekonomi & Ekonomi Syariah, 4(1), 662–669.
Nurikhsan, F., Indirianie, W. S., & Safitri, D. (2019). Fenomena Coffee shop di kalangan konsumen remaja. Journal Komunikasi Dan Pendidikan, 9(2), 137–144.
Syarif, A. Y., Anwar, A. R., Latifah, H., Burhanuddin, B., Tahir, R., & Syamsia, S. (2022). Pemasaran online dan Pendaftaran Merek pada KTH Mega Buana 3 Desa Lipukasi Kabupaten Barru. To Maega : Jurnal Pengabdian Masyarakat, 5(2), 231. https://doi.org/10.35914/tomaega.v5i2.1050
Tolstoy, D., Nordman, E. R., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs. International Business Review, 31(3), 101946.
Copyright (c) 2023 Jurnal ABDINUS : Jurnal Pengabdian Nusantara
This work is licensed under a Creative Commons Attribution 4.0 International License.
