Pengaruh Environmental Knowledge, Green Advertising, dan Environmental Concern terhadap Green Purchase Intention pada Produk Pembalut Kain
DOI:
https://doi.org/10.29407/jae.v10i2.25403Keywords:
environmental knowledge, green advertising, environmental concern, green purchase intentionAbstract
This study aims to examine the effect of environmental knowledge (EK), green advertising (GA), and environmental concern (EC), on green purchase intention (GPI) on menstrual pad. Respondents are Generation Z women who live in Jakarta, Bandung, Surabaya, Medan, and Makassar. This study uses a quantitative approach through an online survey filled out by 421 respondents and analyzed using SmartPLS 4. The results showed GA and EC are proven to have a positive and significant effect on GPI. However, EK has a negative and insignificant effect on GPI. These findings can be utilized by manufacturers, marketers, government, and environmental organizations to encourage purchase intention towards environmentally friendly products such as menstrual pad.
References
Abdillah, W., & Hartono, J. (2015). Partial least square (PLS) Alternatif structural equation modeling (SEM) dalam penelitian bisnis. Yogyakarta: Penerbit Andi, 22, 103–150.
Adiputra, I. G., Nataherwin, & Aoleria, K. (2023). The effect of environmental concern and attitude of toward green brand on green purchase intention: evidences in milenial Generations in Jakarta. Archives of Business Research, 11(8), 48–59. http://dx.doi.org/10.14738/abr.118.15183
Ahdiat, A. (2024). Proporsi responden yang menjalani gaya hidup berkelanjutan. Retrieved From: Databoks.Katadata.Co.Id.https://databoks.katadata.co.id/produkkonsumen/statistik/69f206e0644037d/tren-gaya-hidup-berkelanjutan-meningkat-di-skala-global. Accessed on 01 Jan 2025
Aini, L. (2020). Niat beli konsumen generasi y pada produk minuman kemasan ekolabel. Prosiding Industrial Research Workshop and National Seminar, 26–27. https://jurnal.polban.ac.id/proceeding/article/view/2167
Ajzen, I. (1991). The Theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.
Amallia, B. A., Effendi, M. I., & Ghofar, A. (2021). The effect of green advertising, trust, and attitude on green purchase intention: an evidence from Jogjakarta, Indonesia. International Journal of Creative Business and Management, 1(1), 66. https://doi.org/10.31098/ijcbm.v1i1.4553
Amallia, B. A., Effendi, M. I., & Ghofar, A. (2022). Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 3(2), 68–84. https://doi.org/10.37631/ebisma.v3i2.113
Amérigo, M., Aragonés, J. I., & García, J. A. (2012). Explorando las dimensiones de la preocupación ambiental. Una propuesta integradora. Psyecology, 3(3), 353–365. https://doi.org/10.1174/217119712802845723
Anaba, E. A., Udofia, E. A., Manu, A., Daniels, A. A., & Aryeetey, R. (2022). Use of reusable menstrual management materials and associated factors among women of reproductive age in Ghana: analysis of the 2017/18 Multiple Indicator Cluster Survey. BMC Women’s Health, 22(1), 1–10. https://doi.org/10.1186/s12905-022-01670-9
Bachriansyah, R. A. (2011). Analisis pengaruh kualitas produk, daya tarik iklan, dan persepsi harga terhadap minat beli konsumen pada produk ponsel nokia (studi kasus pada masyarakat di Kota Semarang). UNDIP Institutional Repository.
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40, 8–34.
Bosquez, & Regalado. (2024). Advertising and eco-labels as influencers of eco-consumer attitudes and awareness—case study of Ecuador. In Foods (Vol. 13, Issue 2). https://doi.org/10.3390/foods13020228
BPS. (2023). Jumlah penduduk menurut kelompok umur dan jenis kelamin, 2023. Retrieved From: Https://Www.Bps.Go.Id/Id/StatisticsTable/3/WVc0MGEyMXBkVFUxY25KeE9HdDZkbTQzWkVkb1p6MDkjMw==/Jumlah-Penduduk-Menurut-Kelompok-Umur-Dan-Jenis-Kelamin--2023.Html?Year=2023.https://www.bps.go.id/id/statisticstable/3/WVc0MGEyMXBkVFUxY25KeE9HdDZkbTQzWkVkb1p6MDkjMw==/jumlah-penduduk-menurut-kelompok-umur-dan-jenis-kelamin--2023.html?year=2023. Accessed on 04 Jan 2025
Cameron, A. C., & Windmeijer, F. A. G. (1997). An R-squared measure of goodness of fit for some common nonlinear regression models. Journal of Econometrics, 77(2), 329–342.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. modern methods for business research/Lawrence Erlbaum Associates.
Choi, H., Lim, N. K., Jung, H., Kim, O., & Park, H. Y. (2021). Use of menstrual sanitary products in women of reproductive age: Korea nurses’ health study. Osong Public Health and Research Perspectives, 12(1), 20–28. https://doi.org/10.24171/J.PHRP.2021.12.1.04
Daud, N. A. A., Williams, V. G., Daut, Z., & Sulaiman, Z. (2019). ‘Oh Bulan’ Pilot Project: sanitary pad usage and school absenteeism during menstruation among adolescent girls in Rural Kelantan. International Journal of Human and Health Sciences (IJHHS), 25, 49. https://doi.org/10.31344/ijhhs.v0i0.167
Duarte, P., Silva, S. C., Roza, A. S., & Dias, J. C. (2024). Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights. Sustainable Futures, 7(November 2023), 100193. https://doi.org/10.1016/j.sftr.2024.100193
Elbarky, S., Elgamal, S., Hamdi, R., & Barakat, M. (2023). Green supply chain: the impact of environmental knowledge on green purchasing intention. Supply Chain Forum: An International Journal, 24, 371–383. https://doi.org/10.1080/16258312.2022.2164164
Ellen, P. S. (1994). Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors. Journal of Business Research, 30(1), 43–52. https://doi.org/10.1016/0148-2963(94)90067-1
Faisol, Diah Nurdiwaty, Hestin Sri Widiawati, and S. P. W. (2024). BUSINESS INCUBATORS AS ENABLERS TO INNOVATION CAPABILITIES OF MSMEs: AN EMPIRICAL EVIDENCE FROM INDONESIA. AGRISOCIONOMICS, Special Ed(Februari 2024), 42–59. https://doi.org/10.14710/agrisocionomics.v8i1.21956
Faisol, Sri Aliami, M. A. (2022). Pathway of Building SMEs Performance in Cluster through Innovation Capability. Economics Development Analysis Journal, 11(2), 140–152. https://doi.org/10.15294/edaj.v11i2.46442
Faisol, Widiawati, H. S., Ramadhani, R. A., & Sumantri, B. A. (2025). The role of eco-digital learning in enhancing the impact of IoT, blockchain, and artificial intelligence on green supply chain for SME internationalization. Problems and Perspectives in Management, 23(1), 76–89. https://doi.org/10.21511/ppm.23(1).2025.06
Ferdinand, A. (2002). Marketing strategy making: Proses & agenda penelitian. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 1(1), 1–22.
Garson, G. D. (2016). Partial least squares. Regression and structural equation models. Statistical Publishing Associates.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis 6th Edition.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121.
Hamzah, M. I., & Tanwir, N. S. (2021). Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge. Journal of Cleaner Production, 279. https://doi.org/10.1016/j.jclepro.2020.123643
Hartono, H., Sadat, A. M., & Sari, D. A. P. (2023). Factors influencing purchase intention of environmentally friendly mineral water product in jakarta. … Journal of Current Economics …, 1(3).
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115–135.
Huda, M. (2021). Analisis solusi peningkatan green purchase intention melalui environmental knowledge marketing di Kabupaten Pringsewu Tahun 2020. Universitas Muhammadiyah Pringsewu.
Jäger, A.-K., & Weber, A. (2020). Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food. Journal of Cleaner Production, 257, 120543. https://doi.org/https://doi.org/10.1016/j.jclepro.2020.120543
Jeon, C. H., Park, S. H., & Oh, S. H. (2024). The impact of environmental concern, environmental knowledge, and consumer value on purchase intention and behavior of up-cycled products. 31(February), 123–138.
Kärnä, J. (2003). Environmental marketing strategy and its implementation in forest industries. department of forest economics, April, 39. http://ethesis.helsinki.fi
Khaleeli, M., Oswal, N., & Sleem, H. (2021). The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? ,. Management Science Letters, 11, 1651–1658. https://doi.org/10.5267/j.msl.2020.12.007
Kim, W., & Cha, S. (2021). How attributes of green advertising affect purchase intention: The moderating role of consumer innovativeness. Sustainability (Switzerland), 13(16). https://doi.org/10.3390/su13168723
Kong, W., Harun, A., Sulong, R. S., & Lily, J. (2014). The influence of consumers’ perception of green products on green purchase intention. international journal of asian social science, 4(8), 924–939. http://www.aessweb.com/pdf-files/ijass-2014-4(8)-924-939.pdf
Li, S., Rasiah, R., Zheng, S., & Yuan, Z. (2023). Influence of environmental knowledge and green trust on green purchase behaviour. Environment-Behaviour Proceedings Journal, 8(26), 353–358. https://doi.org/10.21834/e-bpj.v8i26.5141
Macht, J., Klink-Lehmann, J., & Venghaus, S. (2023). Eco-friendly alternatives to food packed in plastics: German consumers’ purchase intentions for different bio-based packaging strategies. Food Quality and Preference, 109, 104884. https://doi.org/https://doi.org/10.1016/j.foodqual.2023.104884
Majdina, N. I., Pratikno, B., & Tripena, A. (2024). Penentuan ukuran sampel menggunakan rumus bernoulli dan slovin: konsep dan aplikasinya. jurnal ilmiah matematika dan pendidikan matematika, 16(1), 73–84.
Nurcahyadi, G. (2021). Kesadaran konsumen terhadap produk ramah lingkungan terus meningkat. Https://Mediaindonesia.Com/. https://mediaindonesia.com/ekonomi/421640/kesadaran-konsumen-terhadap-produk-ramah-lingkungan-terus-meningkat
O’brien, R. M. (2007). A caution regarding rules of thumb for variance inflation factors. Quality & Quantity, 41, 673–690.
Qomariah, A., & Prabawani, B. (2020). The effects of environmental knowledge, environmental concern, and green brand image on green purchase intention with perceived product price and quality as the moderating variable. IOP Conference Series: Earth and Environmental Science, 448(1). https://doi.org/10.1088/1755-1315/448/1/012115
Ramsay, C., Hennegan, J., Douglass, C. H., Eddy, S., Head, A., & Lim, M. S. C. (2023). Reusable period products: use and perceptions among young people in Victoria, Australia. BMC Women’s Health, 23(1), 1–12. https://doi.org/10.1186/s12905-023-02197-3
Ridwan. (2023). Seberapa pentingkah produk ramah lingkungan untuk orang indonesia? Retrieved From: GoodStats. https://goodstats.id/article/seberapa-pentingkah-produk-ramah-lingkungan-untuk-orang-indonesia-seN7F. Accessed on 01 Jan 2025
Rifai, A. (2015). Partial Least Square-Structural Equation Modeling ( Pls-Sem ) untuk mengukur ekspektasi penggunaan repositori lembaga ( pilot studi di Uin Syarif Hidayatullah Jakarta ). Al-Maktabh, 14, 56–65.
Rivai, R. A., & Hermawan, A. (2024). Pengaruh environmental knowledge, brand image, product quality, price fairness terhadap purchase intention. Jurnal Ekonomi Trisakti, 4(1), 1005–1014. https://doi.org/10.25105/jet.v4i1.19288
Riyanto, S., & Hatmawan, A. A. (2020). Metode riset penelitian kuantitatif penelitian di bidang manajemen, teknik, pendidikan dan eksperimen. Deepublish.
Ronkko, M., & Cho, E. (2022). An updated guideline for assessing discriminant validity. organizational research methods, 25(1), 6–14.
Russell, J. A. (1978). Evidence of convergent validity on the dimensions of affect. Journal of Personality and Social Psychology, 36(10), 1152.
Ryantari, G. A. W., & Giantari, I. G. A. K. (2020). Green knowledge, green attitude, dan environmental concern berpengaruh terhadap niat beli. E-Jurnal Manajemen Universitas Udayana, 9(7), 2556. https://doi.org/10.24843/ejmunud.2020.v09.i07.p05
Saari, U. A., Damberg, S., Frömbling, L., & Ringle, C. M. (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics, 189(July). https://doi.org/10.1016/j.ecolecon.2021.107155
Santos, P. M., & Cirillo, M. Â. (2023). Construction of the average variance extracted index for construct validation in structural equation models with adaptive regressions. Communications in Statistics-Simulation and Computation, 52(4), 1639–1650.
Siyal, S., Ahmed, M. J., Ahmad, R., Khan, B. S., & Xin, C. (2021). Factors influencing green purchase intention: moderating role of green brand knowledge. International Journal of Environmental Research and Public Health, 18(20). https://doi.org/10.3390/ijerph182010762
Sun, Y., Luo, B., Wang, S., & Fang, W. (2020). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products? Business Strategy and the Environment, 30(1), 694–704. https://doi.org/10.1002/bse.2648
Surahman, Lesmana, D., Naprida, D., Wibowo, B. R., & Yudaruddin, R. (2023). Consumer behavior and tourists’ green purchase intention of Gen Z consumers: Moderating role of environmental knowledge. Innovative Marketing, 19(4), 220–233. https://doi.org/10.21511/im.19(4).2023.18
Thompson, S. C. G., & Barton, M. A. (1994). Ecocentric and anthropocentric attitudes toward the environment. Journal of Environmental Psychology, 14(2), 149–157. https://doi.org/https://doi.org/10.1016/S0272-4944(05)80168-9
Vannia, D., Sadat, A. M., & Sari, D. A. P. (2023). Pengaruh green marketing, environmental concern, dan attitude toward behavior terhadap purchase intention: studi pada laki-laki pengguna skincare lokal di DKI Jakarta. Jurnal Bisnis, Manajemen, Dan Keuangan, 3, 1–12.
Vinzi, V. E., Trinchera, L., & Amato, S. (2010). PLS path modeling: from foundations to recent developments and open issues for model assessment and improvement. Handbook of Partial Least Squares: Concepts, Methods and Applications, 47–82.
Wang, L., Wong, P. P. W., & Narayanan Alagas, E. (2020). Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge. International Journal of Culture, Tourism, and Hospitality Research, 14(1), 63–82. https://doi.org/10.1108/IJCTHR-02-2019-0034
Wibowo, S. A., Rizan, M., & Febrilia, I. (2021). The influence of country-of-origin and brand image on purchase intention of oppo smartphone with perceived quality as intervening variables. Jurnal Dinamika Manajemen Dan Bisnis, 4(1), 32–60. https://doi.org/10.21009/jdmb.04.1.2
Zahira, C. H., Wisyarsana, I. M. W., & Rachmatiah, I. (2023). Public intention to use reusable menstrual products and their impact on menstrual pads waste reduction in DKI Jakarta. Formosa Journal of Social Sciences (FJSS), 2(4), 755–766. https://doi.org/10.55927/fjss.v2i4.7869
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Rachela Putri Hanasti, Andi Muhammad Sadat, SE., M.Si., Ph.D, Annisa Lutfia, S.Pd., M.Pd
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
