Pengaruh Religiosity Dan Materialism Terhadap Keputusan Pembelian Hijab Wanita Muda Indonesia

  • Ari Subagio Universitas Jember
  • Suparman Suparman Universitas Jember
  • Regina Niken Wilantari Universitas Jember
  • Siska Ari Yuliati Universitas Jember
Abstract views: 29 , pdf downloads: 60
Keywords: Religiosity, Materialism, Keputusan Pembelian

Abstract

Penelitian ini bertujuan untuk menginvestigasi religiosity dan materialism mahasiswa dalam memakai hijab. Metode penelitian yang digunakan pada penelitian ini adalah metode deskriptif dan analitik analisis linier berganda. Data yang digunakan merupakan mahasiswi Ekonomi Syariah dengan jumlah 255 mahasiswi. Populasi ini dihitung berdasarkan jumlah mahasiswi yang memakai hijab. Pada penelitian ini didapatkan hasil dengan menggunakan uji analisis regresi linier berganda bahwa religiosity dan materialism berpengaruh positif secara signifikan terhadap keputusan pembelian.

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Published
2022-11-06
How to Cite
Subagio, A., Suparman, S., Niken Wilantari, R., & Ari Yuliati, S. (2022). Pengaruh Religiosity Dan Materialism Terhadap Keputusan Pembelian Hijab Wanita Muda Indonesia. JAE (JURNAL AKUNTANSI DAN EKONOMI), 7(3), 1-6. https://doi.org/10.29407/jae.v7i3.17949
Section
Volume 7 No 3 Tahun 2022