Pemberdayaan Advertensi Digital Produk UMKM Berbasis Media Sosial Di Kelurahan Bahagia, Babelan, Bekasi

Reni Nur Eriyani; Fathiaty  Murtadho; Miftahulkhairah  Anwar; Sintowati Rini  Utami; Muhammad Saddam  Haikal; Nurieyya Fieka  Azmuna; Deafitri Puspa  Ayu

doi:10.29407/ja.v7i1.18435

Authors

Reni Nur Eriyani Universitas Negeri Jakarta
Fathiaty Murtadho Universitas Negeri Jakarta
Miftahulkhairah Anwar Universitas Negeri Jakarta
Sintowati Rini Utami Universitas Negeri Jakarta
Muhammad Saddam Haikal Universitas Negeri Jakarta
Nurieyya Fieka Azmuna Universitas Negeri Jakarta
Deafitri Puspa Ayu Universitas Negeri Jakarta

DOI:

https://doi.org/10.29407/ja.v7i1.18435

Keywords:

Digital advertising, UMKM, Social media

Abstract

Internet has considerable potential as a medium of marketing and commerce, particularly in the field of advertising. Unfortunately, advertising through internet, especially social media in Indonesia has not been optimized. Therefore, UMKM activists need training on the role of digital advertising through social media. The aim of this social responsibility is to provide training on digital advertisement through social media. The output of this activity is to introduce and utilize social media as a medium to develop, expand, and optimize digital advertising that will contribute to increasing UMKM trade.

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