FAKTOR - FAKTOR DOMINAN TERHADAP KESUKSESAN PRODUK NOTEBOOK KELAS MENENGAH KE ATAS

Authors

  • Fatkhur Rhohman

Abstract

AbstrakAnalisis kesuksesan produk notebookkelas menengah ke atas telah dilakukan.Analisis yang  dilakukan meliputipenentuan produk sukses dan faktorpenyebab kesuksesan produk. Penentuanproduk sukses dilakukan berdasarkanindikator objective market acceptancedengan dua metode pendekatanpengukuran, yaitu: berdasarkan waktupeluncuran produk dan tidak berdasarkanwaktu peluncuran produk. Produk suksesyang telah ditentukan, selanjutnyadianalisis faktor penyebab kesuksesannyadengan mengevaluasi kinerja atributproduk, persepsi konsumen dan faktorpendukung kesuksesan lainnya denganmenggunakan kanvas strategi, petakeunggulan bersaing dan petaperbandingan nilai bagi pelanggan.

Downloads

PlumX Metrics

Published

2015-03-24

Issue

Vol. 2 No. 1 (2015)

Section

Artikel

License

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License

How to Cite

FAKTOR - FAKTOR DOMINAN TERHADAP KESUKSESAN PRODUK NOTEBOOK KELAS MENENGAH KE ATAS. (2015). Nusantara of Engineering (NOE), 2(1). https://ojs.unpkediri.ac.id/index.php/noe/article/view/96