Pengaruh Religiosity Dan Materialism Terhadap Keputusan Pembelian Hijab Wanita Muda Indonesia
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Keywords:
Religiosity, Materialism, Keputusan Pembelian
Abstract
Penelitian ini bertujuan untuk menginvestigasi religiosity dan materialism mahasiswa dalam memakai hijab. Metode penelitian yang digunakan pada penelitian ini adalah metode deskriptif dan analitik analisis linier berganda. Data yang digunakan merupakan mahasiswi Ekonomi Syariah dengan jumlah 255 mahasiswi. Populasi ini dihitung berdasarkan jumlah mahasiswi yang memakai hijab. Pada penelitian ini didapatkan hasil dengan menggunakan uji analisis regresi linier berganda bahwa religiosity dan materialism berpengaruh positif secara signifikan terhadap keputusan pembelian.
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El-Geledi,S., Bourhis,R.Y.(2012).Testing the impact of the Islamic veil on intergroup attitudes and host community acculturation orientations toward Arab Muslims.International Journal of Intercultural Relations,36(5),694-706.https://doi.org/10.1016/j.ijintrel.2012.03.006
Gasiorowska,A., Folwarczny,M., Otterbring,T.(2022).Anxious and status signaling: Examining the link between attachment style and status consumption and the mediating role of materialistic values.Personality and Individual Differences,190(1),1-8.https://doi.org/10.1016/j.paid.2022.111503
Ghlamallah,E., Alexakis,C., Dowling,M., Piepenbrink,A.(2021).The topics of Islamic economics and finance research. International Review of Economics & Finance,75(1),145-160.https://doi.org/10.1016/j.iref.2021.04.006
Glapka,E.(2018).Veiled or veiling? – Turning back the gaze on the Western feminist. Understanding hijab from the socio-culturally located positions of knowing.Women's Studies International Forum,71(1),103-113.https://doi.org/10.1016/j.wsif.2018.07.008
Kim,K.H., Kim,E.Y. (2020). Fashion marketing trends in social media and sustainability in fashion management. Journal of Business Research,117(1),508-509.https://doi.org/10.1016/j.jbusres.2020.06.001
Lyons,H.(2018).The Intangible Nation: Spatializing experiences of Britishness and belonging for young British Muslim women.Geoforum,90(1),55-63.https://doi.org/10.1016/j.geoforum.2018.01.023
Mejova,Y., Petrocchi,M., Scarton,C. (2021). Special Issue on Disinformation, Hoaxes and Propaganda within Online Social Networks and Media. Online Social Networks and Media,23(1),1-11.https://doi.org/10.1016/j.osnem.2021.100132
Naeeni,N.G. (2010). Islamic women studies is important and necessary. Procedia - Social and Behavioral Sciences,9(1),1238-1243.https://doi.org/10.1016/j.sbspro.2010.12.313
Widarni,E.L., Bawono,S.(2022). The Role of Human Capital on the Performance of Islamic Banks in Indonesia, Malaysia, and Thailand. Advances in Economics, Business and Management Research,23(1),172-180.https://doi.org/10.2991/aebmr.k.220128.023
Wilantari,R.N., Widarni,E.L., Bawono,S.(2021).Investment, Deposit Interest Rates, and Real Sector Performance: A Case Study of Islamic Finance in Malaysia.Muqtasid,12(2),144-154. https://doi.org/10.18326/muqtasid.v12i2.144-154
Published
2022-11-06
How to Cite
Subagio, A., Suparman, S., Niken Wilantari, R., & Ari Yuliati, S. (2022). Pengaruh Religiosity Dan Materialism Terhadap Keputusan Pembelian Hijab Wanita Muda Indonesia. JAE (JURNAL AKUNTANSI DAN EKONOMI), 7(3), 1-6. https://doi.org/10.29407/jae.v7i3.17949
Section
Volume 7 No 3 Tahun 2022
Copyright (c) 2022 Ari Subagio
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