FAKTOR - FAKTOR DOMINAN TERHADAP KESUKSESAN PRODUK NOTEBOOK KELAS MENENGAH KE ATAS

  • Fatkhur Rhohman
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Abstract

AbstrakAnalisis kesuksesan produk notebookkelas menengah ke atas telah dilakukan.Analisis yang  dilakukan meliputipenentuan produk sukses dan faktorpenyebab kesuksesan produk. Penentuanproduk sukses dilakukan berdasarkanindikator objective market acceptancedengan dua metode pendekatanpengukuran, yaitu: berdasarkan waktupeluncuran produk dan tidak berdasarkanwaktu peluncuran produk. Produk suksesyang telah ditentukan, selanjutnyadianalisis faktor penyebab kesuksesannyadengan mengevaluasi kinerja atributproduk, persepsi konsumen dan faktorpendukung kesuksesan lainnya denganmenggunakan kanvas strategi, petakeunggulan bersaing dan petaperbandingan nilai bagi pelanggan.

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Published
2015-03-24
How to Cite
Rhohman, F. (2015). FAKTOR - FAKTOR DOMINAN TERHADAP KESUKSESAN PRODUK NOTEBOOK KELAS MENENGAH KE ATAS. Nusantara of Engineering (NOE), 2(1). Retrieved from https://ojs.unpkediri.ac.id/index.php/noe/article/view/96
Issue
Vol. 2 No. 1 (2015)
Section
Artikel

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