KARAKTER PRODUK SUKSES PADA PRODUK TELEPON GENGGAM KELAS HIGH END

  • Ary Permata Deny
Abstract views: 70 ,

Abstract

Abstrak

Penelitian mengenai produk sukses telepon genggam kelas high end telah dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui karakteristik kesuksesan produk telepon genggam. Penentuan produk suksesnya ditentukan dengan indikator market share dan jumlah pendapatan. Karakteristik kesuksesan produk, dianalisis berdasarkan kondisi atribut aktual produk, persepsi konsumen dan faktor pendukung persaingan lainnya. Data hasil analisis perbandingan ketiga faktor tersebut kemudian dipetakan pada kanvas strategi untuk mengetahui kondisi persaingan yang terjadi. Berdasarkan evaluasi, produk paling sukses adalah Samsung Galaxy S4.

PlumX Metrics

Published
2014-03-07
How to Cite
Deny, A. P. (2014). KARAKTER PRODUK SUKSES PADA PRODUK TELEPON GENGGAM KELAS HIGH END. Nusantara of Engineering (NOE), 1(1). Retrieved from https://ojs.unpkediri.ac.id/index.php/noe/article/view/31
Issue
Vol. 1 No. 1 (2014)
Section
Artikel

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License