Pengaruh Religiusitas, Budget Constraint, Dan Penggunaan Media Sosial Terhadap Perilaku Konsumsi Muslim Di Kecamatan Tanjung Morawa

Nur Rani Friska; Fauzi  Arif Lubis; Reni  Ria Armayani Hasibuan

doi:10.29407/jae.v8i3.21252

Authors

Nur Rani Friska UIN Sumatera Utara
Fauzi Arif Lubis Universitas Islam Negeri Sumatera Utara
Reni Ria Armayani Hasibuan Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.29407/jae.v8i3.21252

Keywords:

Religiusitas, Budget Constraint, Media Sosial, Perilaku Konsumsi

Abstract

This research aims to determine whether there is an influence of religiosity, budget constraints and the use of social media on Muslim consumption behavior in Tanjung Morawa sub-district. The data collection sources used are primary data and secondary data. The respondents in this research were Muslim housewives in Tanjung Morawa sub-district. The number of villages or sub-districts in Tanjung Morawa sub-district is 26 villages or sub-districts and 100 housewives were used as samples. Data processing in this research uses SPSS 25 for Windows. The analysis used in this research is multiple linear regression analysis. The research results of R Square (R²) were 0.858 or 85.8%. Based on the results of the t test for the religiosity variable (X1) it has a significant effect on Muslim consumption behavior in Tanjung Morawa sub-district with a significance of 0.000 and t count of 8.368, for the Budget Constraint variable (X2) it has no significant effect on Muslim consumption behavior in Tanjung Morawa sub-district with significance 0.876 and t count of 0.157, for the Social Media variable (X3) it has a significant effect on Muslim consumption behavior in Tanjung Morawa sub-district with a significance of 0.000 and t count of 13.703. The results of the multiple linear regression test obtained the equation Y = -1.624 + 0.385X1 + 0.008X2 + 0.352X3y

References

Barany, L. J., Simanjuntak, I., Widia, D. A., & Damuri, Y. R. (2020). Bantuan Sosial Ekonomi di Tengah Pandemi COVID-19 : Sudahkah Menjaring Sesuai Sasaran ? CSIS Commentaries, April, 1–11.

Black, J., Hashimzade, N., & Myles, G. (n.d.). How to search for terms in A Dictionary of Finance and Banking.

Endang Tri Wahyuni. (n.d.). Faktor-Faktor Yang Mempengaruhi Perilaku Konsumsi Mahasiswa Fakultas Ekonomi Universitas PGRI Yogyakarta.

Faisol, Mariana, Christina HTR, Dahlia Amelia, Erviva F, I. M. (2023). Kewirausahaan Berbasis UMKM (A. Bairizki (ed.); pertama). SEVAL.

Fauzi Arif Lubis. (2018). Pengantar ilmu ekonomi.

Faisol, R. J. I. H. S. (2023). The Influence of Accounting Learning, Fintech Knowledge and Fintech Efficiency on the Interest in Using Gopay for Accounting Study Program Students at UNP Kediri. Kilisuci International Conference on Economic and Business, 1(1), 199–207.

Frederick, B., & Maharani, A. K. (2021). Eksistensi Media Sosial Pada Masa Pandemi Covid-19. Jurnal Penelitian Pendidikan Sosial Humaniora, 6(2), 75–83.

Huda, M. (2017). Indikator Perilaku Konsumen Dalam Memenuhi Kebutuhan Primer. 3(2), 201–219.

Istiasih, H., & Faisol, F. (2022). THE ROLE OF RELIGIOSITY IN THE CONTEXT OF THE ANXIETY TOWARD PANIC BUYING AND COMPULSIVE BUYING IN THE COVID-19 PANDEMIC. Jurnal Aplikasi Manajemen, 20(4), 983–1000. https://doi.org/10.21776/ub.jam.2022.020.04.19

Imsar, & Pratiwi, D. . (2022). Analisis penyaluran bantaun sosial program keluarga harapan (PKH) dan bantuan non tunai (BPNT) dinas sosial pada masyarakat Kabupaten Batu Bara. Jurnal Imiah Akuntansi Dan Keuangan, 4(12).

Mulyana, M. (n.d.). Menganalisis Perilaku Konsumen. https://doi.org/10.31227/OSF.IO/2WJ34

Purba, E., Purba, B., Syafii, A., Khairad, F., Damanik, D., Siagian, V., Ginting, A. M., Silitonga, H. P., Fitrianna, N., SN, A., & Ernanda, R. (2021). Metode penelitian ekonomi (R. Watrianthos (ed.)). Yayasan Kita Menulis.

Putra, T. A. (n.d.). Pengaruh Citra Merek , Kualitas Produk , Harga , Promosi , Kualitas Pelayanan Terhadap Keputusan Pembelian R Budhi Satrio Sekolah Tinggi Ilmu Ekonomi Indonesia ( STIESIA ) Surabaya pilihan , salah satunya xiaomi . Xiaomi memberikan banyak pilihan segmen y.

Ridolla, A. (2021). Analisis Motivasi, Budget Constraint, Dan Penggunaan Media Sosial Terhadap Perilaku Konsumsi Ibu-Ibu Pkk Gontor Pada Masa Pandemi (Perspektif Konsumsi Islami. Paper Knowledge . Toward a Media History of Documents.

Rionita, D., & Widiastuti, T. (2019). Pengaruh Tingkat Pendidikan, Pendapatan Dan Religiusitas Terhadap Perilaku Konsumsi Rumah Tangga Muslim Di Surabaya (Kaidah Konsumsi Islami Menurut Al-Haritsi). Jurnal Ekonomi Syariah Teori Dan Terapan, 6(2), 288–304.

Samsudin, C. M. (2020). Konstruksi Pemberitaan Stigma Anti-China Pada Kasus COVID-19 Di Kompas.Com. Konstruksi Pemberitaan Stigma Anti-China Pada Kasus Covid-19 Di Kompas.Com, 68(1), 1–12.

Sastrodiharjo, I., & Suraji, R. (2020). Kekuatan Spiritualitas Dalam Entrepreneurship. CV. Pena Persada.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Alfabeta.

Suryadi, B., & Hayat, B. (2021). Religiusitas Konsep, Pengukuran dan Implementasi di Indonesia (L. M. Komarudin & M. Yusran (eds.)). Bibliosmia Karya Indonesia.

Wening, L. M. (n.d.). Pandangan Islam Tentang Teknologi Dan Pemanfaatan Media Sosial.

Yenni Samri Julianti Nasution. (2018). Pengantar Ilmu Ekonomi.