Meningkatkan Indeks Kewirausahaan dan Talent Marketing Dimasa Pandemi Covid 19
Abstract views: 173
,
PDF (Bahasa Indonesia) downloads: 0
Abstract
The purpose of this community service activity is to hold marketing seminars to motivate and broaden MSME business owners to market their products through online marketing in order to restore the economy after the Covid-19 pandemic. The method in this community service activity is to conduct a field survey and analysis of needs related to the problems faced as well as survey questionnaires to seminar participants. The result of this marketing seminar activity is that most of the respondents have other businesses besides farming, some of which are engaged in the MSME sector. There are respondents who already have experience with online marketing, even though it is limited to whatsapp status, while others still do not have experience. The respondents were very interested in being taught and assisted in trying online marketing strategies. The respondents' impression of this marketing seminar was very good because the speakers who presented the material and provided assistance were not long-winded and easy to understand.
Downloads
References
Anggraini, N., Sutarni, S., Fatih, C., Zaini, M., Analianasari, A., & Humaidi, E. (2020). DIGITAL MARKETING PRODUK PERTANIAN DI DESA SUKAWARINGIN KECAMATAN BANGUNREJO KABUPATEN LAMPUNG TENGAH. Jurnal Pengabdian Nasional (JPN), 1(1), 36–45. https://jurnal.polinela.ac.id/JPN/article/view/1642
Desa, P. (2020). Website Desa Selopanggung. http://www.selopanggung.id/
Indraswasti, D. (2017). Pengemasan Makanan. Forum Ilmiah Kesehatan (FORIKES). https://web.archive.org/web/20180423140036id_/http://forikes-ejournal.com/index.php/baf/article/viewFile/240/114
Irrubai, M. L. (2015). STRATEGI LABELING, PACKAGING DAN MARKETING PRODUK HASIL INDUSTRI RUMAH TANGGA DI KELURAHAN MONJOK KECAMATAN SELAPARANG KOTA MATARAM NUSA TENGGARA BARAT. Society, Jurnal Jurusan Pendidikan IPS Ekonomi, 8(1), 15–30. https://doi.org/https://doi.org/10.20414/society.v6i1.1462
Purnaningrum, E. (2018). PENGEMBANGAN PEMASARAN ONLINE DAN PENGEMASAN PRODUK BERPERAN TERHADAP HASIL DAYA JUAL. Jurnal Penamas Adi Buana, 2(1), 7–10. https://jurnal.unipasby.ac.id/index.php/penamas/article/view/1817/1640
Rahmawati, F. (2013). Pengemasan dan Pelabelan. In Materi Pelatihan (pp. 1–8). Fakultas Teknik Universitas Negeri Yogyakarta. http://staffnew.uny.ac.id/upload/132296048/pengabdian/pengemasan-dan-pelabelan.pdf
Risdiana, A. (2020). ANALISIS STRATEGI DIGITAL MARKETING PRODUK INDUSTRI KREATIF DI KECAMATAN RAJAPOLAH, TASIKMALAYA. Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama, 20(1), 9–19. https://doi.org/https://doi.org/10.14421/aplikasia.v20i1.2359
Rosyady, hisca A., Yudhana, A., & Akbar, S. A. (2020). Pelatihan dan Pendampingan Pemeliharaan Alat Sistem Pengairan Otomatis dan Online Marketing Produk Pertanian Desa Wareng. Prosiding Seminar Nasional Hasil Pengabdian Kepada Masyarakat Universitas Ahmad Dahlan, 123–128. http://www.seminar.uad.ac.id/index.php/senimas/article/view/5219/1117
Rubiyanti, R., Sri, T., & Wibowo, A. (2020). Strategi Kewirausahaan dan Digital Marketing Produk Teh Binahong di Tawang, Tasikmalaya, Jawa Barat. DIKEMAS (Jurnal Pengambdian Kepada Masyarakat), 4(1), 79–84. http://journal.pnm.ac.id/index.php/dikemas/article/view/141/119. https://doi.org/10.37160/emass.v2i1.426
Winahyu, P., & Samsuryaningrum, I. P. (2022). Pembekalan Manajemen Usaha dan Labeling Produk Pada Usaha Onde-Onde Bu Jaka Bondowoso. Jurnal Pengabdian Masyarakat Manage, 3(1), 9–16. https://doi.org/https://doi.org/10.32528/jpmm.v3i1.4899
Copyright (c) 2023 Jurnal ABDINUS : Jurnal Pengabdian Nusantara
This work is licensed under a Creative Commons Attribution 4.0 International License.
